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Social Media Evolution - Revolution - So What?
 

Social Media Evolution - Revolution - So What?

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Presentation held at Haaga Helia April 2010.

Presentation held at Haaga Helia April 2010.
Kudos to Tomi Tontti & Markus Varha.

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    Social Media Evolution - Revolution - So What? Social Media Evolution - Revolution - So What? Presentation Transcript

    • Social Media: Revolution, evolution... ...and so what? Tommi Pelkonen Strategist @ Frantic April 29, 2010 perjantaina 8. lokakuuta 2010
    • Frantic - leading Finnish digital agency perjantaina 8. lokakuuta 2010
    • Frantic - leading Finnish digital agency perjantaina 8. lokakuuta 2010
    • Tommi Pelkonen - Digital Strategist @ Frantic • Born 1971, married, daughter • M.Sc. (Econ.): 1999, Helsinki School of Economics, HSE, International Business, Finance & Accounting, Information Technology • 2008-2010: Business Consultant at Finpro Budapest in ICT/software business • 2005-2008: Strategist at Satama Amsterdam • 1999-2005: Business Consultant at Satama Helsinki • 1996-1999: Research at the HSE Electronic Commerce Institute, focus: digital media service companies • Lecturer and author of several publications & articles in the fields digital media, internationalisation of SMEs and service business perjantaina 8. lokakuuta 2010
    • perjantaina 8. lokakuuta 2010
    • perjantaina 8. lokakuuta 2010
    • Today we’ll be talking about… • RATIONALE: What is social media? Why social media matters? • US AND OUR BEHAVIOUR: What kind of consumer trends is deriving from social media? • BUSINESS: How should companies react? What are the threats and possibilities of social media for companies? • LEARNINGS: How to succeed in social media? perjantaina 8. lokakuuta 2010
    • 1 2 3 4 WHAT IS SOCIAL MEDIA? Photo by transCam: http://www.flickr.com/photos/transkamp/54371294/ perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 According to Wikipedia (2009)… perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 According to Wikipedia (2009)… • ” Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many)...” perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 According to Wikipedia (2009)… • ” Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many)...” • … ” It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 According to Wikipedia (2009)… • ” Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many)...” • … ” It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Note, that companies shouldn’t see social media as just dialogues between customers, but as dialogues between the brand and persons. perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 Social media is global conversation that takes place online perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 In practice we’re talking about… • Social networking sites (Facebook, LinkedIn, Ning, Bebo…) • Blogs (WordPress, Blogger, TypePad, LiveJournal, Vuodatus…) • Microblogging (Twitter, Tumblr, Brightkite, Qaiku, Facebook statuses…) • Social bookmarking (Delicious, Digg…) • Media sharing & streaming (Flickr, YouTube, Vimeo, Qik, Livestream…) • Wikis, Review sites, Virtual worlds, online gaming, Podcasts, Event sites etc. etc. • Co-creation and crowdsourcing • + a endless amount of mashups & other stuff perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 Instead of old model… … where the brand is broadcasting to the consumers… THE BRAND SHOUT / BROADCAST CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 … the social media is like this… 1. Shift from one dimensional passive consumers into multidimensional active persons. PERSON MEMBER USER PRODUCER CUSTOMER CONSUMER of community perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 … and like this. 1. Shift from one dimensional passive consumers into multidimensional active persons. 2. Shift from broadcast media monologues into social media dialogues PERSON LISTEN & PERSON PERSON DISCUSS THE PERSON BRAND PERSON PERSON PERSON PER PERSON perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 Social media has five main layers and eras in it - there is history, too! perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 Major hype emerged around social media from 2007 onwards perjantaina 8. lokakuuta 2010
    • What is social media? 1 2 3 4 Hype around ”Anything 2.0” is calming down and we are about to see real business usage of it soon Source: Gartner, 2009 perjantaina 8. lokakuuta 2010
    • Some real numbers and forecasts about social media and busines impact of it perjantaina 8. lokakuuta 2010
    • Some real numbers and forecasts about social media and busines impact of it perjantaina 8. lokakuuta 2010
    • Some real numbers and forecasts about social media and busines impact of it perjantaina 8. lokakuuta 2010
    • Some real numbers and forecasts about social media and busines impact of it perjantaina 8. lokakuuta 2010
    • Some real numbers and forecasts about social media and busines impact of it perjantaina 8. lokakuuta 2010
    • Some real numbers and forecasts about social media and busines impact of it perjantaina 8. lokakuuta 2010
    • Some real numbers and forecasts about social media and busines impact of it perjantaina 8. lokakuuta 2010
    • Today we’ll be talking about… • RATIONALE: What is social media? Why social media matters? • US AND OUR BEHAVIOUR: What kind of consumer trends is deriving from social media? • BUSINESS: How should companies react? What are the threats and possibilities of social media for companies? • LEARNINGS: How to succeed in social media? perjantaina 8. lokakuuta 2010
    • 1 2 3 4 WHY SOCIAL MEDIA MATTERS? Photo by by birgerking: http://www.flickr.com/photos/birgerking/3145391821/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 13 hours of video material updated to YouTube every minute Photo by by Auntie P: http://www.flickr.com/photos/auntiep/3708440426/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 13 000 000 articles available on Wikipedia Photo by quartermane: http://www.flickr.com/photos/mikeeperez/2453225588/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 3 600 000 000 photos archived on Flickr (June 2009) Photo by m!les: http://www.flickr.com/photos/awayken/90943453/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 20 000 000 tweets per day on Twitter (Sep 2009) Photo by carrotcreative: http://www.flickr.com/photos/carrotcreative/2511539541/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 120 000 000 users each day visiting Facebook (Summer 2009) Photo by Amit Gupta: http://www.flickr.com/photos/superamit/1174257667/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 1 000 000 000 pieces of content shared each week on Facebook Photo by smileham: http://www.flickr.com/photos/smileham/3387867021/ perjantaina 8. lokakuuta 2010
    • 9 hours of media consumption / day 22% used to social media (2009) perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 13 hours of video material updated to YouTube every minute 13 000 000 articles available on Wikipedia 3 600 000 000 photos archived on Flickr (June 2009) 20 000 000 tweets per day on Twitter (Sep 2009) 120 000 000 users each day visiting Facebook (Summer 2009) 65 000 000 users accessing Facebook through their mobile devices 1 000 000 000 pieces of content shared each week on Facebook perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 BUT ALL THE 13 hours of video material updated to YouTube every minute 13 000 000 articles available on Wikipedia NUMBERS ARE 3 600 000 000 photos archived on Flickr (June 2009) 20 000 000 tweets per day on Twitter (Sep 2009) IRRELEVANT. 120 000 000 users each day visiting Facebook (Summer 2009) 65 000 000 users accessing Facebook through their mobile devices 1 000 000 000 pieces of content shared each week on Facebook FORGET THEM. perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 13 hours of video material updated to YouTube every minute 13 000 000 articles available on Wikipedia INSTEAD, photos archived on Flickr (June 2009) OF 3 600 000 000 WE SHOULD THINK THE MEANING 20 000 000 tweets per day on Twitter (Sep 2009) 120 000 000 users each day visiting Facebook (Summer 2009) OF THIS ALL 65 000 000 users accessing Facebook through their mobile devices 1 000 000 000 pieces of content shared each week on Facebook perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Networked way becomes natural way • As social media becomes customary way of communicating and participating, it will inevitably reshape the way we see the world. PERSON PERSON PERSON THE PERSON BRAND PERSON PERSON PERSON PER PERSON perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 From fragmented audiences to fragmented communities PERSON MEMBER USER PRODUCER CUSTOMER CONSUMER of commun perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 From fragmented audiences to fragmented communities • People will consider themselves as part of communities, rather than part of audiences. PERSON MEMBER USER PRODUCER CUSTOMER CONSUMER of commun perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 From fragmented audiences to fragmented communities • People will consider themselves as part of communities, rather than part of audiences. • People don’t want to be treated like audiences anymore PERSON • Passive media consumption will exist (it may be popular even), but people want to make the choice of their activity level themselves MEMBER USER PRODUCER CUSTOMER CONSUMER of commun perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 From fragmented audiences to fragmented communities • People will consider themselves as part of communities, rather than part of audiences. • People don’t want to be treated like audiences anymore PERSON • Passive media consumption will exist (it may be popular even), but people want to make the choice of their activity level themselves • What are communities organized around? USER PRODUCER CUSTOMER CONSUMER MEMBER of commun I. Shared values II. Shared interests III. Shared beliefs perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 The experience triangle Fitting the user needs (utility) In the past Pleasurable experience Easy to use (satisfaction) (usability) Even this should tell us that we need to focus on making things right perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 The experience triangle Fitting the user needs (utility) ! In I tell to 4 persons the past Pleasurable experience Easy to use (satisfaction) (usability) Even this should tell us that we need to focus on making things right perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 The experience triangle Fitting the user needs (utility) ! " In I tell to 18 persons I tell to 4 persons the past Pleasurable experience Easy to use (satisfaction) (usability) Even this should tell us that we need to focus on making things right perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 The experience triangle Fitting the user needs (utility) Today Pleasurable experience Easy to use (satisfaction) (usability) BUT: perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 The experience triangle Fitting the user needs (utility) ! I tell to 6 persons Today Pleasurable experience Easy to use (satisfaction) (usability) BUT: perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 The experience triangle Fitting the user needs (utility) ! " I tell to 6 persons Today I tell to 40 persons and broacast it to all my connections Pleasurable experience Easy to use (satisfaction) (usability) BUT: perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Losing of control • Example: • Domino's Pizza is an american international fast food pizza delivery corporation. There are currently about 8,500 corporate and franchised stores in all 50 states and 55 countries. – Wikipedia Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Losing of control • Example: • Domino's Pizza is an american international fast food pizza delivery corporation. There are currently about 8,500 corporate and franchised stores in all 50 states and 55 countries. – Wikipedia 2 of Domino’s Pizza employees got bored and filmed a nasty prank at restaurant’s kitchen. They uploaded the video to YouTube. In a matter of days, thanks viral social media, the clip had been viewed more than a million times. References to it were in five of the 12 results on the first page of Google search for “Dominos”. Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Losing of control • Example: • Domino's Pizza is an american international fast food pizza delivery corporation. There are currently about 8,500 corporate and franchised stores in all 50 states and 55 countries. – Wikipedia 2 of Domino’s Pizza employees got bored and filmed a nasty prank at restaurant’s kitchen. They uploaded the video to YouTube. In a matter of days, thanks viral social media, the clip had been viewed more than a million times. References to it were in five of the 12 results on the first page of Google search for “Dominos”. Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Losing of control Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Losing of control • Losing control don’t mean you couldn’t affect it at all. Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Losing of control • Losing control don’t mean you couldn’t affect it at all. • It’s better to be in Social Media before you have crisis Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Losing of control • Losing control don’t mean you couldn’t affect it at all. • It’s better to be in Social Media before you have crisis Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Losing of control Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Losing of control • Companies have already lost control over their brands and communications around them – or at least they will! • You’re on mercy of your customers, so take good care of them. Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Losing of control • Companies have already lost control over their brands and communications around them – or at least they will! • You’re on mercy of your customers, so take good care of them. Photo by Just kronis!: http://www.flickr.com/photos/kronis/3465297614/ perjantaina 8. lokakuuta 2010
    • Key people are outside looking in perjantaina 8. lokakuuta 2010
    • Key people are outside looking in • Customers are company’s best (or worst) spokesmen perjantaina 8. lokakuuta 2010
    • Key people are outside looking in • Customers are company’s best (or worst) spokesmen • Shift from management to ”fanagement” perjantaina 8. lokakuuta 2010
    • Key people are outside looking in • Customers are company’s best (or worst) spokesmen • Shift from management to ”fanagement” • All efforts should be addressed to empowering clients instead of brand controlling perjantaina 8. lokakuuta 2010
    • Key people are outside looking in • Customers are company’s best (or worst) spokesmen • Shift from management to ”fanagement” • All efforts should be addressed to empowering clients instead of brand controlling • Make people your marketers and co-producers perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Empower people – they’ll return the favor perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Empower people – they’ll return the favor • Ask not how you can make benefit for your company – ask how you can make benefit for your customers perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Empower people – they’ll return the favor • Ask not how you can make benefit for your company – ask how you can make benefit for your customers • Future of marketing will be about doing things with and for people = COLLABORATIVE perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Empower people – they’ll return the favor • Ask not how you can make benefit for your company – ask how you can make benefit for your customers • Future of marketing will be about doing things with and for people = COLLABORATIVE • Facilitation will lead to engagement perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Empower people – they’ll return the favor • Ask not how you can make benefit for your company – ask how you can make benefit for your customers • Future of marketing will be about doing things with and for people = COLLABORATIVE • Facilitation will lead to engagement perjantaina 8. lokakuuta 2010
    • Why social media matters? 1 2 3 4 Empower people – they’ll return the favor • Ask not how you can make benefit for your company – ask how you can make benefit for your customers • Future of marketing will be about doing things with and for people = COLLABORATIVE • Facilitation will lead to engagement ” The best way to get people to do stuff with you, is to first join them in what they are doing!” – Paul Isakson perjantaina 8. lokakuuta 2010
    • Today we’ll be talking about… • RATIONALE: What is social media? Why social media matters? • US AND OUR BEHAVIOUR: What kind of consumer trends is deriving from social media? • BUSINESS: How should companies react? What are the threats and possibilities of social media for companies? • LEARNINGS: How to succeed in social media? perjantaina 8. lokakuuta 2010
    • 1 2 3 4 WHAT TO DO? Photo by djking: http://www.flickr.com/photos/djking/3244795479/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 The brand and marketeer is challenged with overload of media to use & master Rossiter, J. R., & Danaher, P. J. (1998). Advanced media planning. Boston: Kluwer Academic. KEY TO SUCCEESS: FOCUS! perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 The brand and marketeer is challenged with overload of media to use & master Rossiter, J. R., & Danaher, P. J. (1998). Advanced media planning. Boston: Kluwer Academic. KEY TO SUCCEESS: FOCUS! perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 Marketeer will need to focus to create a solid strategic and operational approach New approaches needed for planning marketing and customer operations perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 EXAMPLE: At Frantic we use our own ”REAN”-framework to plan activities conversion point RETENTION MARKETING conversion point BRAND /CONSUMER/ CUSTOMER conversion point SERVICE SALES conversion point We design services to boost the flow between the phases and measure the impact perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 Serious considerations for companies perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 ASK: ”HOW CAN I HELP YOU?” Photo by Jeff Sandquist: http://www.flickr.com/photos/jeffsand/1133352230/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 ASK: ”HOW CAN I HELP YOU?” • Less brand making • More facilitating • More inviting people Photo by Jeff Sandquist: http://www.flickr.com/photos/jeffsand/1133352230/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 … AND JUST HOPE! Photo by Isaac Leedom: http://www.flickr.com/photos/risus_in_silva/1424133440/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 … AND JUST HOPE! • CONTROL IS LOST, so you just have to co- operate with consumers and HOPE that they’ll reward you Photo by Isaac Leedom: http://www.flickr.com/photos/risus_in_silva/1424133440/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 … AND JUST HOPE! • CONTROL IS LOST, so you just have to co- operate with consumers and HOPE that they’ll reward you • Move from tactical marketing to strategic marketing Photo by Isaac Leedom: http://www.flickr.com/photos/risus_in_silva/1424133440/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 … AND JUST HOPE! • CONTROL IS LOST, so you just have to co- operate with consumers and HOPE that they’ll reward you • Move from tactical marketing to strategic marketing • Best marketing is BENEFICIAL to customers Photo by Isaac Leedom: http://www.flickr.com/photos/risus_in_silva/1424133440/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 … AND JUST HOPE! • CONTROL IS LOST, so you just have to co- operate with consumers and HOPE that they’ll reward you • Move from tactical marketing to strategic marketing • Best marketing is BENEFICIAL to customers • Brands that aren’t beneficial, will not be followed Photo by Isaac Leedom: http://www.flickr.com/photos/risus_in_silva/1424133440/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 CROWDSOURCE! Photo by Jacob Bøtter: http://www.flickr.com/photos/jakecaptive/49915119/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 CROWDSOURCE! • Empower your customers by making them a part of your product development process • Better products • Engaged customers who’ll become your spokesmen • Make it simple enough though Photo by Jacob Bøtter: http://www.flickr.com/photos/jakecaptive/49915119/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 SOCIALIZE CUSTOMER SERVICE! Photo by lamont_cranston: http://www.flickr.com/photos/theshadowknows/2995004692/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 SOCIALIZE CUSTOMER SERVICE! • Bring your customer service into social media • Track customers in problems and offer help • Create a forum where customers can help each others • DON’T leave them all by themselves though! Photo by lamont_cranston: http://www.flickr.com/photos/theshadowknows/2995004692/ perjantaina 8. lokakuuta 2010
    • What to do? 1 2 3 4 Expand beyond the PC - reach your people where they are always on - mobile terminals! perjantaina 8. lokakuuta 2010
    • Today we’ll be talking about… • RATIONALE: What is social media? Why social media matters? • US AND OUR BEHAVIOUR: What kind of consumer trends is deriving from social media? • BUSINESS: How should companies react? What are the threats and possibilities of social media for companies? • LEARNINGS: How to succeed in social media? perjantaina 8. lokakuuta 2010
    • 1 2 3 4 HOW TO BOWL A STRIKE? Photo by djking: http://www.flickr.com/photos/djking/3244795479/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 1. Create a strategy • Set goals • Choose the right tools and venues • Assign enough resources Photo by willposh: http://www.flickr.com/photos/willposh/459447453/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 2. Concentrate on dialogs (rather than campaigns) • Listen - for real • Answer - to a real person • Forget business jargon, don’t talk down Photo by Akuppa: http://www.flickr.com/photos/90664717@N00/28225950/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 3. Be authentic, have a face People are more loyal and more merciful to other people than they are to faceless organizations. Photo by amanky: http://www.flickr.com/photos/amanky/21541029/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 4. Commit It’s a marriage, not a one night stand! Photo by Oh mon héros [Aka Suleiman Poher]: http://www.flickr.com/photos/86778817@N00/94049570/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 5. Measure … and re-evaluate your strategy Photo by redjar: http://www.flickr.com/photos/redjar/136165399/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 + BE PREPARED FOR THE UNEXPECTED Social web is powered by people. Other people. People that are messy, clever, funny and rude. Clueless people and genious people. Hence, be ready for unpredictable scenarios. Photo by jcoterhals: http://www.flickr.com/photos/oter/2767051035/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 How to succeed in a social relationship... Left the Box blog by Samir Balwani: http://leftthebox.com/marketing/9-ways-social-media-is-just-like-sex/ perjantaina 8. lokakuuta 2010
    • How to do it in Social Media? 1 2 3 4 How to succeed in a social relationship... • Treat your partner well, and they’ll return the favor • Passion required - it’s not good if you’re not into it • If it’s exceptionally good (or bad), you just have to tell someone about it later. • Don’t imply for home run unless you’re up to it • Nervous first time isn’t usually that great – but it gets better after you get some experience • Always be honest, never cheat • Communication usually required to reach results • You can’t really fake it (or can you?) Left the Box blog by Samir Balwani: http://leftthebox.com/marketing/9-ways-social-media-is-just-like-sex/ perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) Are you Interested in this? perjantaina 8. lokakuuta 2010
    • The Design Challenge - making experiences to happen Fitting the user needs (utility) Pleasurable experience Easy to use (satisfaction) (usability) Are you Interested in this? perjantaina 8. lokakuuta 2010
    • For more information: Tommi Pelkonen tommi.pelkonen@frantic.com +358-40-50 50 821 perjantaina 8. lokakuuta 2010