1


When did we
start trusting                                        September 2008



strangers?
                       ...
3




Contents
Introduction
  ➜ No strangers anymore
Welcome to the new influence
landscape
  ➜ The rise of social media
 ...
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
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When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
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When did we start trusting strangers?
When did we start trusting strangers?
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When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
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When did we start trusting strangers?
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When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
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When did we start trusting strangers?

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Universal McCanns global research investigating how social media has turned us all into influencers

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When did we start trusting strangers?

  1. 1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  2. 2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers
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