Global Social Media Trends International Social Media Summit May 14th Final

Global Social Media Trends

Three things to take away

Social media truly global

Enabling a shift in the web towards emerging Internet markets

Global consumer networks change everything

Research Sources

Global Web Index pilot study. USA & UK

Universal McCann. Wave 3 & When Did we Start Trusting Strangers. Global

Online research. Active users. 16-64.

Broadband

Start of global reach

Simple & free to access

All about users (no money!)

Mid 2000s = a global revolution

2008 > Global Tipping point Comscore: Dec 2008

2006 > 2008. Massive growth 28% 30% 27% 10% 58% 31% 63% 82% 66% 36% 41% 31% 22% 58% 52% 55% 42% 77% Source: Universal McCann Social Media Tracker

Asia driving growth in blogging Source: Universal McCann Social Media Tracker

Blogging: Asia leads 16-54 Active Internet Universe Estimates Source: Universal McCann Social Media Tracker % Write their own blog 60%+ 40% -60% 30%-40% <30%

Social Networking: Russia leads Source: Universal McCann Social Media Tracker

Social Networking: everywhere Source: Universal McCann, Wave 3 2008 % joined a social network 70%+ 60% -69% 50%-59% <49%

“ Commented about films online – last 6 months” Consumer publishing led by Asia Source: Universal McCann When Did we Start Trusting Strangers

Why do new web markets lead?

Independent information

Free entertainment

New to the web

Less competition from traditional media and home technology

Urban environments promote web

Social media is driving usage

Encouraging user take up

Driving web usage in emerging markets

Bypassing traditional technologies

The new social order

Consumer content drives local language

Chinese rising to number 1

English not the future Source: Internet World Stats

QQ.com

300m+ users

$500m in revenue

Just 13% of revenue is advertising

Virtual currency

Not all about US sites

International networks of strangers Facebook LinkedIn Twitter

In Strangers we trust Trust strongly Source: Global Web Index, Pilot survey. UK data. March 2009 When you seek an opinion on a brand you are considering buying. Which of the following people do you trust to provide you the most accurate opinion?