Digital Media Trends & Some Career Hints 2013

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Presentation at TAMK in Tampere in February 4, 2013

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Digital Media Trends & Some Career Hints 2013

  1. 1. INSIGHT: SELECTED DIGITAL MEDIATRENDS AND CAREER HINTS Tommi Pelkonen Strategist FRANTIC February 4, 2012
  2. 2. TOMMI IN BRIEF2010$>:Strategy(Director(atFran-c2008$2010:BusinessConsultantatFinproBudapestinICT/so<warebusiness2005$2008:StrategistatSatamaAmsterdam(1999$2005:BusinessConsultantatSatamaHelsinki(1996$1999:ResearchattheHSEElectronicCommerceIns-tute,focus:digitalmediaservicecompaniesBorn1971,married,daughterM.Sc.(Econ.):1999,Helsinki(School(of(Economics,HSE,Interna-onalBusiness,Finance&Accoun-ng,Informa-onTechnologyLecturerandauthorofseveralpublica-ons&ar-clesinthefieldsdigitalmedia,interna-onalisa-onofSMEsandservicebusiness Mo#o:%%Industrialfocus:Media,Telecoms,Financialsector, “The%most%robust%knowledge%B2BCommerce,Industrialmanafacturing is%created%in%interac9ons,%via%Consul-ngfocus:Strategy,Procesess&Innova-on,Digital posi9ve%conflicts”%opportuni-es,Businessmodelling
  3. 3. TOMMI IN LINKEDIN
  4. 4. ONLINE CUSTOMER SERVICE DESIGN AND PRODUCTION (INCLUDINGADMINISTRATION USER INTERFACES) FOR HELSINGIN SANOMAT, THE LARGEST DAILY NEWSPAPER IN SCANDINAVIA. ASIAKASPALVELU.HS.FI© Frantic 2013
  5. 5. ONLINE SERVICE DESIGN (INCLUDING PRIVATE AND CORPORATE HEALTHEXTRANET) FOR TERVEYSTALO, LEADING PRIVATE HEALTH SERVICES PROVIDER IN FINLAND. WWW.TERVEYSTALO.COM 5
  6. 6. EXPERIENCE OF SUCCESSFULIMPLEMENTATION OF GLOBAL SITES GLOBAL REDESIGN FOR LEADING ONLINE SECURITY COMPANY F-SECURE. WWW.F-SECURE.COM
  7. 7. EXPERIENCE OF SUCCESSFULIMPLEMENTATION OF GLOBAL SITES FRANTIC IS THE DIGITAL LEAD AGENCY FOR VALTRA, A LEADING TRACTOR MANIFACTURER - WWW.VALTRA.COM
  8. 8. EXPERIENCE OF SUCCESSFULIMPLEMENTATION OF GLOBAL SITESDIGITAL SERVICE DESIGN AND DEVELOPMENT FOR ALL 32 FINNAIR GLOBAL SITES. WWW.FINNAIR.COM
  9. 9. MUURAME.COM –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME WWF.FI –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME & TEKNINEN TUOTANTO & TEKNINEN TUOTANTO
  10. 10. INDIEDAYS – UUSITTU, RESPONSIIVINEN JA SITOUTTAVA VERKKOSIVUSTO
  11. 11. RADIONOVA.FI – KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME & TEKNINEN TOTEUTUS
  12. 12. DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/UUTISET RENEWAL.
  13. 13. DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/URHEILU RENEWAL.
  14. 14. REDESIGN AND FRONT-END DEVELOPMENT FOR THEMTV3 ENTERTAINMENT & TELEVISION PROGRAMMING UNIT WWW.MTV3.FI/VIIHDE
  15. 15. RESPONSIVE DESIGN•  A very hot topic in today’s web is responsive design•  Through responsive design, as the layout adapts to different screen resolutions (desktop, tablet and mobile), there is no need for a separate mobile site
  16. 16. Toolonlahdetalot.fi Campbells.fiKokoomus.fi RESPONSIVE DESIGN AND PRODUCTION REFERENCES. Frantic.com
  17. 17. WHAT IS FRANTIC ALL ABOUT?RESPECTFULINNOVATIVECOLLABORATIVEPLAYFULADAPTIVE DIGITAL. MADE FOR YOU.
  18. 18. INSIGHT: SELECTED DIGITAL MEDIA TRENDSAND CAREER HINTS•  TO START WITH: Insight into digital media and internet in Finland•  CONTEXT: Brand called you that you build•  CASE: What can one find of a person online?•  INDUSTRY & PROFESSION: What is like to work in the agency world?•  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools•  SUMMARY: Conclusions and recommendations
  19. 19. BACKGROUND: THE DIGITAL REVOLUTION HAS REALISED, BUT IT STILL CONTINUES PERMANENT •  The Internet has changed consumer and industrial buyer behavior CHANGE permanently. •  All business operations are influenced by the online channels and e- TOTAL IMPACT business. EMPOWERED •  Customers and consumers have more power than ever in economic CUSTOMERS history •  Digital channel functions as transformation agent within CHANGE DRIVER organisations. Competences to run digital channel-drive business increase gradually. STILL HUGE •  Change process takes time – many business processes are not yet digitised nor utilise the online channel to the its potential. Solid POTENTIAL success metrics are emerging. FRAGMENTATION •  Innovation and society fragmentation continues – globally.© Frantic 2012 eBusiness = Business!
  20. 20. WORLD-WIDE-WEB IN 60 SECONDS
  21. 21. THE WEB OF TODAY IS: SOCIAL MOBILE CONTEXTUAL CONTENT-ORIENTED and all about DELIVERING EXPERIENCES AND BETTER BUSINESS© Frantic 2012
  22. 22. Image courtesy of Brad Frost - http://bradfrostweb.com/
  23. 23. Image courtesy of Brad Frost - http://bradfrostweb.com/
  24. 24. AND THE WAR OF ECOSYSTEMS IS ON PC smartphone tablet smart TV Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows, Office Windows Phone Windows 8 Xbox Bubbling under:
  25. 25. BUT: IN SOCIAL MEDIA CONTENT IS THE KING
  26. 26. CONTENT IS THEFOUNDATION CONTACTS CONTEXT CONTENT
  27. 27. THE SOCIAL MEDIA UNIVERSE IS EXPANDING 800 MM+ monthly active users 15MM+ users 800MM+ monthly users visit site 15MM+ users 232MM+ monthly active users 6MM+ users 230MM+ users 2MM+ users 135MM+ users 2MM+ users 115MM+ subscribers 2MM+ users 62MM+ users 1.5MM+ users 51MM+ users 500K+ users 20MM+ blogs 100K+ users More people on more social networks than ever beforeSource:OfficialandEs-matedsta-s-cs.Facebook,YouTube,Zynga,Twi^er,LinkedIn,Groupon,Flickr,Tumblr,Instagram,Foursquare,Pinterest,scvngr,Path,Google+SlashGear,TechCrunch/Comscore,FastCompany,Oink:TechCrunch,GetGlue,Foodspobng:SorayaDarabi’sLinkedIn
  28. 28. OUR SHOPPING BEHAVIOUR HAS BECOME A COMPLEX ONE Think of the poor marketing planner – life is no longer easy!Source:TheOPENBrand:DigitalTrendsfor2011byResourceInterac-ve
  29. 29. FINNS ARE ONLINE 87% of all Finns are online EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55% Finnish Internet users spend on average 13.2hrs online per week EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1 June, 2012
  30. 30. FINNS ARE MORE ONLINE THANWATCH TELEVISION Hours per week used EU: 16.8 TV 12.5hrs WE:16.0, NE:14.0, SE:16.7, CEE:17.7 EU: 14.8 Online 13.2hrs WE:14.0, NE:14.8, SE:13.8, CEE:16.1 EU: 12.7 Radio 13.3hrs WE:13.4, NE:13.5, SE:10.6, CEE:12.9 EU: 4.6 Newspapers 4.6hrs WE:4.8, NE:4.9, SE: 4.2, CEE:4.6 EU: 4.0 Magazines 3.4hrs WE:4.0, NE:3.6, SE: 3.5, CEE:4.2 June, 2012
  31. 31. TOP SITES IN FINLAND More and more ”online only” brands on the top list! 31
  32. 32. TOP FINNISH SITES(WITH INTERNATIONAL CONTEXT)Google is regaining its position – it lost it to FB for while, but now back! 32
  33. 33. FACEBOOK IN FINLAND 33
  34. 34. INCREASING CHOICE OF INTERNET ACCESS Accessing the internet via the computer is the most popular method – Used by 3.9 million Finns (87% - EU:64%) However 39% of all Internet users in Finland (EU:37%) go online via more than one deviceMobility is bound to grow and bypass by far the traditional wired usage June, 2012
  35. 35. THE ALTERNATIVE WAYS OF GOING ONLINE 1.3m Finns go online using a mobile →  29% of Finns (EU:21%) →  Spend on average 5.3 hours per week (EU:9.4hrs) →  85% use their mobile to go online during the day 0.19m Finns go online using a games console →  4%(of(all(Finns((EU:6%)( →  7% of Finns (EU:8%) 0.3m Finns go online →  Spend on average 5.7 hours per week (EU:9.3hrs) using a tablet →  84% use their tablet to go online in the evening 2013: Winds of radical change arrive! June, 2012
  36. 36. FINNSDOBUYONLINE–TOGROWINGEXTENT! €2,350(million spent(online(in(Finland( ( across(a(6(month(period( EU:€187,990m 11(( is(the(average(number(of( purchases(made(per( €684 ( is(the(average(amount(spent( person(in(Finland(across( per(person(in(Finland(across(a(6( a(6(month(period( EU:13 month(period( EU:€544 %sAmongInternetusers/P6Mpurchasers Total volume estimates (incl. foreign trade ~15-20 mrd€ in 2013! June, 2012
  37. 37. BUT - FINNS ARE CAUTIOUS ONLINEBUYERS eCommere = Commerce and will keep on growing!
  38. 38. THE INTERNET IS AN ENTERTAINER AND ENABLER 76% of Finns are online during the traditional primetime TV evening slot (EU: 52%)More and more we multitask while watching TV (11% at the moment) June, 2012
  39. 39. MOREOVER, WE ARE IN THE MIDDLE VIDEO CONTENT REVOLUTION – CHANGING TV ADVERTISING!From five from now, we may think it being very akward of having fixed dates with a pre-programmed broadcaster. If so, advertisers will follow…
  40. 40. SOME WEB DESIGN TRENDS 2013MOBILE FIRST & RESPONSIVENESSService design for various contextual components (time, place, user,location)TYPOGRAPGY & VISUALISATION FREEDOM:Web-safe fonts & icons, data visualisation, usage of video as decorationSTRAM-LIKE SITESReal-time-feeling, Latest on the top, mash-up:ing all services into one viewLAYERS & GRIDSMatrix-like site with parallax, horisontal & vertical transitionsOPEN DATA AND REAL TIME LINKAGES TO OPEN MATERIALSFunctional & cloud-based linking to other web services & databases
  41. 41. LET’S SEE THIS IN A BROWSER
  42. 42. INSIGHT: SELECTED DIGITAL MEDIA TRENDSAND CAREER HINTS•  TO START WITH: Insight into digital media and internet in Finland•  CONTEXT: Brand called you that you build•  CASE: What can one find of a person online?•  INDUSTRY & PROFESSION: What is like to work in the agency world?•  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools•  SUMMARY: Conclusions and recommendations
  43. 43. COMMON THING IN (RECRUITING):WE TEND TO HIRE PEOPLE WE TRUSTTRUST IS ESTABLISHED BY THEPERSON’S TRACK RECORD,REFERENCES AND PERSONALEXPERIENCESTHUS – GETTING A JOB IS ALL ABOUTTRUST ESTABLISMENT VIA NETWORKS!
  44. 44. THE “INTEREST GRAPH” IS SHIFTING ATTENTION AWAY FROM CLASSIC “FRIENDS” Key(quesOon(here:(If(looking(for(a(job,(what(network(helps(you(the(mosOn(this?((Source:AssetMapBlog,“Whytheinterestgraphwillreshapesocialnetworks”
  45. 45. ME & MY FRIENDS Once(again(the(recruiOng(angle(to(this:(What(can(help(you(to(get(hired(?(( BUT:(If(someone(helps(you(in(this,(why(does(the(person(do(so?(
  46. 46. WE HAVE BECOME PERSONAL BRANDOR OUR PAST ACTIONS We are better equipped for personal branding than ever –but do we know how to make it work?
  47. 47. ME & MY ACTIVITY PATTERNS•  What kind of user am I?•  What do I do with my friends?•  What role does online play to me?•  What do I use it for?•  What have I done in the past, how will I use these medium in the future?•  What is my sharing process & method, if any?•  How do I get involved with other people’s contributions? Good starting point: Analyse yourself and your patterns
  48. 48. CHANGING ROLE OF “ME” •  How much do we allow allow of these to overlap? Private •  How do we prevent/allow PRIVATE overlaps to happen? -me •  How does this evolve over time /over our lives / over our careers? •  Will there no longer be theMe and difference between these? Family - my me peers WorkingPUBLIC -me What is the image and track record you leave online?
  49. 49. REMEMBER – BEHAVIOURAL DIFFERENCE MATTER FInns & their online behavioural profiles (Source: YLE, 11/2011) Satisfied Activists 13 % Majority)45>) 16 % Majority)<44) years)of)age) years)of)age) Functionality- Tecnology- driven oriented 21 % DIGITALBARRIER 15 %“The)net)is)for) “The)net)is)for)measurable) Socially- expressing)myself)benefits”) Information- and)living”) oriented driven 19 % 16 % If looking for a job, find out to whom are you talking to and how do they perceive your online presence & activity?
  50. 50. INSIGHT: SELECTED DIGITAL MEDIA TRENDSAND CAREER HINTS•  TO START WITH: Insight into digital media and internet in Finland•  CONTEXT: Brand called you that you build•  CASE: What can one find of a person online?•  INDUSTRY & PROFESSION: What is like to work in the agency world?•  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools•  SUMMARY: Conclusions and recommendations
  51. 51. GOOGLE YOURSELFThough not allowed in Finland for HR – do you think this does not have an perceptional impact for job seeking?
  52. 52. YOU CAN EVEN USE PROFESSIONALS TOGOOGLE FOR YOURSELF I would also like to know what the heck are they looking for? !
  53. 53. SURPRISES MAY OCCUR My traces remain for good – and there is very little I can do about it…
  54. 54. EVEN FROM THE DARK PAST ! Hmm, I was lucky there was no Facebook when I studied !
  55. 55. IMAGE SEARCHYep, and who are the other Tommi’s out there? And I wonder what does the hockey player think when he sees this imagery? – Tommi – let’s talk one day, shall we? !
  56. 56. SLIDEWARE TO SHOW YOU ARE A PROOne of the key places to show what you know – at least in business consulting…
  57. 57. PERSONAL PRESENCE – BUT HOW PUBLIC?And then there were the privacy setting changes… do you still keep up what can be seen and by whom and do you actually care?
  58. 58. LEADING TO A STALKERS PARADISE… Really spooky – isn’t it?
  59. 59. SHARING MY MOVES & LOCATIONNext time some ”stranger” talks to you, you might consider questioning the persons motives and knowledge about you?
  60. 60. SHARING MY PASSIONS WITH THEWORLD You can really stalk and enter into profile data
  61. 61. MAPPING OUR SOURCES ANDPUBLISHING THEM Even digg out how the person forms opinions..
  62. 62. AND THEN AIMING TO HARMONISE ALL OF THIS INTO A “LIVING CV”But our best way to control this, it to create own assets and environments we have a solid role to play in.
  63. 63. HINT: VISUALISE YOUR NETWORK We can even use the networks to illustrate where we come from…
  64. 64. TOMMI’S SOCIAL SCORE: 53 It can also turn to be fun – gamification of your own brand…
  65. 65. SEE ALSO THE AGGRATOR SERVICES…And tools keep on popping out – better be active to keep up with the pace..
  66. 66. PRIVACY HAS BECOME LUXURY AND BREAKING IT A COMMODITYNOTE: Facebook own the content you post there and wants to make it all public!
  67. 67. WHO OWNS YOU & YOUR STUFF?•  You post content online to a service –  Is is your or is it the network’s property?•  You connect your friends to your network –  Who owns these connections?•  You perform activities online –  Who follows and uses this data?•  You send messages to each other –  Are you ok to be intruded with advertising? –  Who actually own this communications? You better take you stand-point to this now – before it becomes too difficult to change the patterns
  68. 68. INSIGHT: SELECTED DIGITAL MEDIA TRENDSAND CAREER HINTS•  TO START WITH: Insight into digital media and internet in Finland•  CONTEXT: Brand called you that you build•  CASE: What can one find of a person online?•  INDUSTRY & PROFESSION: What is like to work in the agency world?•  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools•  SUMMARY: Conclusions and recommendations
  69. 69. DIGITAL AGENCY?The main objective for a company operating inthe digital media industry (digital agency) is tocreate substantial benefits for its clients with thehelp of new technologies, i.e. Internettechnologies. The benefits are created by: 1.  Adding more efficiency into company organisation and working processes; 2.  Creating additional sales/revenues and/or 3.  Increasing corporate brand recognition. Similar businesses: Lawyers, Ad agencies, Consultancies, Private Doctors, Engineering companies
  70. 70. DESCRIBING THE WORKINGENVIRONMENT AND DIGITAL INDUSTRY At least in the people’s mind – this matches well to the reality!
  71. 71. LABOUR-INTENSIVE BUSINESS,VALUE- ADDED COUNTS Three main competencies: Tech – Design - Business
  72. 72. VARIOUS ROLES FOR DIGITAL MEDIA Working in an agency is all about adding value to these motives
  73. 73. VARIOUS USAGAS FOR DIGITAL STUFFIN VARIOUS CHANNELS Agency’s business consists of a combination of these areas
  74. 74. CO-ORDINATION OF ALSO EXTERNAL ACTORS AND THEIR INPUT: SERVICE DESIGNKey question – I which role is the agency in the service design value chain? And for you – what can you contribute to this?
  75. 75. CO-ORDINATION OF ALSO EXTERNAL ACTORS AND THEIR INPUT: MARCOMSMarcomms value network is a highly competitive one – also the job markets in it are very dynamic and competitive
  76. 76. TYPICAL WORK FLOW FOR AGENCIES SALES Client understanding & AM End-user understanding and needs and needs €’s Designers DIGITAL MEDIA Business Experts PROJECT time & schedule MANAGER / PRODUCER quality standards Technology & expecations specialists people & processes TARGETED OUTCOME: Great experiences Projects(last(from(one(week(to(more(than(a(year.(( It(is(about(constant(flow(of(new(business(and(exisOng(client(work(
  77. 77. WHAT IS A PROJECT ?•  A project is a temporary endeavor undertaken to create a unique product or service.•  It implies: –  a specific timeframe –  a budget –  unique specifications –  working across organizational boundariesWorking in a digital agency is all about working in and within projects!
  78. 78. PROJECT COMPONENTS•  Attributes of a project include: –  it has a goal –  it has a start and finish –  it requires resources, including: •  people •  money •  tools & equipment •  Administration –  it requires coordination –  it is a temporary structure –  it is mounted to achieve change Prequisite for all in agencies – to know how to work in projects!
  79. 79. TYPICAL PROJECT FLOWThe emerging project model is the Agile development (kanban /+ scrum)
  80. 80. ALL PROJECT CARRY FINE BALANCINGBETWEEN THE FOUR VARIABLES Constant variable management with tacit and intangible skills
  81. 81. BECOMING A PRO = PROFESSIONAL Inter- How do I communicate and share?How to I constantly develop myself? personal &How to become a better professional? communcati How do I work? ons skills Competence Personality What makes me tick? development and own ego skills management What do the othersHow well can I pull out additional say about me?cases out of my assignments &beyond them? A PROFESSIONAL How do I contribute to the team?How well can I work with IS BALANCED INclients? Client work ALL OF THESE Team work What is my role? and sales skills knowledge How good am I?How well can work withbusiness themes? How well / efficiently can I(Management, Finance, Business Substance think and deliver?Processes etc.) knowledge knowledge 81
  82. 82. PASSION FOR DIGITAL PROS:USER EXPERIENCE! USER(S) SITUATION …IN ALL LOCATION INTERACTIONSCHALLENGE: MOMENT DEVICE AND CHANNELS…HOW TO CREATEA LONG-LASTING …SO THATEXPERIENCES… CHANNELS END-USERS LOVE TO USE THEM INTERACTIONS EVERYWHERE EXPERIENCE Textual content & style Visual content & style BRAND Information architecture Interaction model and user interface(s) Content strategy and SERVICES Service strategy and model production model CORPORATE STRATEGY
  83. 83. AGENCY TARGET: BEST-IN-CLASS USER EXPERIENCE WOW! I find things where I expect them to be I like the brand and its visual design I got exactly what I Fitting the user needs needed know (utility) It is nice to do things online BEST I feel the site USER understands me I saved a lot of time EXPERIENCE doing things online I am impressed Pleasurable Easy to use by the service experience (usability) (satisfaction) I get things done more efficiently than offline I want to recommend this to my friendsThere are great examples of brand which have already made many of these things right . Yet, there is plenty of room for improvment
  84. 84. REALITIES OF COMMUNICATIONS … “Projectmee-ngs “Focusonthefinal areawasteof-me “Leavemetoit...” deliverable...donot “I’mdoingit...” $Iknowwhattodo bothermenow“ withoutthese...” “Thisispossible,I “Trustme–I’man “Itwilltakeaslong “I’mjustfinishing thinkIcando expertinthis...“ asittakes...” it...“ this...” “I’lltellyouifIhave “E$mailthistome “Givemeanother aproblem...“ ...“ half$hour...”Can you manage this – and trust you and your colleagues to deliver in time, in budget, in scope and in the quality level ordered?
  85. 85. ONLY BUT CHANGE IS PERMANENT IN THE WORLD OF THE DIGITAL INDUSTRY & ITS PROJECTS
  86. 86. INSIGHT: SELECTED DIGITAL MEDIA TRENDSAND CAREER HINTS•  TO START WITH: Insight into digital media and internet in Finland•  CONTEXT: Brand called you that you build•  CASE: What can one find of a person online?•  INDUSTRY & PROFESSION: What is like to work in the agency world?•  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools•  SUMMARY: Conclusions and recommendations
  87. 87. SOME CAREER-RELATED SITES•  MOL •  Klout•  Linkedin •  Rebelmouse•  Vierityspalkki•  Pingstate •  Carbonmade•  … •  Fidgid•  Blogs •  Krop•  Facebook •  Behance•  Twitter Let’s have a look at the few of these…
  88. 88. PORTFOLIO TOOL: CARBONMADE.COM& FIDGID Choose one and do it well!
  89. 89. KROP & BEHANCEAlso you can immediately involve to the leading communities, but ensure you have value to provide with!
  90. 90. INSIGHT: SELECTED DIGITAL MEDIA TRENDSAND CAREER HINTS•  TO START WITH: Insight into digital media and internet in Finland•  CONTEXT: Brand called you that you build•  INDUSTRY & PROFESSION: What is like to work in the agency world?•  CASE: What can one find of a person online?•  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools•  SUMMARY: Conclusions and recommendations
  91. 91. SOME HINTS FOR PERSONAL BRANDING•  Build your network, portfolio •  Invest in LinkedIn & Slideshare and reference base constantly –content for professional and never stop branding•  Update all your social media •  Be yourself, faking does not profiles work•  Google yourself often and •  Prepare for surprises update the data you see non- •  You can influence your accurate visibility in Google!•  Start blogging on your •  Use strong passwords, e.g. interests – do it constantly! 1password (agilebits.com/onepassword)•  Twitter – it is search engine- to prevent identity theft friendly Be consistant - be authentic – build networks
  92. 92. WHAT ARE EXPECTING OUR POTENTIALNEW RECRUITEES TO REPRESENT?•  Open and constructive attitude•  Great match with our goals and people•  Solid understanding of the ever-changing digital world•  Multi-tasking, multi-skilled experts•  Skills for ongoing competence updating, change, responsibility-taking and performance under stress•  Great sense of humour and contribution to the mutual goals•  It is not about the degree or previous credits, it is about what will you do today and in the future•  Doing-attitude, no besserwissers are allowed!•  Humble, authentic, warm and relaxed professionals and juniorsRecruiting the best talent with the right attitude is our core strategic process
  93. 93. THIS IS HOW IT LOOKS ! Open office, no permanent place to sit, share presises daily,Draw – brainstorm – document – work in team – work where-ever - whenever h^p://vimeo.com/42258234
  94. 94. WHAT TO DO NEXT? •  How about the source code? h@p://www.franEc.com/notes/41936860959)All at Frantic are obliged to be code-reading and contributing capable during 20131
  95. 95. LET’S GO AND BECOMEBETTER DIGITAL MEDIA PROFESSIONALS! Tommi Pelkonen Tommi.pelkonen@frantic.com +358-40-50 50 821 http://www.slideshare.net/TommiP
  96. 96. A DAY IN THE INTERNET© Frantic 2012 100

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