It market trends & predictions for 2012

2012TrendsIT Market Trends & Predictions for 2012

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Worldwide IT and SW growth will exceed GDP growthGDP 2.5% 3% 3.6% 4.2%Growth Citi1 IHS2 Deutche IMF5 IDC3 Bank4IT Market 3% 4.6% 5.5% 6.9%Growth Goldman Gartner7 Forrester8 IDC9 Sachs6 5.2% 6% 7.5%SW Growth Forrester8 IDC9 Gartner7Sources: 1Citi – Global Economic Outlook and Strategy – Nov 2011, 2IHS – Macroeconomic Assumptions – Sep 2011, 3IDC – “WW IT Spending 2010 – 2015: WW Banking IT Spending Guide” – Oct 2011, ,4Deutsche Bank – “Enterprise IT Report” – Sep 2011, 5 BusinessWorld Online – Dec 2011, 6Goldman Sachs – IT Spending Survey – Sep 2011, 7Gartner - Forecast Overview: IT Spending, Worldwide, 2008-2015” – Oct 2011, 8Forrester – “Global Tech Market Outlook For 2011 And 2012” – Sep 2011, 9IDC- “Predictions 2012: Competing for 2020” – Dec 2011© 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 2

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Analyst’s 2012 top trends validate our strategy Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5 Mobile Centric Contextual Social Gartner1 Media Tablets Internet of Things App Stores Apps User Experience Empowered employees (social, Everything-as- The Application Forrester2 Big Data - mobile, a-Service Internet collaboration) Cloud Platform Social Mobile Devices Big Data Analytics Intelligent IDC3 battles Business “win” over PCs becomes essential Industry solutions accelerate M&A Hyper-Hybrid Enterprise Mobility User Deloitte4 Social Business Gamification Cloud Unleashed Empowerment Social UBS5 Virtualization Security Infrastructure Networking/Collabo Storage/ Back-Up ration Deutsche Next Gen User Frictionless User Centric Big Data App Stores Bank6 Experience Upgrades SystemsSources: 1Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 2Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 011, 3IDC – “Predictions2012: Competing for 2020” – Dec 2011, 4 ”Deloitte Predicts Top 10 Technology Trends for 2012” – Dec 2011 5UBS – “3Q11 CIO Survey: Trends in IT Spending” - Sep 2011,6Deutsche Bank – “Enterprise IT Report” – Sep 2011 © 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 3

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Cloud moves beyond SaaS to become the battleground for large software players 2012 cloud market: $17B (€12B)1 Hybrid cloud (public/private) will be a major focus in 20123 Cloud services spending will exceed New security certification $23B in 2012 with over %30 growth2 programs (FedRamp, CAMM) will enable a more secure cloud3 Consolidation in Cloud apps/ More than 80% of applications SaaS companies will continue2 developed in 2012 will run in the cloud2 Workday expected to go public4 CRM will be the largest SaaS market in New service options emerging 2012 ($4.2B)1 through the cloud as “everything- as-a-service” trends continue5 Increased focus on Wide Area Cloud systems management will grow Network (WAN) optimization to 62% in 20122 support cloud environments2Sources: 1CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 4 BusinessInsider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011© 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 4

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Mobility is evolving the enterprise and its worker 2012 mobility market: $11B (€7B)1 Spending will be higher on mobile applications than platforms in Smartphone/tablet spending will grow 20124 25% in 2012, 5x PC spending growth2 Enterprise mobile device diversity and use of personal devices for Mobile spending, 15% of overall IT work will rise in 20125 spend, will drive 45% of IT growth2 HTML5 will be long term model to support cross platform issues and 1.5 Million mobile apps will be the shift from native to web apps5 available in 2012 with 85 billion downloads expected2 MDM suites will become a key channel to supply anti-malware tools to mobile devices6 Machine-to-Machine connectivity revenue will grow 34% CAGR through Near field communication (NFC) 2016 (~$6B in 2012)3 on mobile devices – ie mobile payments - will gain traction2Sources: 1CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Forrester – “M2M Connectivity Helps Telcos Offset Declining Traditional Services “– Nov 2011, 4Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011, 5Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 6Gartner –“Predicts 2012: Mobile and Cloud Computing Set to Transform Enterprise and Consumer Security Markets” – Nov 2011© 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 5

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Applications will be significantly impacted by trends in mobile, big data and analytics 2012 applications market: $74B (€51B)1 Intelligent industry solutions leveraging mobile, big data, and analytics will drive next generation Cloud based SCM will grow 25% by applications5 20132 Embedded analytics continue to have a major impact on business More than 70% of new sales applications6 applications in 2012 will be SaaS Increased spending in HCM based3 learning will triggering market consolidation and M&A in the next 3 years4 50% will purchase procurement solutions from “source-to-settle” suite Sustainability is emerging as a key vendors vs “procure-to-pay”4 strategic priority and market will shift from pure play to integrated suite approach7Sources: 1CMI Market Model – Dec 2011, 2Gartner – “Impact of the Cloud on Supply Chain Management “ - Nov 2011, 3Gartner – “Predicts 2012 Sales Cloud Applications Expand, but Costs Are Greater ThanExpected” – Nov 2011, 4Gartner – “Predicts 2012 Emerging Suites and SaaS Are Driving New Capabilities in Administrative ERP” – Nov 2011, , 5IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 6Gartner –“Predicts 2012: Business Applications ERP Market Are Changing Rapidly” – Nov 2011 7Gartner – “Predicts 2012: Achieving a Business Focus on Sustainability, Energy, Performance and Technology” - Nov 2011 © 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 6

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Analytics will focus on simulation, prediction, and optimization 2012 analytics market: $21B (€15B)1 Analytics will shift from simply providing information to focus on BI Analytics and performance decisions and collaboration5 management will grow 12.4% in 2012 – Emerging BI technologies include: led by BI platforms (7.7%)2 automated information discovery, contextual BI, mobile BI, Shift to stack-centric BI purchasing; suggestive BI, BI on BI, and megavendors will own 75% of the BI specialized BI databases6 platform market by 20142 BI is the largest planned IT 30% of companies expected to use investment area in the next three SaaS BI by end of 20123 years6 Analytics is shifting to the cloud for Data discovery tools will grow 30% in high performance and grid 2012; 3x faster than the overall BI computing5 market4Sources: 1CMI Market Model – Dec 2011, 2Gartner – “Market Trends Business Intelligence Worldwide 2011-2014” – Jun 2011, 3Forrester – “Understanding The Business IntelligenceGrowth Opportunity” - Sep 2011, 4Gartner -“Emerging Technology Analysis - Visualization Based Discovery Tools” – Jun 2011, 5Gartner – “Top 10 Strategies for Technologies for 2012” –Oct 2011, 6Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 011© 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 7

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Data becomes strategic and renews the relationship between business and IT 2012 technology & database market: Chief data scientist will emerge as $43B (€30B)1 key job title in 20124 Data and analytics “mash-ups” will Digital content will reach 2.7 grow – in-memory BI tools, Zettabytes in 2012; 90% will be analytics appliances5 unstructured data2 In-memory approach will enter the mainstream as cost and In the next 2-5 years, 45% of availability reach tipping points in organizations globally will invest in 2012 and 20137 Big Data3 EMC, IBM, Teradata, and HP all support Petabytes of data8 70% will choose existing DW/BI Business process management Analytics provider for Big Data (BPM) technology will expand analytics3 capabilities to social, cloud, and mobile9Sources: 1CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Ovum – “Interest in Big Data is Bubbling Under the Surface” - Oct 2011, 4IDC – “Business Analytics to BecomeThe Center of Business Value For Asian Organizations“ – Nov 2011, 5IDC – “Predictions 2012: Competing for 2020” – Dec 2011 , 7Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 8 The Register –“Welcome to the Petabyte Club” – Feb 2011, 9Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011 © 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 8

1 2 3 4 5 6 7 8 IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging2012Trends Social IT, user interface, security, and the internet of things are key emerging trends Over 100 companies will enable User Interface with become microblogging capabilities to “follow” mobile centric emphasizing touch, the state of their products or services gesture, search, voice, and video3 in the next 12-24 months1 Context-aware applications leveraging information about a “Intelligent” communicating devices users environment, activities, or will outnumber traditional IT devices 2 connections will grow3 to 1 in the next two years1 Improving information and network security remains one of 75% of new business applications will the top 3 priorities among CIOs engage social user styles and globally4 information feeds for user experience by 20132 Voice command will expand to other mobile devices, PCs, and web applications5Sources: 1IDC – “Predictions 2012: Competing for 2020” – Dec 2011 , 2Gartner – “Predicts 2012: Business Applications ERP Market Are Changing Rapidly” – Nov 2011, 3Gartner –“Market Trends Business Intelligence Worldwide 2011-2014” – Jun 2011, 4Citi – “2Q11 CIO Survey” – Jul 2011 , 5TechNewsWorld – “Top Technology Trends for 2012” – Dec 2011 © 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 9

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It market trends & predictions for 2012

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