Social media week London - social apps event - globalwebindex - final

App Trends and the impacts on Social Media Social Media Week 2011 Tom Smith tom@trendstream.net globalwebindex.net

Most detailed global survey onconsumer internet behaviour,motivations and attitudes everconducted

71K surveys, 4 Wavesand 23 countries sincelaunching in September2009

110K surveys, 3 Wavesand 32 countries, in thenext 12 months

GamesFocus on the total Consolesinternetecosystem Browsers TV Mobile Apps

Today: sneak preview ofthe UK Mobile App W4results

Is the Hype Justified? 10 billion downloads etc

YES.....absolutely UK - Downloaded an App in the last month 31% 23% 21% 22% 16% Wave 1 (September 2009) 13% Wave 4 (February 2011) 12% 6% 4% 4% 16 - 24 25 - 34 35 - 44 45 - 54 55 - 64Wave 4 UK only. Mobile Users

In context: the fastest growing thingin all aspects of the internet Downloading Mobile Mobile Apps Internet Access +79% Micro- +50% Upload blogging Video +26% Social +25% Networking +13% Blogging -2.5%Wave 1-4 All Web Users for social activities. Allmobile users for mobile devices

Global revolution 50% Downloaded an App in the last month 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%Wave 3 – Mobile Users

Apps are mass on all devices Last month activity 100% Sent an email 90% Played games 80% Installed applications on your mobile Browsed the Internet 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Smart Phone Users / App store availability

App downloaders are: (marginally) Male, educatedand younger Didnt install app on mobile in past month Installed app on mobile in past month 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Mobile Users

Games, utilities and social lead app installs Nokia iPhone HTC BlackBerry 80% 70% 60% 50% 40% 30% 20% 10% 0%Wave 4 UK only. Mobile Users

Mobile & Apps already match PC PC Mobile Apps / Web Accessed Social 50% 47% Network Wrote a blog post 10% 10% Update Micro-blog 7% 6% Monthly AccessWave 4 UK only. All Internet Users

Apps are redefining theinternet and social

Part of a massive“Packaged Internet” trend Mobile Mobile Apps 37% 25% Packaged TV Internet Browser Based E- Web 4% reader s 2% Gaming 10% Accessed in the last monthGlobalWebIndex: Wave 4 February 2011

Transforming social media Personal Location specific Sharing not creating Focus on interacting with icons, celebrities and pro media

Apps / mobile drive “real-time” / network over contentcreation UK – Mobile behaviour last month – apps / mobile web. Sep 2009 > Feb 2011 Social Blogging Networking -8% +22%GlobalWebIndex: Wave 1- 4 February 2011

Mobile apps already cannibalising PC usage “When accessing the internet via your mobile, which is your primary location?” 15% 28% At work At home Public place 35% 22% Whilst travelling/roamingGlobalWebIndex: Wave 4 February 2011

Apps moving to all “packaged platforms” Mobile Tablets Desktop iPad Mac App Store January 2010 October 2010 2011July 2008 October 2008 2009 August 2008 October 2010 TVAPP TIME LINE

Apps make money Music download to keep Music service where you can… E-book An application for your mobile phone Television / Film download to keep A mapping / GPS service of a… A game on your mobile phone News website A multi-player online game Television / Film live stream Sports hi-lights Have Paid Live sports stream online A dating service Consider Paying A social network service Wont Pay / No Interest A photo sharing service 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%GlobalWebIndex: Wave 4 February 2011

Branded apps are big 60% What improves your opinion of a 50% brand you like 40% 30% 20% 10% 0% Using micro- Becoming Creating Creating Creating a Sponsoring Talking to Contacting Creating Creating Creating a Listening to blog / social your friend in blogs to talk groups in brand music bloggers me with videos online branded website the network a social about the social community downloads directly helpful featuring the mobile apps allow you to comments pages to network company networks where I can about information if brand interact with that people provide and product meet new relevant I mention the the brand / say on customer people products and brand on a company forums, or support / services microblog directly social service networksGlobalWebIndex: Wave 4 February 2011

Where next • Defining the future internet access and behaviour • Creating sustainable business models for media / content • Transforming social media • Spreading into all devices

tom@trendstream.net Globalwebindex.net @globalwebindex

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Social media week London - social apps event - globalwebindex - final

by GlobalWebIndex on Feb 07, 2011

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