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Christ tunes Presentation Transcript

  • 1. Christ-Tunes
    By: Thomas D. RodriguezDate: November 5th, 2009
  • 2. Presentation Overview
    The following is a brief description of what Christ-Tunes is all about.
    This power point presentation will cover:
    Business Type.
    Value Proposition.
    Revenue Model.
    Market Opportunity.
    11/4/2009
    2
    Christ-Tunes - By: Thomas D. Rodriguez
  • 3. Presentation Overview (Continued)
    Competitive Environment & Advantage.
    Market Strategy.
    Organizational Development.
    Management Team.
    Six Pieces of Site Building.
    Logical & Physical Design.
    11/4/2009
    3
    Christ-Tunes - By: Thomas D. Rodriguez
  • 4. Presentation Overview (Continued)
    Building & Hosting.
    2 Tier & Multi Tier Design.
    Scalability.
    Security Tools.
    Security Plan.
    Payment Systems.
    11/4/2009
    4
    Christ-Tunes - By: Thomas D. Rodriguez
  • 5. Presentation Overview (Continued)
    Marketing Tools.
    Entry Strategy.
    Marketing Communications.
    11/4/2009
    5
    Christ-Tunes - By: Thomas D. Rodriguez
  • 6. What type of business we are and how we plan to be successful.
    Business Type & Business Model
    11/4/2009
    6
    Christ-Tunes - By: Thomas D. Rodriguez
  • 7. Business Type
    Christ-Tunes is the type of business known as a business-to-consumer.
    The abbreviation for this business type is B2C.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 8. Business Model: Value Proposition
    Why buy music from Christ-Tunes?
    Christ-Tunes is customer-oriented.
    Catering specifically to people seeking Christian music.
    Only Christian music is available.
    11/4/2009
    8
    Christ-Tunes - By: Thomas D. Rodriguez
  • 9. Business Model: Revenue Model
    Christ-Tunes will make money two ways:
    Selling music.
    Advertising Fees.
    11/4/2009
    9
    Christ-Tunes - By: Thomas D. Rodriguez
  • 10. Business Model: Market Opportunity
    Christ-Tunes’ target market is Christians around the world.
    There are between 2.1-2.2 billion Christians in the world.
    Therefore, that is our market size.
    11/4/2009
    10
    Christ-Tunes - By: Thomas D. Rodriguez
  • 11. Business Model: Competitive Environment
    Who is Christ-Tunes’ competition?
    Rhapsody.
    iTunes.
    Amazon.com.
    Napster.
    11/4/2009
    11
    Christ-Tunes - By: Thomas D. Rodriguez
  • 12. Business Model: Competitive Advantage
    What separates Christ-Tunes from the competition:
    Specific catering to Christians only.
    All sub-genres are noted (not everything is classified as GOSPEL).
    Monthly giveaways – 1 random user will receive a free CD of their choice autographed by the artist.
    11/4/2009
    12
    Christ-Tunes - By: Thomas D. Rodriguez
  • 13. Business Model: Market Strategy
    Promotion will be handled through three forms:
    Word of Mouth.
    Advertising on YouTube.
    Advertising on Social Networks.
    11/4/2009
    13
    Christ-Tunes - By: Thomas D. Rodriguez
  • 14. Business Model: Organizational Development
    The structure Christ-Tunes will need is the following:
    Departments that are divided into strategic alliances/teams.
    Teams that are capable of self-managing.
    11/4/2009
    14
    Christ-Tunes - By: Thomas D. Rodriguez
  • 15. Business Model: Management Team
    Christ-Tunes is looking for leaders that are:
    Self-motivated.
    Critical thinkers.
    Quick and efficient decision makers.
    Able to build up a rising company.
    11/4/2009
    15
    Christ-Tunes - By: Thomas D. Rodriguez
  • 16. Hardware, software, people skills, etc. that we need.
    The Six Pieces of Site Building
    11/4/2009
    16
    Christ-Tunes - By: Thomas D. Rodriguez
  • 17. Organizational Capabilities
    These items are REQUIRED:
    Employees who work well in teams.
    Teams that are strategically assembled.
    Teams that can manage themselves.
    11/4/2009
    17
    Christ-Tunes - By: Thomas D. Rodriguez
  • 18. Hardware Architecture
    The following brands will provide the necessary hardware:
    Cisco.
    IBM.
    Sony.
    Their respective logos are here to the right.
    11/4/2009
    18
    Christ-Tunes - By: Thomas D. Rodriguez
  • 19. Software
    Software that is crucial to Christ-Tunes will be provided by:
    Windows.
    CA.
    11/4/2009
    19
    Christ-Tunes - By: Thomas D. Rodriguez
  • 20. Telecommunications
    All of Christ-Tunes’ telecommunication needs will be handled by AT&T.
    This includes:
    Telephone lines.
    T3 lines for internet service.
    11/4/2009
    20
    Christ-Tunes - By: Thomas D. Rodriguez
  • 21. Site Design: Front End Design
    This is what the user sees.
    Christ-Tunes needs a design that is:
    Quick & Efficient.
    Easy-on-the-eyes.
    Attention-grabbing.
    User-friendly.
    11/4/2009
    21
    Christ-Tunes - By: Thomas D. Rodriguez
  • 22. Site Design: Back End Design
    This is what the controls what the user sees.
    Christ-Tunes needs a design that is secure.
    11/4/2009
    22
    Christ-Tunes - By: Thomas D. Rodriguez
  • 23. Site Design: Back End Design (Continued)
    This design needs to:
    Maintains optimum efficiency.
    Protects users against DoS & DDoS attacks.
    Protect users from viruses, worms, & trojans.
    11/4/2009
    23
    Christ-Tunes - By: Thomas D. Rodriguez
  • 24. Human Resources
    Employees in the HR Department are required to know how to do the following:
    Work with payroll.
    Employee training for entry level positions.
    Job selection.
    11/4/2009
    24
    Christ-Tunes - By: Thomas D. Rodriguez
  • 25. How Christ-Tunes works.
    Logical & Physical Design
    11/4/2009
    25
    Christ-Tunes - By: Thomas D. Rodriguez
  • 26. Logical Design
    The logical design is nothing more than the structure of how data travels digitally.
    This design is represented by the diagram in the next slide.
    11/4/2009
    26
    Christ-Tunes - By: Thomas D. Rodriguez
  • 27. HTTP Request (User Logs In)
    Customer Info
    Web
    Site
    Customer
    Verify
    Login
    Customer
    Database
    Shows Potential User Picks
    Possible Customer Matches
    Accept/Reject Request
    Displays
    Catalog
    Pages
    Order Shipped Confirmed
    Possible Likes That MATCH
    Catalog
    Database
    Catalog Selected Items
    Order
    Database
    Purchase
    Products
    Ships
    Products
    Fulfill Order
    Order Forms
    11/4/2009
    27
    Christ-Tunes - By: Thomas D. Rodriguez
  • 28. Physical Design
    The physical design is a graphical representation of the physical media used to transmit data across the World Wide Web.
    The diagram in the following slide will show Christ-Tunes’ physical design.
    11/4/2009
    28
    Christ-Tunes - By: Thomas D. Rodriguez
  • 29. SQL (Customers)
    E-Commerce Suite
    Ad Server (Customer Likes)
    Online Catalog
    Mail Server
    Shopping Cart
    11/4/2009
    29
    Christ-Tunes - By: Thomas D. Rodriguez
  • 30. Taking the Christ-Tunes vision, and turning it into a reality.
    Building & Hosting
    11/4/2009
    30
    Christ-Tunes - By: Thomas D. Rodriguez
  • 31. Building
    The building portion of this plan is simply that – building the site.
    Here the setup for behind the scenes is mapped out and put into effect.
    In addition to that, the user interface is created in this phase.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 32. Building
    This can be done one of two ways:
    In-house (by Christ-Tunes).
    Outsourcing (Paying an outside party to build the site).
    Christ-Tunes will be outsourcing to build the site.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 33. Hosting
    Hosting is simply the part of the plan where the web site becomes visible to the world.
    Just like building the site, hosting it can be done:
    In-house (Christ-Tunes hosts the site privately).
    Outsourcing (Christ-Tunes pays someone to host the site).
    11/4/2009
    33
    Christ-Tunes - By: Thomas D. Rodriguez
  • 34. Hosting
    Christ-Tunes has chosen to outsource hosting to GoDaddy.com.
    11/4/2009
    34
    Christ-Tunes - By: Thomas D. Rodriguez
  • 35. How the site’s workload will be divided amongst its servers.
    2 Tier & Multi Tier Design
    11/4/2009
    35
    Christ-Tunes - By: Thomas D. Rodriguez
  • 36. 2 Tier & Multi Tier Design
    2 Tier Design
    Multi Tier Design
    A web server responds to requests from for web pages.
    Only two layers exist in this design. Hence the name 2 tier.
    Design composed of three or more tiers/layers.
    The most common layers are as follow:
    Web Server Layer for requests.
    Middle layer for Ad Servers, Mail Servers, etc.
    Back End Layer for corporate applications, finance, etc.
    11/4/2009
    36
    Christ-Tunes - By: Thomas D. Rodriguez
  • 37. Thinking ahead.
    Scalability
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 38. What is scalability?
    Scalability is a word that is used to describe a web site’s ability to adapt to changes.
    Basically, how upgradeable the site is when demand warrants an increase.
    There are two types of scaling:
    Vertical Scaling.
    Horizontal Scaling.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 39. Vertical Scaling vs. Horizontal Scaling
    Vertical Scaling
    Horizontal Scaling
    Increasing the processing power of individual components.
    This means enhancing a lone server by upgrading it’s parts.
    Increasing required processing power by using multiple servers.
    In a nut shell, this is to distribute work between several servers.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 40. Final Analysis on Scalability
    After examining both types of scaling, Christ-Tunes has decided to use Horizontal Scaling.
    11/4/2009
    40
    Christ-Tunes - By: Thomas D. Rodriguez
  • 41. Suggestions on how to protect company valuables.
    Security Tools
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 42. What are security tools?
    Security tools are hardware and software that can be used to protect the company’s valuables.
    Examples include:
    Encryption.
    Firewalls.
    VPNs.
    Anti-Virus Software.
    Etc., etc.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 43. Analyzing, discovering, and fixing flaws in your security.
    Security Plan
    11/4/2009
    43
    Christ-Tunes - By: Thomas D. Rodriguez
  • 44. Definition
    A security plan is merely evaluating the strength of your security measures.
    Based on the results, the company makes security upgrades accordingly.
    The steps to a security plan are:
    Perform a Risk Assessment.
    Develop a Security Policy.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 45. Definition
    Develop an Implementation Plan.
    Create a Security Organization.
    Perform a Security Audit.
    11/4/2009
    45
    Christ-Tunes - By: Thomas D. Rodriguez
  • 46. How Christ-Tunes will receive payment for a business transaction.
    Payment Systems
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 47. Payment systems are exactly what the name implies they are – how money moves from the buyer to the seller.
    The types of payment systems Christ-Tunes will use are:
    Credit Card.
    Stored-Value.
    P2P.
    11/4/2009
    47
    Christ-Tunes - By: Thomas D. Rodriguez
  • 48. Suggestions on how to reach the target audience.
    Marketing Tools
    11/4/2009
    48
    Christ-Tunes - By: Thomas D. Rodriguez
  • 49. What are they?
    Marketing tools are different things that can be used to reach the target audience.
    In the case of Christ-Tunes, we will be implementing these marketing tools:
    Transaction Logs.
    Registration Forms.
    Weblogs (Blogs).
    11/4/2009
    49
    Christ-Tunes - By: Thomas D. Rodriguez
  • 50. What are they? (Continued)
    Online Surveys.
    Viral Marketing.
    Affiliate Marketing.
    11/4/2009
    50
    Christ-Tunes - By: Thomas D. Rodriguez
  • 51. Introducing Christ-Tunes to the world wide web.
    Entry Strategy
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 52. How will Christ-Tunes enter the market?
    Christ-Tunes’ entry strategy into the market is a fairly simple one.
    It is composed of the following three tactics.
    Viral Marketing.
    Artist Recognition.
    Campaigning.
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 53. How to reach sub-groups of customers.
    Marketing Communications
    11/4/2009
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    Christ-Tunes - By: Thomas D. Rodriguez
  • 54. Marketing communications are quite similar to marketing tools.
    The difference is that marketing communications targets specific sub-groups like rappers, rockers, etc.
    The following is a list of marketing communications methods Christ-Tunes will use:
    11/4/2009
    Christ-Tunes - By: Thomas D. Rodriguez
    54
  • 55. Chosen marketing communication methods
    Promotional Sales Communications.
    Branding Communications.
    Online Advertising.
    Ad Targeting.
    Banner Ads.
    Rich Media/Video Ads.
    Banner Swapping.
    11/4/2009
    Christ-Tunes - By: Thomas D. Rodriguez
    55
  • 56. 11/4/2009
    Christ-Tunes - By: Thomas D. Rodriguez
    56
    ANY
    QUESTIONS?