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The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
The Real Time Fallacy
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The Real Time Fallacy

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This is the presentation I gave to the Chinwag Facebook Marketing Conference in London on the panel: Keeping it real-time. …

This is the presentation I gave to the Chinwag Facebook Marketing Conference in London on the panel: Keeping it real-time.

The aim of the presentation was to get across the point that life has always been real-time, brands have ALWAYS needed to react quickly and most of all that before we start thinking about being a social business we need to think about being a good business...

Published in: Technology, Business
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  • 1. THE REAL-TIME FALLACY<br />@Tom_Messett @1000heads<br />
  • 2. IT’S NOT ALWAYS WHAT IS SAID<br />SOMETIMES IT’S MORE IMPORTANT TO LOOK AT WHAT IS READ….<br />@Tom_Messett @1000heads<br />
  • 3. When we want reviews Google is still the primary tool<br />@Tom_Messett @1000heads<br />
  • 4. Life has always been real time<br />People have always hated waiting, the internet has exacerbated this, but it’s not new<br />Smart organisations have always been quick to react, both to customers and to crisis <br />@Tom_Messett @1000heads<br />
  • 5. 1982, Johnson & Johnson:Seven died in Chicago, after ingesting Tylenol deliberately laced with cyanide Within a week the company pulled 31 million bottles from retailers, one of the first major recalls in American historyJohnson & Johnson's quick response was widely praised as the gold standard for corporate crisis management<br />@Tom_Messett @1000heads<br />
  • 6. Smart organisations empower their staff to be good to everyone and react accordingly<br />Not just those who have a platform<br />@Tom_Messett @1000heads<br />
  • 7. SO WHAT DO YOU DO?<br />@Tom_Messett @1000heads<br />
  • 8. Empower your staff to act quickly and not be afraid to make the call<br />Don’t go in for gimmicks, go for good business<br />@Tom_Messett @1000heads<br />
  • 9. Be true to who you are as a brand and deliver…<br />@Tom_Messett @1000heads<br />
  • 10. THIS ISN’T ABOUT SOCIAL MEDIA, BUT IF YOU MESS UP OFFLINE YOU PAY THE PRICE ONLINE… PREVENTION IS BETTER THAN A CURE<br />@Tom_Messett @1000heads<br />

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