Advertising Week 2009 87 cool things,  even a few from us  
Advertising Week 2009 Google Creative Lab Does not sell anything.   Is comprised of creative people.   Likes idea people  ...
Advertising Week 2009 bit.ly/87coolthings link....  
Advertising Week 2009 Today's list of stuff. 1. stuff we like  2. stuff that's probably worth knowing about   3. stuff we ...
Three Ways of Thinking of Google       Advertising Week 2009 1. when you are  creating  experiences 2. when you want peopl...
 
Launch: Mar '09 Uses: YouTube  (just cool) url:  thru you future = glorious mess! why? the cost of experimentation is appr...
"API" API = All-Powerful-Imaginatorium (not really. API = application programming interface)       Advertising W...
yooouuutuuube Take something cool and make it insanely cool       Advertising Week 2009 Launch: May '09 Uses: YouTube API ...
      Advertising Week 2009 that's not cool Cool user-focused teen site powered by YouTube (without anyone knowing) Launch...
karaoketube Using youtube API and lyrics databases to create on-the-fly karaoke        Advertising Week 2009 Launch: Nov '...
sprint Integrated top-to-bottom campaign with UGC       Advertising Week 2009 Launch: Dec '08 Uses: YouTube API,  url:  cl...
animoto Animoto lets users generate and post videos of their photos       Advertising Week 2009 Launch: Dec '08 Uses: YouT...
      Advertising Week 2009 citizen reporting & iran The citizen is the spokesperson  Launch: Jun '09 Uses: YouTube  url: ...
bylaurenluke A passion for make-up and a webcam       Advertising Week 2009 Joined: Jun '07  Uses: YouTube  url:  BBC feat...
nike five     Maximizing all the assets, out-takes, making-of's, edits and phone-cams ^^ Rooney gets nutmegged by a kid   ...
webbys The Webbys create a homepage with all the content from the 2009 awards.       Advertising Week 2009 Launch: Jun '09...
      Advertising Week 2009 HP or YT? Make YouTube your own... A complex and highly engaging online video  contest from HP...
      Advertising Week 2009 cavalcade YouTube channel where users dub Seth McFarlane cartoons. Definitely funnier. Launch:...
nintendo Warioland : A 2008 YT channel takeover that brought the house down       Advertising Week 2009 Launch: Sep '08 Us...
"Annotations" Make your entire website out of videos on YouTube. Cool.       Advertising Week 2009 Launch: May '...
where's Dexter? Involve your viewers... & find Dexter       Advertising Week 2009 Launch: Sep '09 Uses: YT annotations url...
yt street fighter Classic use of annotations to create games       Advertising Week 2009 Launch: Jan '09 Uses: YT annotati...
interactive  parkour Choose your route and moves for the  free-running, roof-climbing crazy people       Advertising Week ...
mosaic A music video made of thousands of stills from classic YT  videos - each still is annotated so you  can click to wa...
sour A music video made only using fans of the bands and (believe it or not) shot entirely on webcams       Advertising We...
yousuckatphotoshop Cos we still love it       Advertising Week 2009 Launch: Jan '08 Uses: YouTube  (just cool) url:  Yousu...
inBflat User generated content turned into user-generated composition tool       Advertising Week 2009 Launch: May '09 Use...
      Advertising Week 2009 handdrawn  A beautiful stop-motion portfolio playing with digital identity and object. [classi...
YT : Jun '09 TV : Aug '09       Advertising Week 2009 postit creative
      Advertising Week 2009 photo creative YT : Apr '09  TV : Sep '09
      Advertising Week 2009 shadow creative YT : Aug '07 TV : Aug '09
we are here...
Launch: n/a Uses: Maps API url:  microtyp.org        blaubo.com        Stas Kulesh       Advertising Week 2009 portfolio m...
      Advertising Week 2009 scribblemaps Make a map into a sketch pad Launch: May '09 Uses: Maps API url:  scribblemaps
      Advertising Week 2009 zappos Let people watch other people buy stuff and then link it through to the store... Launch...
nation of go BF Goodrich building driver communities around maps using geo-tagged mobile tools Advertising Week 2009 Launc...
      Advertising Week 2009 mapmyrun Map your run before you start, share,  and see how far you want to go Launch: Nov '08...
      Advertising Week 2009 my tracks Map your run or ride after you've finished and get statistics Launch: Aug '09 Uses: ...
      Advertising Week 2009 tate art map British public document the national art treasures for Tate on a map mash-up Laun...
Monopoly Play monopoly world-wide Advertising Week 2009 Launch: Sep '09 Uses: Maps API,  SketchUp API url:  monopolycityst...
      Advertising Week 2009 ohio is a piano Makes all the counties of Ohio state into piano keys and let people play tunes...
      Advertising Week 2009 hong kong pixel maps pixel maps of Hong Kong built into Google maps API Launch: Jun '09 Uses: ...
      Advertising Week 2009 Race around the (Google) Earth with old school computer game controls < > ^ v real world racer...
      Advertising Week 2009 uniqlo fashion map Follow a jacket across the map as it is modeled by 1000 Tokyo residents eac...
      Advertising Week 2009 WoW map The World of Warcraft in Google Maps Launch: Mar '09 Uses: Maps API url:  WoW map
[deep breath...]
      Advertising Week 2009 make history Create a virtual memorial to 9/11 using Street  View imagery and layers of digita...
      Advertising Week 2009 DIY streetview Why wait for the StreetView tricycles? Create your own authentic experience. La...
      Advertising Week 2009 url: environmental projection interactive  projection Affect the space between message  and re...
      Advertising Week 2009 building projection cool building projections Feb '09 Apr '09 Aug '09
      Advertising Week 2009 goollery.org A collection of Google-related projects from around the world Launch: Sep '09 url...
      Advertising Week 2009 daytum Give people new tools to track and monitor their lives and ways to share. Watch that da...
      Advertising Week 2009 stweet Mashup geo-coded mobile tweets with StreetView or Maps so that you can see where other ...
      Advertising Week 2009 go ogle Mathematical composites based on Google image search. Uses: Image Search  url:  meggan...
      Advertising Week 2009 montage mashup Use image search API to generate art & wallpaper Uses: Image Search API url:  m...
      Advertising Week 2009 we tell stories B ooks are books until you start thinking of them differently – here books are...
      Advertising Week 2009 wordle.net source: Obama's Inaugural Address url:  wordle.net
augmented reality 101 US Postal and the Augmented Reality tool to tell you if your parcel is big enough.        Advertisin...
cooler AR Mobilizy (Wikitude) Winner of the Android Developer Challenge       Advertising Week 2009 Launch: Aug '08 Uses: ...
      Advertising Week 2009 sky map Celestial knowledge tool on your phone Launch: Jun '09 Uses: Android; Maps url:  sky map
      Advertising Week 2009 touchable holography Geek out moment. Launch: Aug '08 url:  siggraph09 pdf:  abstract
 
      Advertising Week 2009 wave Yes, it's a 1 hour and 20 minute software demo. And yes, you should watch it. Launch: Jun...
      Advertising Week 2009 android android. it's open source. anybody can use it. sound familiar?
      Advertising Week 2009 your crystal ball Search = interest.  What interests people? When? Where? Really? Find out. in...
      Advertising Week 2009 voice search what happens when you don't have to type any more?
      Advertising Week 2009 translate what happens when language barriers fall?  url:  translate.google.com        gmail t...
      Advertising Week 2009 fast flip Business Week NY Times letting news sites be read like news papers
      Advertising Week 2009 video chat ... inside your email
      Advertising Week 2009 app engine Hosting web apps is for dummies
your location       Advertising Week 2009 You are here.....so why don't you.....
we made this...
      Advertising Week 2009 favorite places url: Favorite Places Mobile Collect the favorite places of notable people arou...
chrome  experiments Market to your strengths. Chrome is fast, so we proved it. launched: Mar '09 uses: chrome & javascript...
radiohead  Find someone great and do something completely original with them (...like giving away their IP)       Advertis...
symphony Allowed musicians worldwide to audition for an international orchestra       Advertising Week 2009 Launch: Apr '0...
symphony Be ready to fail...       Advertising Week 2009 [4hrs before event]
symphony. fail?       Advertising Week 2009 [4hrs before event]
symphony. triumph!       Advertising Week 2009 [event]
      Advertising Week 2009 gmail  stickers
bit.ly/87coolthings (yes it's the whole presentation...) (...until we speak to legal) thanks... questions? mailto:creative...
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87 Cool Things

  1. 1.   Advertising Week 2009 87 cool things,  even a few from us  
  2. 2. Advertising Week 2009 Google Creative Lab Does not sell anything.   Is comprised of creative people.   Likes idea people and tech people and those who are both.   Should not really be giving speeches.    
  3. 3. Advertising Week 2009 bit.ly/87coolthings link....  
  4. 4. Advertising Week 2009 Today's list of stuff. 1. stuff we like 2. stuff that's probably worth knowing about   3. stuff we made
  5. 5. Three Ways of Thinking of Google       Advertising Week 2009 1. when you are creating experiences 2. when you want people to go experience those experiences 3. when you are thinking of both simultaneously (recommended)
  6. 7. Launch: Mar '09 Uses: YouTube  (just cool) url:  thru you future = glorious mess! why? the cost of experimentation is approaching zero. Advertising Week 2009
  7. 8. &quot;API&quot; API = All-Powerful-Imaginatorium (not really. API = application programming interface)       Advertising Week 2009 Screen shot from Churaumi-Hakken Aquarium site (using the YT API). It is down now - but  while it was up  we were spellbound. Launch: Jun '09
  8. 9. yooouuutuuube Take something cool and make it insanely cool       Advertising Week 2009 Launch: May '09 Uses: YouTube API url:  original Alice [click to play video]
  9. 10.       Advertising Week 2009 that's not cool Cool user-focused teen site powered by YouTube (without anyone knowing) Launch: Jan '09 Uses: YouTube API url:  thatsnotcool
  10. 11. karaoketube Using youtube API and lyrics databases to create on-the-fly karaoke        Advertising Week 2009 Launch: Nov '08 Uses: YouTube API [now in disrepair] url:  karaoketube
  11. 12. sprint Integrated top-to-bottom campaign with UGC       Advertising Week 2009 Launch: Dec '08 Uses: YouTube API,  url:  clock demo        now campaign
  12. 13. animoto Animoto lets users generate and post videos of their photos       Advertising Week 2009 Launch: Dec '08 Uses: YouTube API url:  animoto
  13. 14.       Advertising Week 2009 citizen reporting & iran The citizen is the spokesperson Launch: Jun '09 Uses: YouTube  url:  Reporter Center
  14. 15. bylaurenluke A passion for make-up and a webcam       Advertising Week 2009 Joined: Jun '07  Uses: YouTube  url:  BBC feature        bylaurenluke        on youtube
  15. 16. nike five     Maximizing all the assets, out-takes, making-of's, edits and phone-cams ^^ Rooney gets nutmegged by a kid       Advertising Week 2009 Launch: Feb '09 Uses: YouTube  (just cool) url:  nike football
  16. 17. webbys The Webbys create a homepage with all the content from the 2009 awards.       Advertising Week 2009 Launch: Jun '09 Uses: YT Flash gadget url:  Webbys '09
  17. 18.       Advertising Week 2009 HP or YT? Make YouTube your own... A complex and highly engaging online video  contest from HP with online editing tools Launch: Aug '09 Uses: Giant YouTube  Contest Gadget url:  you on you
  18. 19.       Advertising Week 2009 cavalcade YouTube channel where users dub Seth McFarlane cartoons. Definitely funnier. Launch: Sep '08 Uses: YouTube Contest url:  cavalcade
  19. 20. nintendo Warioland : A 2008 YT channel takeover that brought the house down       Advertising Week 2009 Launch: Sep '08 Uses: YT Flash gadget url:  warioland on YT
  20. 21. &quot;Annotations&quot; Make your entire website out of videos on YouTube. Cool.       Advertising Week 2009 Launch: May '09 Uses: YT annotations url:  booneoakley.com
  21. 22. where's Dexter? Involve your viewers... & find Dexter       Advertising Week 2009 Launch: Sep '09 Uses: YT annotations url:  where's dexter ?
  22. 23. yt street fighter Classic use of annotations to create games       Advertising Week 2009 Launch: Jan '09 Uses: YT annotations url:  StreetFighter          BBoy Joker  
  23. 24. interactive  parkour Choose your route and moves for the  free-running, roof-climbing crazy people       Advertising Week 2009 Launch: Aug '09 Uses: YT annotations url:  Livewire   
  24. 25. mosaic A music video made of thousands of stills from classic YT  videos - each still is annotated so you  can click to watch the older videos      Advertising Week 2009 Launch: Apr '09 Uses: YT annotations url:  Mosaic
  25. 26. sour A music video made only using fans of the bands and (believe it or not) shot entirely on webcams      Advertising Week 2009 Launch: Jul '09 Uses: YouTube (just cool) url:  Sour
  26. 27. yousuckatphotoshop Cos we still love it       Advertising Week 2009 Launch: Jan '08 Uses: YouTube  (just cool) url:  Yousuckatphotoshop
  27. 28. inBflat User generated content turned into user-generated composition tool       Advertising Week 2009 Launch: May '09 Uses: YouTube  (really cool) url:  inBflat.net
  28. 29.       Advertising Week 2009 handdrawn A beautiful stop-motion portfolio playing with digital identity and object. [classic] Launch: Aug '08 Uses: YouTube  (just cool) url:  evelien lohbeck
  29. 30. YT : Jun '09 TV : Aug '09       Advertising Week 2009 postit creative
  30. 31.       Advertising Week 2009 photo creative YT : Apr '09  TV : Sep '09
  31. 32.       Advertising Week 2009 shadow creative YT : Aug '07 TV : Aug '09
  32. 33. we are here...
  33. 34. Launch: n/a Uses: Maps API url:  microtyp.org        blaubo.com        Stas Kulesh       Advertising Week 2009 portfolio maps designers create portfolios using maps
  34. 35.       Advertising Week 2009 scribblemaps Make a map into a sketch pad Launch: May '09 Uses: Maps API url:  scribblemaps
  35. 36.       Advertising Week 2009 zappos Let people watch other people buy stuff and then link it through to the store... Launch: Apr '09 Uses: Maps API url:  zappos
  36. 37. nation of go BF Goodrich building driver communities around maps using geo-tagged mobile tools Advertising Week 2009 Launch: Sep '09 Uses: Maps API, MyMaps YouTube  url:  nation of go
  37. 38.       Advertising Week 2009 mapmyrun Map your run before you start, share,  and see how far you want to go Launch: Nov '08 Uses: Maps API url:  mapmyrun
  38. 39.       Advertising Week 2009 my tracks Map your run or ride after you've finished and get statistics Launch: Aug '09 Uses: Android; Maps API url:  my tracks
  39. 40.       Advertising Week 2009 tate art map British public document the national art treasures for Tate on a map mash-up Launch: Jul '09 Uses: Maps API url: artmap
  40. 41. Monopoly Play monopoly world-wide Advertising Week 2009 Launch: Sep '09 Uses: Maps API,  SketchUp API url:  monopolycitystreets TM
  41. 42.       Advertising Week 2009 ohio is a piano Makes all the counties of Ohio state into piano keys and let people play tunes (randomly or by data set) Launch: Jul '09 Uses: Maps API; Flash url:  ohio is a piano
  42. 43.       Advertising Week 2009 hong kong pixel maps pixel maps of Hong Kong built into Google maps API Launch: Jun '09 Uses: Maps API (just cool) url:  pixel maps
  43. 44.       Advertising Week 2009 Race around the (Google) Earth with old school computer game controls < > ^ v real world racer Launch: Nov '08 Uses: Maps API (just a game) url:  realworldracer
  44. 45.       Advertising Week 2009 uniqlo fashion map Follow a jacket across the map as it is modeled by 1000 Tokyo residents each with their own style. Launch: May '09 Uses: Maps API url:  uniqlo
  45. 46.       Advertising Week 2009 WoW map The World of Warcraft in Google Maps Launch: Mar '09 Uses: Maps API url:  WoW map
  46. 47. [deep breath...]
  47. 48.       Advertising Week 2009 make history Create a virtual memorial to 9/11 using Street  View imagery and layers of digital storytelling. Launch: Sep '09 Uses: Maps API,  Street View  url:  makehistory
  48. 49.       Advertising Week 2009 DIY streetview Why wait for the StreetView tricycles? Create your own authentic experience. Launch: May '09 Uses: Sticky Tape url:  Office Streetview
  49. 50.       Advertising Week 2009 url: environmental projection interactive  projection Affect the space between message  and recipient in a highly personal way.
  50. 51.       Advertising Week 2009 building projection cool building projections Feb '09 Apr '09 Aug '09
  51. 52.       Advertising Week 2009 goollery.org A collection of Google-related projects from around the world Launch: Sep '09 url:  goollery.org
  52. 53.       Advertising Week 2009 daytum Give people new tools to track and monitor their lives and ways to share. Watch that data change the world Launch: Sep '08 url:  daytum
  53. 54.       Advertising Week 2009 stweet Mashup geo-coded mobile tweets with StreetView or Maps so that you can see where other people are twittering from Uses: Streetview API; Maps API; Twitter API url:  stweet        twittervision
  54. 55.       Advertising Week 2009 go ogle Mathematical composites based on Google image search. Uses: Image Search  url:  meggangould.net
  55. 56.       Advertising Week 2009 montage mashup Use image search API to generate art & wallpaper Uses: Image Search API url:  montage-a-google
  56. 57.       Advertising Week 2009 we tell stories B ooks are books until you start thinking of them differently – here books are journeys . Launch: Oct '08 Uses: Maps API url:  we tell stories
  57. 58.       Advertising Week 2009 wordle.net source: Obama's Inaugural Address url:  wordle.net
  58. 59. augmented reality 101 US Postal and the Augmented Reality tool to tell you if your parcel is big enough.        Advertising Week 2009 Launch: Jun '09 url:   AR for USPS
  59. 60. cooler AR Mobilizy (Wikitude) Winner of the Android Developer Challenge       Advertising Week 2009 Launch: Aug '08 Uses: Android url:  mobilizy
  60. 61.       Advertising Week 2009 sky map Celestial knowledge tool on your phone Launch: Jun '09 Uses: Android; Maps url:  sky map
  61. 62.       Advertising Week 2009 touchable holography Geek out moment. Launch: Aug '08 url:  siggraph09 pdf: abstract
  62. 64.       Advertising Week 2009 wave Yes, it's a 1 hour and 20 minute software demo. And yes, you should watch it. Launch: Jun '08 url:  wave
  63. 65.       Advertising Week 2009 android android. it's open source. anybody can use it. sound familiar?
  64. 66.       Advertising Week 2009 your crystal ball Search = interest.  What interests people? When? Where? Really? Find out. insights for search google trends domestic trends SbKT    YouTube Insights Blogsearch Google Analytics 
  65. 67.       Advertising Week 2009 voice search what happens when you don't have to type any more?
  66. 68.       Advertising Week 2009 translate what happens when language barriers fall? url:  translate.google.com        gmail translate
  67. 69.       Advertising Week 2009 fast flip Business Week NY Times letting news sites be read like news papers
  68. 70.       Advertising Week 2009 video chat ... inside your email
  69. 71.       Advertising Week 2009 app engine Hosting web apps is for dummies
  70. 72. your location       Advertising Week 2009 You are here.....so why don't you.....
  71. 73. we made this...
  72. 74.       Advertising Week 2009 favorite places url: Favorite Places Mobile Collect the favorite places of notable people around the world and make it mobile... Charles Veley? Yo-Yo Ma?
  73. 75. chrome  experiments Market to your strengths. Chrome is fast, so we proved it. launched: Mar '09 uses: chrome & javascript url:  homepage         gravity         talk           browser balls         twitch         sphere         chromedrones         wavy       Advertising Week 2009
  74. 76. radiohead  Find someone great and do something completely original with them (...like giving away their IP)       Advertising Week 2009 Launch: Jul '08 url:  code home         user videos
  75. 77. symphony Allowed musicians worldwide to audition for an international orchestra       Advertising Week 2009 Launch: Apr '09 Uses: YouTube  url:  Home Page        Mash-up Video        Summary Video        UGC Video        The concert
  76. 78. symphony Be ready to fail...       Advertising Week 2009 [4hrs before event]
  77. 79. symphony. fail?       Advertising Week 2009 [4hrs before event]
  78. 80. symphony. triumph!       Advertising Week 2009 [event]
  79. 81.       Advertising Week 2009 gmail  stickers
  80. 82. bit.ly/87coolthings (yes it's the whole presentation...) (...until we speak to legal) thanks... questions? mailto:creativesandbox@google.com       Advertising Week 2009

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