Global Social Media Trends International Social Media Summit May 14th Final

Global Social Media Trends

Three things to take away
Social media truly global
Enabling a shift in the web towards emerging Internet markets
Global consumer networks change everything

Research Sources
Global Web Index pilot study. USA & UK
Universal McCann. Wave 3 & When Did we Start Trusting Strangers. Global
Online research. Active users. 16-64.

Broadband
Start of global reach
Simple & free to access
All about users (no money!)
Mid 2000s = a global revolution

2008 > Global Tipping point Comscore: Dec 2008

2006 > 2008. Massive growth 28% 30% 27% 10% 58% 31% 63% 82% 66% 36% 41% 31% 22% 58% 52% 55% 42% 77% Source: Universal McCann Social Media Tracker

Asia driving growth in blogging Source: Universal McCann Social Media Tracker

Blogging: Asia leads 16-54 Active Internet Universe Estimates Source: Universal McCann Social Media Tracker % Write their own blog 60%+ 40% -60% 30%-40% <30%

Social Networking: Russia leads Source: Universal McCann Social Media Tracker

Social Networking: everywhere Source: Universal McCann, Wave 3 2008 % joined a social network 70%+ 60% -69% 50%-59% <49%

“ Commented about films online – last 6 months” Consumer publishing led by Asia Source: Universal McCann When Did we Start Trusting Strangers

Why do new web markets lead?
Independent information
Free entertainment
New to the web
Less competition from traditional media and home technology

Urban environments promote web

Social media is driving usage
Encouraging user take up
Driving web usage in emerging markets
Bypassing traditional technologies

The new social order

Consumer content drives local language
Chinese rising to number 1
English not the future Source: Internet World Stats

QQ.com
300m+ users
$500m in revenue
Just 13% of revenue is advertising
Virtual currency
Not all about US sites

International networks of strangers Facebook LinkedIn Twitter

In Strangers we trust Trust strongly Source: Global Web Index, Pilot survey. UK data. March 2009 When you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion?

Hudson river crash
Italian / Chinese earthquakes
Mumbai terrorist attacks
Global news network

Consumer driven web driving transparency and oversight
Driving democracy

Changing social structures

We know global people as individuals
Connected across borders
Erodes mistrust and nation concept
Global understanding

NEXT: Just another screen
Opera mobile browser traffic up 319% March 08 > 09
Chile 3200%
Nigeria 4000%

Online behaviour
Real world behaviour
Our actions will inform the network

Aggregated identity that works on all sites
1 identity
1 social profile

Social media presence needed everywhere
Engage with global opinion forming audiences
The future is global
Social Media – driving global web

Tom Smith
[email_address]
Twitter: @tomtrendstream
Trendstream.net
Slideshare.net/tomtrendstream
Thank you!

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Global Social Media Trends International Social Media Summit May 14th Final

by GlobalWebIndex on May 14, 2009

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Global Social Media Trends International Social Media Summit May 14th Final — Presentation Transcript