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BA 091              DATA MINING AND DATA WAREHOUSING                      3 0 0     3


1.     INTRODUCTION TO DATA WAREHO...
5.   Olivea parr Rud Wiley,’Data Mining modeling data for Marketing Risk and
     CRM’, Dreamtech India Pvt Ltd., 2005.
6....
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BA091 Data Mining and Data Warehousing

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Transcript of "BA091 Data Mining and Data Warehousing"

  1. 1. BA 091 DATA MINING AND DATA WAREHOUSING 3 0 0 3 1. INTRODUCTION TO DATA WAREHOUSING AND DATA MINING 8 Database concept Relational Databases, Reporting and Query tools, Data warehouse – Relation to Statistics, Machine learning – data mining functionalities – Data mining tasks – Virtuous cycle of data mining – Market basket analysis. 2. DATA WARE HOUSING 8 Data ware housing – Components – OLTP and OLAP – Developing a Data warehousing – Applications of Data Warehousing – Data ware housing case studies. 3. STATISTICAL PERSPECTIVE AND DATA VISUALIZATION 7 Introduction to basic probability and probability distribution – Deterministic models – Clustering – Correlation and regression – Time series and forecasting – Visualization. 4. AN OVERVIEW OF DATA MINING TECHNIQUES AND ALGORITHMS 14 Data mining Models – Predictive modeling – Classification – Decision Trees – Patterns – Association Rules – Memory based reasoning – Neural Networks – Genetic algorithms – Link analysis – Automatic cluster deduction – Algorithms. 5. MINING TRENDS AND APPLICATIONS 8 Text mining – Web mining – spatial data mining – web usage mining – E-metrics and E- Commerce data analysis – web promotions – Data mining applications in Different domains – Tutorials on Appropriate packages. Total no. of Periods 45 TEXT BOOKS 1. Michel Berry and Gordon Linoff, ‘Data mining techniques for Marketing, Sales and Customer Support’, John Wiley and Sons Inc. 2004. 2. Jiawei Ham, Micheline Kamber, ‘ Data mining concepts and techniques’, Kauffmann publishers, 2001. REFERENCES 1. Michael Berry and Gordon Linoff, ‘Mastering Data Mining’ – the art and science of CRM’, John Wiley and Sons, 2000. 2. Michael Berry and Gordon Linoff, ‘Mastering Data Mining’ John Wiley and Sons, 2000. 3. Alex Berson Stephine J.Smith, ‘Data Ware housing, data mining and OLAP’, Tata McGraw Hill, 2002. 4. Alex Berson Stephine J.Smith, ‘Building data mining Application for CRM’, Tata McGraw Hill, 2002.
  2. 2. 5. Olivea parr Rud Wiley,’Data Mining modeling data for Marketing Risk and CRM’, Dreamtech India Pvt Ltd., 2005. 6. Ralph Kimball and Richard Merz., ‘The Data Warehouse toolkit’, John Wiley, 2001. 7. Sean Kelly, ‘Data warehousing in Action’ , John Wiley & Sons inc 2001. 8. Mattison, ‘Web warehousing and knowledge Management’, Tata McGraw Hill, 2001. 9. Margaret H.Dunham, ‘Data mining Introductory and Advanced Topics’, Pearson Education. 2004.

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