Southwest Airlines The importance Of Human Resource Strategy
History <ul><li>Started as little Texas airline operator. </li></ul><ul><li>Flights between San Antonio, Dallas and Housto...
What’s The Secret? <ul><li>Herb Kelleher (CEO Southwest Airlines): </li></ul><ul><li>“  I’ve tried to create a culture of ...
Important Aspects <ul><li>Maintain Southwest Culture </li></ul><ul><li>Treating people like customers </li></ul><ul><li>Hi...
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  1. 1. Southwest Airlines The importance Of Human Resource Strategy
  2. 2. History <ul><li>Started as little Texas airline operator. </li></ul><ul><li>Flights between San Antonio, Dallas and Houston. </li></ul><ul><li>Always been profitable, while other airlines have come and gone. </li></ul>
  3. 3. What’s The Secret? <ul><li>Herb Kelleher (CEO Southwest Airlines): </li></ul><ul><li>“ I’ve tried to create a culture of caring for people in the totality of their lives, not just at work. There is no magic formula… only a culture, a esprit de corps ” </li></ul>
  4. 4. Important Aspects <ul><li>Maintain Southwest Culture </li></ul><ul><li>Treating people like customers </li></ul><ul><li>Higher wages, receive stock options </li></ul><ul><li>BUT MOST IMPORTANT: </li></ul>Teach employers to CARE!

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