ACTION SPORTS, MUSIC & ART AS A WAY TO HELP THE YOUTH WORLDWIDEAction Sports, Music & Art are changing & saving lives.Prac...
08                                                                                D d                GERAL                ...
CASE STUDY 2: LA PERLA SKATE/SOCIAL PROJECT - PUERTO RICOLA PERLA, PUERTO RICO`S OLDEST SLUM & Tomas Crowder.Latin America...
…a skate pool to act as a small swimming& skate pool for the kids to enjoy & get   1away a little bit from day to day life...
...kids loved it and quickly got intoskating. The two local skaters involvedtaught them the basics and ainternational demo...
Tomas, Dana & Red Bull invited Sandro Dias, who understandabout unprivileged kids, for the surprise sk8 Demo for local kid...
IT WAS ALSO BIGGEST COVERAGE EVER IN PUERTO RICO OF A RB EVENT                                                    ...MEDIA...
…Once the Puerto Rico´s challenge was done as well, Tomasaimed for a country stepped in time, CUBA.                       ...
Cuba is, for better or worst, the most ostracizedcountry in the world. It was said that the long timeTrading Embargo with ...
...WRONG!Tomas Crowder convincedAlberto Juantorenas, CubanMinister of Sport & Two TimesOlympic Gold Medal, to skate(shown ...
In Cuba you cannot advertise anywhere any event and we basically depended on word ofmouth between the local Youth for the ...
The Action Sports program included the other faces ofthe youth urban revolution: a series of Music & Graffitievents in Cub...
...More Music & Graffiti eventsdone/ co produced with ourpartners in Cuba 2004/2008...La Comuna Project - Carlos Varela   ...
In the last 3 years of working in the Cuban skate program, many coolstories did happened. One of the most relevant is abou...
Ok. In any “regular” country, the skate project willhave keep growing and everyone lived togetherhappily ever after right?...
…TAKE THE RECREATIONAL SPORTMINISTER TO ANOTHER FORMERCOMMUNIST COUNTRY LIKE CHINA (!), GETHIM IN A MEETING WITH CHINA`S V...
WITH THE RENOVATED VISION AFTER TAKING CUBAN MINISTER TO CHINA ISTARTED “THE OTHER CHE” SKATE DOCUMENTARY PROJECT (BEING F...
MEDIA COVERAGE - PRESENT TIMEThe Other Che Documentary is a groundbreaking project that already gathered international cov...
MORE INTERNATIONAL COVERAGE OF SKATE PROJECT IN CUBA
MORE MEDIA COVERAGE:                              As seen in REDBULLSKATEBOARDING.COM internet site                       ...
Our ongoing Cuba/US Skate/youth film projectwas elected to be premiered in the firstRedbulletin Ipad version, now starting...
REGARDLESS USA, LATIN AMERICA, CHINA OR CUBA, ACTION SPORTS   LIFESTYLE IS THE FUTURE & BRING KIDS TOGETHER!              ...
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Action Sports, Music & Youth Some Of The Groundbreaking Work Done Tomas Crowder

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Tomas Crowder - Wu Wei´s groundbreaking work done in Action Sports, Music & Entertainment related project, all over the world...

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  • Me encantó, el film, y el objetivo que hay detrás de este corto, valores de humanidad, solidaridad y generosidad, muchas gracias, Tomas Crowder
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Action Sports, Music & Youth Some Of The Groundbreaking Work Done Tomas Crowder

  1. 1. ACTION SPORTS, MUSIC & ART AS A WAY TO HELP THE YOUTH WORLDWIDEAction Sports, Music & Art are changing & saving lives.Practicing the Action Sports lifestyle as well as expresing the music & art that emanates from this lifestyles canmake a great difference in nowadays troubled Youth, be in the States, Cuba, China or anywhere else.Regardless your living environment or social position, kids/youngster who learn our action sports lifestyles areable to experience freedom from the day to day problems and regain self esteem, among many other coolbenefits for body and mind.If action sports, music & art helped us in dealing with modern world problems and made a big difference forourselves + our Youth, what are we all really giving back?Objective here is to share & show my social work towards this common mentioned direction, in many differentcountries to inspire kids/people on a worldwide level. Tomas Crowder, author of this presentation (and baldest guy in pic), in Havana, Cuba, with local and Puerto Rican skaters invited
  2. 2. 08 D d GERAL DOMINGO, 3 DE DEZEMBRO DE 2006 G O DIA TEMA s ESPERANÇA Ao conhecer o projeto desenvolvido por um surfista com crianças da Rocinha, o cantor Jack Johnson, também adepto do esporte aquático, se apaixonou pela idéia. No dia seguinte ao show que fez no Rio, levou toda a garotada para uma tarde deBACKGROUND WORK OF TOMAS CROWDER: ‘bagunça’ em seu quarto no Copacabana Palace, hotel de luxo em que ficou hospedado. E também fez doação de US$ 10 mil“SURFING FAVELA” DOCUMENTARY PROJECT (2006) PROJETO DA ROCINHA s AJUDA QUE VEM DE LONGE“Surfing Favela” is a documentary shot inside the biggest Favela(slum in Portuguese) in Latin America, during a war between drug- ONDA DE SOLIDARIEDADEdealing lords. It helped change the way people see the surfing lifestyle Além de receber carinho e dinheiro de cantor havaiano, pequenos surfistas da favela e seu instrutor, Bocão, viraram tema de filme argentino rodado no Rio. Neste fim de semana, atleta da escolinha vai disputar campeonato. POR RICARDO CALAZANS& showed the other side of surfing & how it can save lives + help those E FPEDRO MONTEIRO/SURFRIDER.ORG.BR m sua passagem pe- lo Rio de Janeiro, oin needs. It was premiered in Sundance/X-Dance Film Festival, bought cantor e surfista ha- vaiano Jack Johnson fez mais do que cantar suas mú-by Nat Geo INT & won many film festivals... sicas tranqüilas para uma multidão de cariocas na Pra- ça da Apoteose, em 8 deMost important, it did help the kids since Mr Jack Johnson ended up abril. No dia seguinte, um domingo como hoje, o ‘an- tiastro’ conheceu os jovensdonating 10K to this social project & a NGO was created. alunos da escolinha de surfe que José Ricardo Ramos, o Bocão, mantém na Rocinha. O fotógrafo Pedro Montei- ro acompanhou — e fotogra- fou — toda a história. “A (ONG) Surfrider Founda- tion levou o Bocão para co- nhecer o JJ no dia do show e ele gostou do trabalho feito com a molecada de lá”, con- ta. “No dia seguinte, JJ con- vidou os garotos para conhe- cê-lo, lá no Copacabana Pala- ce.” No encontro, JJ aprovei- tou para dar seus ‘toques zen-surfistas’ aos pequenos Documentário filmado em duas favelas do Rio tem comovido público em Buenos Aires Garotada da escolinha de surfe da Rocinha fez faixa de agradecimento ao cantor. O havaiano doou R$ 10 mil ao projeto que cuida de 24 crianças aprendizes da Rocinha. “Ja- vela’. Filmado há um ano e só na Argentina, mas em to- está globalizada. “Temos da a preservar a pureza das s CANTE COM JJ ck disse a eles que tudo em meio na comunidade e no do o mundo”, explica Nata- problemas parecidos”, diz crianças num ambiente que sua vida foi difícil e que ele Morro do Cantagalo (Ipane- lia Bacalini, uma das direto- Natalia. Já a platéia argenti- pode ser muito hostil”, con- d Em suas músicas, Jack sempre precisou correr mui- ma), conta o dia a dia dos jo- ras do documentário, ao la- na, segundo ela, encantou- ta ela. Em abril, Bocão viaja- to atrás do que sonhou. Era Johnson procura passar men- vens que escapam da margi- do de Max Ezzaoui. se com o filme. “As favelas rá para Cuba, num festival sagens de esperança, como essa a lição que ele gostaria nalidade e da violência em No Rio, em contato com do Brasil são uma espécie de onde o filme será exibido. nos sucessos ‘Upside Down’ de deixar para os garotos”, cima de pranchas. “Somos as favelas, os argentinos mistério. E as pessoas vi- Sua escolinha da paz ainda e ‘Better Together’ . lembra Pedro. interessados pelo social, não comprovaram que a miséria bram ao ver que o surfe aju- vai rodar o mundo. f Após ter contato com o UPSIDE DOWN trabalho desenvolvido com as crianças da favela de São INFÂNCIA NA FAVELA s EM BUSCA DE EQUILÍBRIO Whos to say whats impossi- ble? Conrado, o cantor doou US$ SEVERINO SILVA/30.9.2005 ISABELA KASSOW Well they forgot this world 10 mil para o projeto de Bo- keeps spinning cão. O dinheiro beneficiou And with each new day I can os 24 alunos. Entre eles C., feel a change in everything de 9 anos, que em setembro do ano passado foi flagrado BETTER TOGETHER em foto de O DIA enquan- Love is the answer to ‘brincava de guerra’ con- At least for most of the ques- tra policiais, em cima de um tions in my heart , carro blindado da Polícia Ci- Like why are we here? And vil. O menino, que tinha sido where do we go? apelidado por outros garo- And how come its so hard? tos de ‘Chefinho’, devido à Its not always easy, sua postura de liderança ao And sometimes life can be perambular pelas ruas da fa- deceiving, vela esmolando, hoje prefe- Ill tell you one thing, its re dropar ondas em São Con- always better when were to- rado, como O DIA noticiou gether há uma semana. E deve isso, indiretamente, a JJ. d Abaixo, traduções das Algum tempo depois de duas letras. conhecer o cantor, a garota- da da escolinha decidiu agra- UPSIDE DOWN decer a generosidade e con- Quem vai dizer o que é im- feccionou uma faixa sim- possível? ples, que foi parar nas pági- Bem, eles esqueceram que nas de uma publicação fran- Chefinho foi flagrado em cima de carro blindado da polícia, mas, meses depois, é sobre prancha que se equilibra o mundo continua girando cesa, com os dizeres “Obriga- E a cada novo dia eu posso do, Jack!”. Mais bem estrutu- rada, a escolinha está partici- CRIANÇA PASSOU A ESTUDAR E PRATICAR ESPORTE sentir uma mudança em tudo pando, neste fim de semana, da terceira e última etapa do d Há pouco mais de um da comunidade, era sempre reencontrou, ainda entre- Hoje, C. está finalmente BETTER TOGETHER Circuito Estadual, na Praia ano, o menino C. vivia sol- seguido como um líder. gue à própria sorte nas matriculado na classe de O amor é a resposta da Barra da Tijuca, em fren- 2 to pelas vielas da Rocinha, Em setembro do ano pas- ruas. Meses depois, Vania alfabetização de uma esco- Ao menos para maioria das te ao Hotel Sheraton. Filho dormia em caixotes, men- sado, C. foi fotografado por Maria Tavares, 50 anos, la próxima. Ainda traumati- perguntas no meu coração de Bocão, Ricardo da Silva Ramos, 12 anos, é o represen- digava quentinhas aos O DIA em cima de um mãe de dois filhos, avó de zado pelos anos entregues Como por que estamos PMs e brincava de ‘solda- veículo blindado da Coorde- dois netos, R$ 800 de orça- à própria sorte, ele conti- aqui? E onde nós vamos? tante do projeto na catego- do do tráfico’ durante as nadoria de Recursos Espe- mento, resolveu ajudar o ga- nua desconfiado e arredio. E por que é tão difícil? ria grommets. incursões policiais à fave- ciais (Core) da Polícia Civil. roto. Levou-o para casa e, Mas quando sobe na pran- Nem sempre é fácil, e às ve- Da Favela da Rocinha, a la. Não sabia ler nem escre- Enquanto os policiais caça- com o consentimento da cha e encara o mar, recu- zes a vida pode ser escolinha começa agora a ga- ver o nome, mas atendia vam traficantes, o menino mãe verdadeira, que tam- pera parte de sua infância. decepcionante. nhar fama internacional. prontamente ao apelido se divertia fingindo atirar bém mora na Rocinha mas Sorri e volta a ser o que to- Vou te dizer uma coisa, é Em outubro, estreou em Buenos Aires, na Argentina, de ‘Chefinho’: nas brinca- nos agentes. Em março des- não tem condições de criá- da criança deve ser: ape- sempre melhor quando esta-
  3. 3. CASE STUDY 2: LA PERLA SKATE/SOCIAL PROJECT - PUERTO RICOLA PERLA, PUERTO RICO`S OLDEST SLUM & Tomas Crowder.Latin American Youth is mostly in Third World Economic classification. Tomasbeing Argentinian knows this from the inside perspective. Having lived andworked in action sports/social related matters for the last 10 years, in more than 9countries, he had the chance to convince Red Bull to be the first person in theregion to mix the concepts of social work with sports marketing activities. La Perla it´s the first & most violent neighborhood in Old San Juan City, Puerto Rico´s main Capital. In more than a hundred fifty years this place was kept separated from its really close neighbor, the more developed old San Juan, by fortified walls and plenty of policemen in the entrance of this small ghetto. Dana & Tomass idea was simply to recycle the place in the neighborhood were people threw their garbage, where stolen cars were dismounted & drugs sold to kids into a…(cont. next page)
  4. 4. …a skate pool to act as a small swimming& skate pool for the kids to enjoy & get 1away a little bit from day to day lifestruggle in the slum… 2 3
  5. 5. ...kids loved it and quickly got intoskating. The two local skaters involvedtaught them the basics and ainternational demo was planned only forthe unpriviledged local kids, to teachthem what can be accomplished & doneif we all work together…
  6. 6. Tomas, Dana & Red Bull invited Sandro Dias, who understandabout unprivileged kids, for the surprise sk8 Demo for local kids.Later on, this unusal place caused so much noise that top youthbrands like Quiksilver did part of his Int. sk8 ad campaign in ourbowl
  7. 7. IT WAS ALSO BIGGEST COVERAGE EVER IN PUERTO RICO OF A RB EVENT ...MEDIA CONFIRMED THIS WAS AN EVENT DONE WOTH PASSION, OUTSIDE THE MOLD, WHO TRULY BROUGHT ATTENTION TO A TROUBLED AREA & OFFERED A CONCRETE ALTERNATIVE TO KIDS. 7
  8. 8. …Once the Puerto Rico´s challenge was done as well, Tomasaimed for a country stepped in time, CUBA. Havana, Cuba. 2004.
  9. 9. Cuba is, for better or worst, the most ostracizedcountry in the world. It was said that the long timeTrading Embargo with the USA & Europe willnever allow the development of the Action Sports& its free spirit type of lifestyle…Also it was told to me before visiting the islandthat Fidel Castros Sport Ministers will never allowsuch an apparent “capitalistic” free spirit lifestyleto be embraced by the Cuban youth… The closest idea of skating or surfing in Havana, right?...
  10. 10. ...WRONG!Tomas Crowder convincedAlberto Juantorenas, CubanMinister of Sport & Two TimesOlympic Gold Medal, to skate(shown here in the photo) &allowed him to develop a historic3 years long Action Sport, Music& Culture Program to bedeveloped for the Cuban Youththrough skate, surf, bmx, otheractions sports & music events… The Sport Minister in Cuba now skates! Historic first Skate Event ever in Havana, Cuba, 2004.
  11. 11. In Cuba you cannot advertise anywhere any event and we basically depended on word ofmouth between the local Youth for the success of the event and program…Passion andwillingness to learn about this truly free lifestyle made a huge event success. More than3000 persons witnessed the start of another cuban revolution! We also donated new boards…
  12. 12. The Action Sports program included the other faces ofthe youth urban revolution: a series of Music & Graffitievents in Cuba that served to expose the talent of thelocal youth for the first time... Doble Filo + Os Gemeos Graffiti Project First Hip Hop Free Style Battle First Youth Music Festival 12
  13. 13. ...More Music & Graffiti eventsdone/ co produced with ourpartners in Cuba 2004/2008...La Comuna Project - Carlos Varela Audioslave inSting visit to Cuba historic Havanna concert MUSIC ACADEMY CUBA Film festival Rock Hip Hop Electronic Art + Cinema + Music + Graffiti…
  14. 14. In the last 3 years of working in the Cuban skate program, many coolstories did happened. One of the most relevant is about Marcels momstruggle. Marcel is an autistic kid who had never left his home and wasalways medicated. But that changed when he once heard the constructionof a never before seen skate ramp in Cuba. He once pointed the ramp tohis mom, asked for a skate and started skating. In less than 8 months, hewas a completely changed kid and even won a medal in a skatecompetition. In his mom´s words: The skate gave Marcel what no othertraditional medicine could give and helped positively transform his live.We are incorporating this positive struggle in our documentary project toinspire even more people...! Marcel and his mom Marcel is a positive example of how much we can help the kids through the skate/action sport lifestyle!
  15. 15. Ok. In any “regular” country, the skate project willhave keep growing and everyone lived togetherhappily ever after right?...WRONG!. The only Mini ramp for Marcel and the rest ofthe Cuban kids to practice (and get better) wasdestroyed. A combination of a lack of knowledge inhow to deal with the ramp from authorities and thepower of the Katrina Hurricane broke the only rampavailable in Cuba in half!. The only foreign companybacking up my work changed his manager, whobacked full support to skate activities. Donated skatesgot broken and things couldn’t look worse...Also, someone inside the Government thought that Iwas promoting a capitalistic activity…that this wasbasically a Californian/US lifestyle activity prohibited &should be erased from Cuba…AFTER SOMETHINKING, MY ANSWER TO THEM WAS TO…
  16. 16. …TAKE THE RECREATIONAL SPORTMINISTER TO ANOTHER FORMERCOMMUNIST COUNTRY LIKE CHINA (!), GETHIM IN A MEETING WITH CHINA`S VICE MINISTEROF SPORT + SHANGAI´S ACTION SPORTSASSOCIATION . THEY THEN EXPLAINED THECUBAN MINISTER WHY THEY INVESTED BIG TIMEIN THE FUTURE OF YOUTH THROUGH THEMAKING OF THE BIGGEST SKATEPARK IN THEWORLD AT THE TIME IN SHANGHA…After this visit, Meeting John Dai, President of the Shanghai Extreme Sports Association.Cuban gov. understood better & I got permissionagain to keep working for the skate & action sportsscene in Cuba! From L.t.R: Cuban Recreational Minister, Mr. Bonilla, Vice- Minister of Sports in China, Mr. Wu & Mr. Tomas Crowder, visiting Shanghai´s biggest world skatepark Cuban Minister in Shanghai, China.
  17. 17. WITH THE RENOVATED VISION AFTER TAKING CUBAN MINISTER TO CHINA ISTARTED “THE OTHER CHE” SKATE DOCUMENTARY PROJECT (BEING FILMED)IN A NUTSHELL: In 1959, Fidel Castro and Che Guevara commanded one of the worlds most known revolutionsin Cuba. The Cuban Youth was then, for better or worse, ostracized for the last 5 decades of what was happening inthe outside world…On the 50th anniversary of this historic moment, our documentary will tell the unknown story ofanother ongoing cuban revolution, which is also commanded by a person called Che, but this time the weaponshas been changed for skates & its urban culture: tattoo art, hip hop music and street art. SCENE SHOT TAKEN FROM THE CUBAN REVOLUTION SQUARE PARADE
  18. 18. MEDIA COVERAGE - PRESENT TIMEThe Other Che Documentary is a groundbreaking project that already gathered international coverage. And its halfway itscompletion and achivements. For the first time after 50 years of Revolution, we will have a priviledged, inside view of whats goingon in the streets of forbidden Cuba; as well as experiment firsthand how our action sports lifestyle is changing minds and unitingapparent enemies. It´s no wonder this interest/coverage will be on the raise since we are simply doing what we love & understand,making history being the first ones to brake the blockade and help cuban/us worldwide youth. As seen in the RedBulletin, Red Bull´s Int. mag, October 09, 6 pages coverage, 3.5 Millon Copies Dist worldwide. First aumented reality action sport mag. In the UK was distributed inside “The Independent” Newspaper all over the country as well as in more than 134 countries... 18
  19. 19. MORE INTERNATIONAL COVERAGE OF SKATE PROJECT IN CUBA
  20. 20. MORE MEDIA COVERAGE: As seen in REDBULLSKATEBOARDING.COM internet site ESPN
  21. 21. Our ongoing Cuba/US Skate/youth film projectwas elected to be premiered in the firstRedbulletin Ipad version, now starting to reachmillons of persons & sharing attention with thelikes of 50 Cent, Lady Gaga & other youthcelebs...you can download it @ below url:  h#p://www.redbull.com/cs/Satellite/en_INT/Red-­‐Bulle?n-­‐iPad/001242991025466 21
  22. 22. REGARDLESS USA, LATIN AMERICA, CHINA OR CUBA, ACTION SPORTS LIFESTYLE IS THE FUTURE & BRING KIDS TOGETHER! JOIN US ON THE NEXT YOUTH REVOLUTION... ALL THE SUPPORT IS NEEDED!, CONTACT US AT: INFO@WUWEIFILMS.COM … THANKS FOR READING! Tomas Crowder.To  Chang,  Morris,  Dapena,  Reinier,  Ruggiero,  Boly  &  the  rest  of  the  amazing  photographers  that  are  collaborating  &  I´m  surely  forgetting,  many  thanks!  

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