Global praxis in digitalmarketingOrIt takes courage to raise the barToms Panders, DMC, 26.09.2012
// It takes courage to raise the barThis is a story of someone who made it         • Many opportunities are not used      ...
// It takes courage to raise the barWe have not reached limits yet         • Adserving magic is based on cookies         •...
// It takes courage to raise the barHow it works                         Seeking for the product                          ...
// It takes courage to raise the barHow it works                   www.insurance.com                                      ...
// It takes courage to raise the barHow it works                                        Digital Marketing Convention
// It takes courage to raise the barHow it works                                        Digital Marketing Convention
// It takes courage to raise the barHow it works                                               I’ll buy it!               ...
// It takes courage to raise the barHow can we use it?         • With questionnaires                                      ...
// It takes courage to raise the barHow can we use it?         • To reach clickers Give a city                            ...
// It takes courage to raise the barHow can we use it?         • With publishers behavioral data                – Real est...
// It takes courage to raise the barResults         • Increased CTR and CR         • Saved impressions                    ...
// It takes courage to raise the barKey findings         • Use rich media         • Don’t creep out         • Don’t stalk ...
// It takes courage to raise the barBandits made it!         • Reactive media agency makes retargeting since 2009         ...
Toms Panders, DMC, 26.09.2012
// It takes courage to raise the barWhy success story?         • CTR ~1% (60% more than regular)         • Maggi sales exc...
Be brave cas  it’s worth it!Join us @:                  Contact:                            Toms Panders                  ...
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Presentation about retargeting cases. Performed on http://www.dmc.in.ua/

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  • Who has smart phones, smartTvs? Who does some business with it?
  • Some of you know retargeting for many years. Boring? But hey it’s the same case as with devices – why don’t we start to use them?!
  • Cel: Ukreplatj pozicije na rinke, junashej 16-25. Rishenije - porivelekath i razvlekatj na maksimaljnij ohvat.
  • They all made it happen
  • DMC presentation

    1. 1. Global praxis in digitalmarketingOrIt takes courage to raise the barToms Panders, DMC, 26.09.2012
    2. 2. // It takes courage to raise the barThis is a story of someone who made it • Many opportunities are not used • What advertisers are waiting for? • Yes, I think we are lacking inspiring examples • Sure, we could use some know-how • But after all, its still tough to face many FAILS before starting to WIN Digital Marketing Convention
    3. 3. // It takes courage to raise the barWe have not reached limits yet • Adserving magic is based on cookies • And so does Retargeting: We can store your cookies to target relevant ads! Digital Marketing Convention
    4. 4. // It takes courage to raise the barHow it works Seeking for the product Digital Marketing Convention
    5. 5. // It takes courage to raise the barHow it works www.insurance.com Nice, but I am not sure! NO Action Digital Marketing Convention
    6. 6. // It takes courage to raise the barHow it works Digital Marketing Convention
    7. 7. // It takes courage to raise the barHow it works Digital Marketing Convention
    8. 8. // It takes courage to raise the barHow it works I’ll buy it! Digital Marketing Convention
    9. 9. // It takes courage to raise the barHow can we use it? • With questionnaires Digital Marketing Convention
    10. 10. // It takes courage to raise the barHow can we use it? • To reach clickers Give a city Are you sure as present! you don’t want to give a present? Digital Marketing Convention
    11. 11. // It takes courage to raise the barHow can we use it? • With publishers behavioral data – Real estate, house, garden – Healthy life-style – For women Digital Marketing Convention
    12. 12. // It takes courage to raise the barResults • Increased CTR and CR • Saved impressions Digital Marketing Convention
    13. 13. // It takes courage to raise the barKey findings • Use rich media • Don’t creep out • Don’t stalk Digital Marketing Convention
    14. 14. // It takes courage to raise the barBandits made it! • Reactive media agency makes retargeting since 2009 • They all took it to the next level: all for Digital Marketing Convention
    15. 15. Toms Panders, DMC, 26.09.2012
    16. 16. // It takes courage to raise the barWhy success story? • CTR ~1% (60% more than regular) • Maggi sales exceeded expectations • Reactive media agency is expert with advanced campaigns • Delfi.lv/.lt/.ee, Apollo.lv and others are first choice to deliver «something special» Digital Marketing Convention
    17. 17. Be brave cas it’s worth it!Join us @: Contact: Toms Panders toms.panders@gemius.comFacebook.com/GemiusGroupTwitter.com/Gemius International Publishers Segment Manager Mob.: (+371) 2 912 79 51Slideshare.net/Gemius_comYouTube.com/WwwGemiusCom
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