Social Moving Picture - IN

INTRODUCTION THEME: SOCIAL MOVING PICTURES Mindtrek 2010 Tampere October8, 2010 Tommi Pelkonen © Frantic 2010

FRANTIC IN A digital agency based in Helsinki. 15 SECONDS Founded in 1996, we are currently around 50 persons. Our expertise lies in strategy, design, analytics and technical development. Research & analytics © Frantic 2010

TOMMI PELKONEN, STRATEGIST • Born 1971, married, daughter • M.Sc. (Econ.): 1999, Helsinki School of Economics, HSE, International Business, Finance & Accounting, Information Technology • 2010->Strategist at Frantic • 2008-2010: Business Consultant at Finpro Budapest in ICT/software business • 2005-2008: Strategist at Satama Amsterdam • 1999-2005: Business Consultant at Satama Helsinki • 1996-1999: Researcher at the HSE Electronic Commerce Institute, focus: digital media service companies • Lecturer and author of several publications & articles in the fields digital media, internationalisation of SMEs and service business © Frantic 2010 3

WHAT ARE WE TALKING THIS MORNING ABOUT? Future of film/ movie/video/moving Change in the media Power of consumers? picture creation & industry? distribution? Social aspects of the Innovative usage of Generation Y? media and our online tools? culture? Changing business Hot and trendy model for the Or something else? topics? creative industry? © Frantic 2010

STORYTELLING: THE OLDEST MEDIA FORMAT •  Most of our common knowledge is stored as stories and transferred via different ways of storytelling •  Modern ways of storytelling, e.g. video usage are very new in comparison to all other means •  Nothing beats person-to-person communications •  Stories lead to reaction, discussion, talking, common sharing, agreement, disagreement, innovation etc. © Frantic 2010 5

SOCIAL MEDIA ~ GLOBAL CONVERSATION •  Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many) •  It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” © Frantic 2010 6

HUMANS: SOCIAL ANIMALS BY LEGACY •  Regardless how FUTURELAB darwinist we want to be, our DNAs and socio-cultural legacy guides us to continue good-old-proven models and habits •  How will the digital conversation change/ enable/boost our old 4000 years of media-revolution habits to change – cannot undo 2,000,000 of flourish – suffer? programming © Frantic 2010 7

VIDEO IN THE DIGITAL ERA Internet usage on PC will drop from 95% today to 50% in 5 years time as people switch to other methods Forrester Research (2010) estimates that video consumption will become the most common usage of the internet among European in 2014! Forrester claims that social video usage leads the shift but traditional content will have a major role. © Frantic 2010

HOW MANY OF US REALLY CONTRIBUTE ONLINE? CREATORS CRITICS COLLECTORS JOINERS SPECTATORS INACTIVES © Frantic 2010 9

IS THIS JUST THE BEGINNING? •  Generation Y= digital natives are just about the enter work force in full power •  Social media savvies •  Digital generation •  Life-work-motivation models challenged? •  How will they change how we work, consume, live, behave, plan etc? •  The internet is only 15 years old global phenomen – we know very little yet!!! © Frantic 2010 10

ECONOMIC UTOPIA? •  How idealistic we want to be, quality video & narrative creation and transmission costs money, simple as that! •  The model where content owner / gatekeeper takes the major share (& risk) is challenged •  Yet – what is the model to finance all of this wonderland? •  Ads? Sponsoring? •  Subscriptions? •  Donations? •  Taxpayer money? •  Something else? •  Associtiations? © Frantic 2010 11

OUR SPEAKERS FOR THE MORNING SESSION Christian Korash Taina Fonnesbech, Sandjen, Rajanti, Panel The Quantum Chew TV Aalto discussion Room Network University © Frantic 2010 12

CHRISTIAN FONNESBECK • Christian Fonnesbech is a new kind of director. In over 30 different online projects, he has explored the Internet’s potential as a storytelling medium. Through various combinations of dramatic fiction and games, social networks, search, e-mails, mobile phones, webisodes, websites, teaching materials and more, • Christian has gained unique insights into how to engage online audiences emotionally and interactively. He has worked with many different audiences, purposes and media formats. • The Climate Mystery (2009) was a global breakthrough, developed in collaboration with partners such as Microsoft and Discovery Channel. • Christian is Creative Director at the newly started The Quantum Room (TQR), a Copenhagen-based digital content studio, which has just become the first team in Denmark to receive Film financing for online fiction. • Christian is a master of Film and Media Science. He has worked as a consultant for the Danish EU chairmanship, for a variety of film and TV companies, as well as for the MEDIA and IST programmes. © Frantic 2010 13

KORASH SANDIJEH, CHEW TV • Korash has been working in digital media innovation since 2003, a founder of previous Europrix 2004 Top Talent winners HMC Interactive and now working with The Chew TV Network and The Real Ideas Organisation, • Using his experience in developing agile creative companies to build up a leading convergent online broadcast platform to showcase young talent globally. He has a passion for talent incubation and uses his experience to cultivate new companies, bringing together multidisciplinary teams to develop new and innovative digital services. • Korash has spent the past year researching Social Enterprise and is currently writing a book on how to assemble innovative companies, that operate socially responsible commercial practices, whilst remaining both ethical and profitable. • Korash is Governor at The Plymouth College of Art, sits on the board of The South West Design Forum and is Chairman of Designed in Devon, all helping to raise the digital creative industries of Southwest England. He is visiting lecturer at The University of Lincoln, University of Plymouth, Newport School of Art, Media and Design and also The Plymouth College of Art, focusing his subject matter on commercialisation of social, experiential and interactive software, uncovering how to develop new business models from innovative technologies. © Frantic 2010 14

TAINA RAJANTI •  Taina Rajanti is head of research at Department of Art and Media Pori, Aalto University. Her main interests are hybrid urban space and global communities. •  She combines theoretical approach and discussion to experimental artistic projects. •  She has taught in several Finnish Universities, been a visiting researcher in Genova and Rome, loves Shakespeare's plays and Japanese mangas, good cooking and winterswimming. © Frantic 2010 15

PANEL DISCUSSION Christian Korash Taina Fonnesbech, Sandjen, Rajanti, Panel The Quantum Chew TV Aalto discussion Room Network University © Frantic 2010 16

Social Moving Picture - IN

by Tommi Pelkonen on Oct 08, 2010

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