Global Social Media Trends International Social Media Summit May 14th Final

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    Global Social Media Trends International Social Media Summit May 14th Final - Presentation Transcript

    1.  
    2. Global Social Media Trends
    3. Three things to take away
      • Social media truly global
      • Enabling a shift in the web towards emerging Internet markets
      • Global consumer networks change everything
    4. Research Sources
      • Global Web Index pilot study. USA & UK
      • Universal McCann. Wave 3 & When Did we Start Trusting Strangers. Global
      • Online research. Active users. 16-64.
      • Broadband
      • Start of global reach
      • Simple & free to access
      • All about users (no money!)
      Mid 2000s = a global revolution
    5. 2008 > Global Tipping point Comscore: Dec 2008
    6. 2006 > 2008. Massive growth 28% 30% 27% 10% 58% 31% 63% 82% 66% 36% 41% 31% 22% 58% 52% 55% 42% 77% Source: Universal McCann Social Media Tracker
    7. Asia driving growth in blogging Source: Universal McCann Social Media Tracker
    8. Blogging: Asia leads 16-54 Active Internet Universe Estimates Source: Universal McCann Social Media Tracker % Write their own blog 60%+ 40% -60% 30%-40% <30%
    9. Social Networking: Russia leads Source: Universal McCann Social Media Tracker
    10. Social Networking: everywhere Source: Universal McCann, Wave 3 2008 % joined a social network 70%+ 60% -69% 50%-59% <49%
    11. “ Commented about films online – last 6 months” Consumer publishing led by Asia Source: Universal McCann When Did we Start Trusting Strangers
    12. Why do new web markets lead?
      • Independent information
      • Free entertainment
      • New to the web
      • Less competition from traditional media and home technology
    13. Urban environments promote web
    14. Social media is driving usage
      • Encouraging user take up
      • Driving web usage in emerging markets
      • Bypassing traditional technologies
    15. The new social order
      • Consumer content drives local language
      • Chinese rising to number 1
      English not the future Source: Internet World Stats
      • QQ.com
      • 300m+ users
      • $500m in revenue
      • Just 13% of revenue is advertising
      • Virtual currency
      Not all about US sites
    16. International networks of strangers Facebook LinkedIn Twitter
    17. In Strangers we trust Trust strongly Source: Global Web Index, Pilot survey. UK data. March 2009 When you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion?
      • Hudson river crash
      • Italian / Chinese earthquakes
      • Mumbai terrorist attacks
      Global news network
      • Consumer driven web driving transparency and oversight
      Driving democracy
    18. Changing social structures
      • We know global people as individuals
      • Connected across borders
      • Erodes mistrust and nation concept
      Global understanding
    19. NEXT
    20. NEXT: Just another screen
      • Opera mobile browser traffic up 319% March 08 > 09
      • Chile 3200%
      • Nigeria 4000%
      • Online behaviour
      • Real world behaviour
      Our actions will inform the network
      • Aggregated identity that works on all sites
      • 1 identity
      1 social profile
      • Social media presence needed everywhere
      • Engage with global opinion forming audiences
      • The future is global
      Social Media – driving global web
      • Tom Smith
      • [email_address]
      • Twitter: @tomtrendstream
      • Trendstream.net
      • Slideshare.net/tomtrendstream
      Thank you!

    + Tom SmithTom Smith, 5 months ago

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