I visited UX Lisbon last May ** and after the first workshop I happened to go into a wrong auditorium. And this Andrew Travers ** happened to present his lightning talk there. **Communicating UXHis presentation was called didn’t really teach me anything new – I more or less knew the stuff he presented. But still I liked his presentation a lot – because he managed to remind me of this stuff I kinda knew, but which easily gets forgetten in everyday work.This presentation is a sort of an adaptation of that talk.Most of the content comes from Travers’ presentation, but I’ve structured and highlighted thing a bit differently, left out something and put it in a new wrapping. But by all means, check out the original version too.
This dude has great ideas in his head. Everybody does.But if you don't know how to present them right, that's the only thing they'll ever be. **As UX professionals, we’re basically only as good as our communications skills.
Wireframes, sitemaps and user flows are conceptual and abstractThey often don’t manage on their own – they need to be explained and defended to get the buy-inWE NEED TO GO BEYOND THEM.
Never present your design like this. We are not artists!
WE ARE DESIGNERS.1st thing: Deﬁne or describe the problem we're solving… **- Get mutual understanding of the basis… in order for others - clients and colleagues - to…1) Understand the context of our work2)Give us right kind of critique3) work with us to find good solutions
Speak your audience’s language. **Show respect for both the language and conventions of the clientʼs business.Speaking their language helps bridging the gap between the clientʼs world and ours.
Client mey fear you don’t understand the unique nature of his businessor that you’ve already decided on a solution, and are going to give it to him no matter whatDon’t be like a politician pushing his agenda: “this is the only possible solution”
Itʼs really important we ʻshowʼ rather than ʻtellʼ. **Donʼt take sole ownership of what the design problem is, but share your understanding of it. Find things together.
Don’t just try to steer other people into your thinking. Be ready to be steered a bit yourself. **This is what makes it a genuine team effort.
Don’t go straight to the end result - let all the background work show first. Show insights from research, design principles, sketches – the whole process. Consider presenting multiple options that you considered and ruled out. Explain why the one you chose is the best. **The point is to make the client understand how did you come up with the end result.