From the international conference "Culture, Communication and Cognition", Poland Lublin 7 – 9 May 2012. The presentation consists of four parts. Firstly, I briefly explain what is sampling. Secondly, I discuss legal issues related to the usage of samples in the USA. Next I prove that Polish rappers are proponents of copyright protection. These three parts of my presentation are a sufficient basis for claiming that it is a paradox: although rappers’ creativity is based on intellectual property rights infringement they advocate for enforcement of these rights. In the last part of my presentation I propose two explanations of the paradox and ask some further questions.