March 15, 2012                                       Getting                                      buy-in for              ...
Some background and credits…Andrew TraversA freelance UX designerand strategist from London                 http://www.sli...
AWESOME IDEAS!Unless you know how to sell themto others, that’s all they ever be.Photo: Peter Jackson / Flickrhttp://www.f...
Photo: INVIPIC / Flickrhttp://www.flickr.com/photos/inpivic/5205918163                                                  © ...
How to get the buy-in for your design?The solution                                                    IS EVERYONE READY?Ph...
DON’T                                        present your designs as a big revealPhoto: Giovanni Urgelles / Flickrhttp://w...
We are designers.Our job is to solveproblems.Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurg...
Avoid language barriers.Shared, commonlanguage matters.Forget UX jargon.Photo: U.S. Army / Flickrhttp://www.flickr.com/pho...
Clients are suspicious.Win their trustwith open andhumble mindset.Photo: JulijaRauluševičiūtė / Flickrhttp://www.flickr.co...
Lead your clients into realizing stuff themselves.Be a guide, sherpa,facilitator.Photo: TomásJorqueraSepúlveda / Flickrh...
A good guide knows how to listen, too.The best solutionscome with activecontribution of others.Photo: Akuppa John Wigham /...
Be transparent.Show the wholeprocess. Frompreparatory sketchesto discarded ideas.Photo: Jacob Bøtters / Flickrhttp://www.f...
With these 5 rules, your clients will say…Photo: Mike Fischer / Flickrhttp://www.flickr.com/photos/mikefischer/4664986445/...
Maybe even..Photo: Dominique Bergeron / Flickrhttp://www.flickr.com/photos/dominiqueb/3445221879/                         ...
Bringing people                          and brands together                          like never before© Copyright White S...
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Getting buy-in for UX work

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  • This is great advice but not always holds true:

    #7 Typically, the client like to be convinced that they know what the problem is.
    #8 True.
    #9 That works in relationships, but sometimes you have to win by price
    #10 Typically, clients want answers, not guidance (you do the job, they pay you, you get lost)
    #11 True, unless your client is not very busy and wants to get the job done
    #12 True, unless they don't care and want to get the job done
    #13 True, if you're lucky
    #14 If your client falls in love with you.

    Wrapping up, this works in ideal world and I would with anyone to work like this. But sometimes you need to earn your bread (especially in the beginning) so if you have just started, you're not a renowned agency with open-minded clients, don't worry :)

    Strive, seek and yield not!
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  • I visited UX Lisbon last May ** and after the first workshop I happened to go into a wrong auditorium. And this Andrew Travers ** happened to present his lightning talk there. **Communicating UXHis presentation was called didn’t really teach me anything new – I more or less knew the stuff he presented. But still I liked his presentation a lot – because he managed to remind me of this stuff I kinda knew, but which easily gets forgetten in everyday work.This presentation is a sort of an adaptation of that talk.Most of the content comes from Travers’ presentation, but I’ve structured and highlighted thing a bit differently, left out something and put it in a new wrapping. But by all means, check out the original version too.
  • This dude has great ideas in his head. Everybody does.But if you don't know how to present them right, that's the only thing they'll ever be. **As UX professionals, we’re basically only as good as our communications skills.
  • Wireframes, sitemaps and user flows are conceptual and abstractThey often don’t manage on their own – they need to be explained and defended to get the buy-inWE NEED TO GO BEYOND THEM.
  • Never present your design like this. We are not artists!
  • WE ARE DESIGNERS.1st thing: Define or describe the problem we're solving… **- Get mutual understanding of the basis… in order for others - clients and colleagues - to…1) Understand the context of our work2)Give us right kind of critique3) work with us to find good solutions
  • Speak your audience’s language. **Show respect for both the language and conventions of the clientʼs business.Speaking their language helps bridging the gap between the clientʼs world and ours.
  • Client mey fear you don’t understand the unique nature of his businessor that you’ve already decided on a solution, and are going to give it to him no matter whatDon’t be like a politician pushing his agenda: “this is the only possible solution”
  • Itʼs really important we ʻshowʼ rather than ʻtellʼ. **Donʼt take sole ownership of what the design problem is, but share your understanding of it. Find things together.
  • Don’t just try to steer other people into your thinking. Be ready to be steered a bit yourself. **This is what makes it a genuine team effort.
  • Don’t go straight to the end result - let all the background work show first. Show insights from research, design principles, sketches – the whole process. Consider presenting multiple options that you considered and ruled out. Explain why the one you chose is the best. **The point is to make the client understand how did you come up with the end result.
  • Getting buy-in for UX work

    1. 1. March 15, 2012 Getting buy-in for UX work Tomi Tontti Itomi.tontti@whitesheep.fi© Copyright White SheepIsobar 2011 1
    2. 2. Some background and credits…Andrew TraversA freelance UX designerand strategist from London http://www.slideshare.net/byekick/communicating-ux © Copyright White SheepIsobar 2011 2
    3. 3. AWESOME IDEAS!Unless you know how to sell themto others, that’s all they ever be.Photo: Peter Jackson / Flickrhttp://www.flickr.com/photos/farleyj/2768941171/ © Copyright White SheepIsobar 2011 3
    4. 4. Photo: INVIPIC / Flickrhttp://www.flickr.com/photos/inpivic/5205918163 © Copyright White SheepIsobar 2011 4
    5. 5. How to get the buy-in for your design?The solution IS EVERYONE READY?Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/ © Copyright White SheepIsobar 2011 5
    6. 6. DON’T present your designs as a big revealPhoto: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/ © Copyright White SheepIsobar 2011 6
    7. 7. We are designers.Our job is to solveproblems.Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/ © Copyright White SheepIsobar 2011 7
    8. 8. Avoid language barriers.Shared, commonlanguage matters.Forget UX jargon.Photo: U.S. Army / Flickrhttp://www.flickr.com/photos/soldiersmediacenter/3808258618/ © Copyright White SheepIsobar 2011 8
    9. 9. Clients are suspicious.Win their trustwith open andhumble mindset.Photo: JulijaRauluševičiūtė / Flickrhttp://www.flickr.com/photos/wcmcwi/4259281193/ © Copyright White SheepIsobar 2011 9
    10. 10. Lead your clients into realizing stuff themselves.Be a guide, sherpa,facilitator.Photo: TomásJorqueraSepúlveda / Flickrhttp://www.flickr.com/photos/tuguriodetom/2248925030/ © Copyright White SheepIsobar 2011 10
    11. 11. A good guide knows how to listen, too.The best solutionscome with activecontribution of others.Photo: Akuppa John Wigham / Flickrhttp://www.flickr.com/photos/90664717@N00/28225950/ © Copyright White SheepIsobar 2011 11
    12. 12. Be transparent.Show the wholeprocess. Frompreparatory sketchesto discarded ideas.Photo: Jacob Bøtters / Flickrhttp://www.flickr.com/photos/jakecaptive/49915119/ © Copyright White SheepIsobar 2011 12
    13. 13. With these 5 rules, your clients will say…Photo: Mike Fischer / Flickrhttp://www.flickr.com/photos/mikefischer/4664986445/ © Copyright White SheepIsobar 2011 13
    14. 14. Maybe even..Photo: Dominique Bergeron / Flickrhttp://www.flickr.com/photos/dominiqueb/3445221879/ © Copyright White SheepIsobar 2011 14
    15. 15. Bringing people and brands together like never before© Copyright White SheepIsobar 2011 15
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