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SAS

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  • 1. SOLUTION OVERVIEW SAS Data Mining Solutions ® Fast, scalable predictive analytics for the enterprise
  • 2. Delivering insights that pay off in smarter business decisions Whether it’s used to drive new busi- • Testing and validation of the cham- Challenges ness, reduce costs or gain the compet- pion model to ensure that the model • Inefficient marketing itive edge, data mining is a valuable generates output as expected and campaigns. asset for every organization. By using generalizes well when applied to data mining techniques to analyze the new data. • Difficulty measuring customer data that is accumulating and filling • Deployment of the model and results value and predicting profitability. vast data warehouses, organizations into applications and databases to • Unable to maximize cross- can harness more insight from their optimize business processes and selling opportunities. large data stores to drive proactive improve business decisions. • High customer attrition/churn. decision making. SAS data mining • Monitoring the model performance software can surface patterns and • Stagnant or declining to ensure the model is predicting well trends in your data that you may never revenue and profitability. and does not need recalibrating. have thought to look for. • Need to detect and deter fraud. SAS offers the most comprehensive Data mining is the process of selecting, • Can’t make credit risk data mining solution, taking you from exploring and modeling large amounts decisions fast enough. raw data to accurate, business-driven of data to uncover previously unknown analytical models with a seamless, effi- • Inability to understand and patterns with speed and scale. cient process. You can create highly predict customer needs, Predictive analytics is the process of accurate predictive and descriptive motivations and behaviors. applying quantitative techniques to models to help your organization under- uncover patterns and relationships in • Rising costs for warranty stand not only what has happened, but data that can help business people services; difficulty predicting what will likely happen next. and researchers understand historical service and parts needs. trends and predict future outcomes. SAS wraps a powerful platform of Predictive analytics and data mining advanced predictive analytics with: typically involve: “Our team needs the best tools to • Data integration technologies • Data preparation to fix errors, merge effectively mine vast amounts of data, for cleaning and organizing the tables and reformat data as needed visually explore new features and track input data. for model creation. models through production for feedback • Premier enterprise business • Exploratory data analysis to discover intelligence systems that convert the and improvement. We found SAS to relationships and anomalies. information hidden in your data into be the best solution for our needs.” • Variable transformation enrichment an understanding of the relationships and selection to help better focus the and patterns, which leads to proac- Marty Ellingsworth modeling process. tive decision making. President of the ISO Innovative • Model building using competitive • Services and training that enable Analytics Unit, ISO algorithms to search for a combina- you to quickly reap the benefits of tion of data that reliably predicts the your data mining endeavors. outcome.
  • 3. SAS® data mining • Retailers use SAS data mining to Solution assess the effectiveness of coupons reaches across all and special events, predict which SAS offers the industry’s most industries offers are most appropriate for dif- comprehensive data mining solution based on an integrated ferent consumers, determine which Because data mining technologies and products to stock where, and build platform for delivering better an- predictive analytics bring value to all brand loyalty. swers, faster. Our solution enables industries, these techniques are widely organizations around the world to: • Transportation companies use SAS used around the world, and usage con- • Understand and predict data mining to predict how customers tinues to grow. customer needs and behavior. will respond to price changes and • Credit card, financial services, new services, which customers are • Measure customer insurance and telecommunication at risk of leaving for a competitor and profitability and value. companies use SAS data mining how much revenue will be generated to detect and reduce fraud, measure • Increase response rates for by new locations. credit risk, maximize cross-selling, marketing campaigns. optimize marketing campaigns and A world of success • Improve cross-sell/up-sell identify the most profitable business programs. strategies. SAS customers represent many of the most innovative and successful organi- • Reduce customer attrition • Governments and the public zations in the world. Hundreds of com- and churn. sector use SAS data mining to improve service and performance, panies globally, including American • Reduce fraud. detect fraud and waste and detect Honda Motor Co., The Dow Chemical Co., Eli Lilly and Company, Hartford • Detect criminal activities criminal activities and patterns. Life, Healthways, RCI Global Vacation and patterns. • Healthcare providers use SAS data Network, Telstra AP, Verizon Wireless • Minimize credit risk. mining to predict the effectiveness and The World Wildlife Fund, use SAS of surgical procedures, medical tests • Set pricing strategies in a data mining tools for CRM initiatives. and medications, and to improve highly competitive market. patient services. Visit www.sas.com/success/index.html • Optimize sales revenue. • Manufacturers use SAS data mining to read how leading organizations to identify factors leading to reduced • Improve quality control around the world are using SAS to quality and failures in production, as processes. harness their data and generate new well as to optimize parts, service plan- insights for improved decision making. • Develop new products. ning and distribution. • Improve program performance and brand planning. • Identify optimal site locations. • Identify adverse drug effects.
  • 4. Predictive modeling for success—the benefits of SAS data mining solutions ® Achieve an efficient, integrated regression and heuristics for quantita- ■ SAS positioned in the data mining process that identifies tive analysts addressing ad hoc issues Leaders quadrant for as well as enterprise architects who customer data mining trends, opportunities and threats need to deploy model scoring logic applications SAS provides GUI-driven, Java-based into decision-support systems poten- SAS is positioned in the Lead- data mining products that support all tially using a grid-supported, client/ ers quadrant in Gartner Inc.’s of the steps necessary to address busi- server architecture. Customer Data Mining 2008 ness problems in a single, integrated Magic Quadrant. (Source: Gart- solution, as well as code-based prod- ner, Inc., Magic Quadrant for ucts for legacy programmers who enjoy Spot trends and predict new Customer Data-Mining Applica- full control of each syntax statement. opportunities by adding text tions by Gareth Herschel, The GUI-driven products support the to the mix July 1, 2008). According to integration of customized SAS code, Analysis of information contained in Gartner, “Leaders are vendors enabling organizations to leverage leg- customer letters and call center notes that can meet the majority of acy work and years of accumulated can uncover actual motivating factors requirements for most orga- experience. that result in customer dissatisfaction nizations. Not only are they regarding services or product desires. suitable for most enterprises to SAS Text Miner provides a full range Build more models faster with consider, but they also have a of predictive modeling tools that can easy-to-use interfaces and a unique significant effect on the mar- unearth opportunities for discovering the workflow environment ket’s direction and growth.” what and the why, all within the inte- SAS data mining interfaces eliminate grated SAS environment. ■ Top-ranked data mining the need for manual coding and dra- For three consecutive years matically shorten model development Intelligent Enterprise readers and maintenance time. Yet they are not Surface business information voted SAS as Best Data Mining black box solutions. With SAS you can and easily share results through Toolset vendor. (Source: add your own proprietary business sce- the unique model repository Intelligent Enterprise, January narios and embed custom SAS code Numerous integrated assessment 1, 2007). In 2008 the magazine into your model flows. A text mining features enable you to compare results instead presented its Editors’ interface reduces text mining time for of different SAS Enterprise Miner™ Choice Awards and named both business analysts and statisticians modeling techniques in both statistical SAS to its elite “The Dozen” list and makes it easy to drill down into tex- and business terms within a single, “of companies that will matter tual documents to gain deeper insight. easy-to-interpret framework. SAS most to intelligent enterprises Enterprise Miner projects support in 2008.” The magazine said Derive new insights about your the collaborative sharing of modeling analytics set SAS apart, saying, customers and organization with results among quantitative analysts. “the dominant player in analytics powerful predictive analytics Models also can be imported into will continue to stand apart from SAS provides a superior data mining the SAS Model Manager repository BI-only vendors.” toolset that includes modern analytical for sharing with scoring officers and (Source: Intelligent Enterprise, January 1, 2008). algorithms such as decision trees, independent model validation testers. neural networks, time series mining,
  • 5. ing models. Models can be monitored Get faster results with during their deployment to capture ■ The SAS Difference ® automated model scoring model performance decay as early as • Data access, management Scoring is the process of applying a possible and to trigger a model replace- and cleansing are seamlessly model to new data and is the resulting ment process. The proper management integrated with SAS data action of many data mining endeavors. of champion and challenger models mining solutions. This makes SAS Enterprise Miner guides you enables a quick replacement of cham- it easier to prepare data for through the entire data mining process pion models in production, as well as analysis. and produces complete scoring code informed decisions on when to recali- • Scalability. With multithreaded for all stages of model development. brate models stored in the repository. algorithms and support for grid The scoring code can be deployed computing, SAS reduces across your enterprise with SAS, on the Leverage all your computing power execution time and uses Web or directly in relational databases. for faster, more accurate analyses hardware resources most The result is faster implementation of SAS delivers enterprise-class grid efficiently. your data mining results. computing capabilities that enable • The most powerful predictive SAS applications to automatically lever- analytics available. Smart Reduce the time to create, manage age grid computing to run faster and defaults allow business users to and deploy models into production take optimal advantage of computing produce models quickly, while Model deployment is the final and most resources. Production models exported advanced statisticians have the important phase in which the ROI from from SAS Model Manager can be option to tweak details and the entire data mining process is real- deployed via the SAS Data Integration embed their own algorithms ized. Errors and time delays in the Server high-performance scoring into their model flows. deployment of models have a signifi- engine. The scoring process can • Zero-footprint client and cant impact on the ROI of predictive be scheduled and executed in grid collaborative access to data analytics, which is why a standard pro- using SAS Grid Manager. mining projects. The Java cess for moving models from develop- client interface enables fast and ment to the production environment is maintenance-free distribution of very important. SAS Model Manager the SAS data mining solution guides users through a repeatable pro- throughout large organizations. cess for registering, testing and validat- Data mining projects can be shared between analysts across different units and regions. “SAS Enterprise Miner and SAS Text Miner are worth their weight in gold. They’ve paid • Robust variable selection for themselves many times over by highlighting cost and quality issues, leading to and data modification tools. valuable improvements at Louisville hospitals and worldwide.” Enriched data leads to better modeling and more reliable Dr. Patricia Cerrito results. University of Louisville
  • 6. Implement with ease and predict with confidence Integrated SAS® Enterprise statistical algorithms for finding patterns ■ Support and training Intelligence Platform and predicting outcomes. With an SAS customers receive a full suite automated and intelligent method for of technical support services at Like all SAS software, SAS’ powerful tuning predictive models, SAS Enterprise no extra charge. In addition, our data mining solutions are based on the Miner selects the best model among online Customer Support Center SAS Enterprise Intelligence Platform, many different types and complexities. provides 24/7 access to a wealth which provides an integrated framework It focuses on building the least complex of resources. Knowledge sharing for creating and sharing enterprise intelli- model with the most predictive power. is available through seminars, gence—all managed from a single point An added advantage is the software’s Webcasts and an expansive of control. The platform provides inte- ability to incorporate proprietary busi- selection of training courses. grated components for data integration, ness scoring engines or in-house intelligent storage, analytics and busi- developed score code under one Consulting ness intelligence. A shared metadata umbrella platform, enabling organiza- Also to support your analytical foundation across all SAS products and tions to better track and manage all needs, SAS offers a variety of solutions ensures consistency of data, analytical models. consulting services, including so everyone in your organization receives discovery workshops, installation the same version of the truth. For those wishing to analyze unstruc- and configuration services, data tured data or automate their credit and text mining modeling ser- SAS® Enterprise Miner™ scoring processes, SAS offers two vices and ongoing customer care. complimentary products that can be Expert consultants are available SAS Enterprise Miner offers a powerful, added on as nodes inside the SAS to share their vast knowledge and complete data mining solution with Enterprise Miner system: SAS Text experience. For more information, unparalleled model development and Miner and Credit Scoring for SAS visit www.sas.com/consult/ deployment options, and extensive Enterprise Miner. usconsult/analyticalconsulting. integration opportunities into your data warehouse and business decision- ■ Getting started guide making processes. It combines a rich SAS® Text Miner Getting Started with SAS® suite of integrated data mining tools Integrating text-based information with Enterprise Miner™ 5.3 introduces with ease of use, empowering users structured data enriches your predictive you to SAS Enterprise Miner and to explore and exploit corporate data modeling capabilities and provides new shows how to perform basic data for strategic business advantage. stores of insightful information for driving mining tasks. You will learn how It streamlines the data mining process, your business and research initiatives to use the GUI tools to create and enabling business analysts and data forward. Text mining supports a wide manage process flow diagrams miners to create highly accurate predic- variety of applications, such as categoriz- and projects and to export mining tive and descriptive models based on ing huge collections of call center data, results for reporting and integra- analysis of vast amounts of data from Web text and blog analysis, finding pat- tion with other SAS software. A across the enterprise. terns in customer feedback or employee PDF version is free for customers, surveys, detecting emerging product or the book can be purchased. SAS Enterprise Miner includes an issues, analyzing competitive intelligence For more information, visit http:// extensive suite of data mining capabili- reports or patent databases, and classify- support.sas.com/documentation/ ties, including decision trees, neural ing reports and company information by onlinedoc/miner. networks, regression and clustering topic or business issue. capabilities, heuristics and the latest
  • 7. SAS Text Miner enables users to easily SAS Enterprise Miner for Desktop users and model-monitoring performance discover and extract knowledge from can also enhance their capabilities with views. A thin Java client enables easy text documents. This makes possible the optional add-on of SAS Text Miner for sharing of information and tasks across the exploitation of time-critical informa- Desktop and/or the desktop Credit departments and ensures fast and fully tion, such as warranty defect reports, Scoring for SAS Enterprise Miner node. documented movements of analytical resulting in faster corrective actions and models through the life cycle. potentially large savings. It also elimi- nates the need for manual processing of SAS® Scoring Accelerator for Teradata Other SAS® analytic products reports and customer feedback, result- ing in additional savings as well as For customers working with a Teradata SAS provides a robust suite of improving the quality of existing data database, we offer SAS Scoring advanced analytic products, many of mining models. Accelerator for Teradata. This product which have been used for decades to works in conjunction with SAS perform complex numerical calculations. Enterprise Miner, translating and regis- Large government laboratories, leading Credit Scoring for tering SAS Enterprise Miner models, research institutions and competitive SAS® Enterprise Miner™ which can now be deployed as business organizations in a wide variety Banks, financial institutions and insurance Teradata-specific functions for execution of industries across the globe have cho- companies develop and track credit of in-database scoring. Benefits include sen SAS for the breadth and depth of scores based on rigorous data mining higher performance run times, faster our statistical offerings. With the addition investigations. Credit Scoring for SAS analytical development, less data move- of SAS Model Manager, predictive mod- Enterprise Miner enables banks and ment and reduced network overhead. els created with SAS code-based soft- financial services organizations to inter- ware can be centrally managed to nally develop, validate, implement and efficiently deploy insights and leverage report on points-based credit scorecards SAS® Model Manager accumulated years of experience. faster, cheaper and more flexibly than SAS Model Manager is designed for the credit outsourcing alternatives. It provides selection, maintenance and continuous in-house model development, integrated enhancement of predictive and descrip- model monitoring and flexible model tive models for operational decision “SAS gives us a clearer view of the deployment. making. It helps to organize and track millions of customers who come to our the tasks of model creation and devel- opment, model verification, comparative Web sites every day… Now, faster than Desktop for Windows versions now available model performance benchmarking, and ever we can pass great deals to our model deployment in a production envi- customers, and the net ROI to us SAS empowers small independent con- ronment. It supports the process of sultants as well as big business custom- is huge.” tracking models through each stage of ers with a data mining workbench that the analytical model life cycle by creating Dan Lynn runs entirely within the confines of a and managing rich metadata on each Director of Strategy and Customer Insights, Windows PC. SAS Enterprise Miner for model. In addition to project manage- Expedia Desktop has the same interactive inter- ment and version control, it provides face as the client/server version and is model comparison and profile reports available as a standalone product for those running in Windows workstation environments.
  • 8. About SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 44,000 organizations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. www.sas.com SAS Institute Inc. World Headquarters +1 919 677 8000 To contact your local SAS office, please visit: www.sas.com/offices SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2008, SAS Institute Inc. All rights reserved. 103121_509567.0908

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