Find all items which are frequently purchased with milk. (association rules)
Identify customers who have purchased more than $10,000 in the last month.
Identify customers with similar buying habits. (Clustering)
Data Mining Process (KDD) Data Cleaning Databases Data Warehouse Knowledge Task-relevant Data Selection Data Mining Pattern Evaluation J. Han. and M. Kamber. Data Mining: Concepts and Techniques,2001
Data Mining Products Data Ming Product Comparison on Algorithm √ Nearest Neighbour √ √ Association √ √ Clustering √ √ Kohonen Self- Organizing Map √ √ √ Decision Tree √ √ √ Neural Network SPSS SAS IBM Algorithm