Global Web Index Wave 1 Coverage
Contact: tom@trendstream.net for more information
Web and technology coverage
 Location of access
 Percentage of PC time spent online
 PC activities
 Browser and operating system
 Attitudes towards online
 Attitudes towards technology
 Motivations for going online
 Motivations for using a social network
 Motivations for creating a group on a social network
 Motivations for having your own website
 Motivations for blogging
 Motivations for micro-blogging
 Motivations for sharing videos
 Motivations for sharing photos
 Motivations for visiting a forum
 International web brands
 Frequency
 Types of sites
 Search
 Web Services
 Web behaviour
 Blogging
 Where blog
 Content shared
 Topics read and written about
 Frequency updated
 Micro-blogging
 Service used
 Frequency updated
 Video Sharing
 Where viewed and uploaded
 Type watched, shared and uploaded
 Frequency of video watched, shared and uploaded
 Social Networking
 Service used
 Content shared
 Actions performed on a social network that month
 Frequency of updates
 Forums
 Type of forums
 Location of forums
 Downloading
 Types of content
 What paid for
 Streaming
 Types of content
 What paid for
 Content
 What paid for
 Motivation of sourcing
 Networks
 Digital networks versus face to face

 Community
 Gaming
 Mobile behaviour
 Mobile Internet
 Future concepts
Demographics
 Country
 Language
 Age
 Gender
 Living situation
 Education
 Children
 Age of children
 Income
 Working status
 Job category
 Seniority at work
 Decision making at work
Attitudes
 Outlook on the world
 International issues
 Personality
 Motivations in life
 Interests
Purchasing
 Types of products owned, planning to buy
 What purchased offline vs online
 What researched online
 What talked about online
 Why talked about brands?
 Influencers
Communications:
 Trust in communications sources
 How should brands behave: role of brands
 Brand activation: What should they create?
 Consumer opinion of brand activity in social media
 Which marketing communications improve brand perception
 Which ones get you to talk
 Which ones get you to purchase