This is some of what you get with Enterprise Miner [Step aside and give the audience time to absorb the slide]. Enterprise Miner covers the whole data mining process in a customizable and extensible environment which provides the ability to add tools, the ability to integrate SAS code, and allows all detailed settings to be controlled by the user if desired or use the “smart” default settings. We have been in the business of predictive modeling for over 20 years. We invite you to leverage that experience and let Enterprise Miner help you solve your most pressing business problems.
Every business problem is different and the best solution to that problem may change over time. Good data mining arsenals include much more than neural networks (and different flavors of neural nets at that!). Enterprise Miner provides multiple techniques (including traditional statistical methodologies) to provide the best solution to the problem, whether it’s a multi-layer perceptron skip-layer neural net, a hybrid decision tree, a logistic regression or something else. In addition, Enterprise Miner gives you the ability to look at a model you may have built outside of Enterprise Miner and compare it to models built within Enterprise Miner--this includes bringing in models built from other software packages. There are a lot of good reasons to have multiple modeling techniques and I want to share with you what others say about this [pause for just a bit before going to the next slide--this is called “foreshadowing.”]
An Introduction to Data Mining Kurt Thearling, Ph.D. www. thearling .com