Video Deconstructed: Limp Bizkit – Break Stuff, Paramore –The Only Exception, Rise Against – Help Is On Way, Queen – IWant To Break Free
One thing that I noticed from the narrative video I deconstructed, Rise Against – Help Is On The Way, was that the band/video producer established genre through various shots that linked into the music that was playing at the time, this can be seen in the opening shots of the music video where the music is being played mainly on guitars and is quite fast and loud, the producer of the video linked this bit of music with various real life shots of hurricane Katrina, which this video centres around. This is used to connote the type of music and how it is played to the audience even when they cannot physically see the band.
One way Limp Bizkit established genre was through the use of BMXers and skateboarders in their video, these are the demographic that would usually listen to Limp Bizkit and by incorporating these people into the video they are aiming to establish and reinforce the genre with that demographic.
The main way that genre was characterised over the videos I deconstructed was through the use of the typical rock and roll setup, this setup is used to denote the rock and roll genre to the viewer. Although this often depended on the type of video, the Paramore, Limp Bizkit and Queen videos I deconstructed contained this element, but all of these had an element of performance in them. The other video I deconstructed, Rise Against, did not contain this element because it was mainly narrative.
The typical rock and rollsetup, singer at the frontwith guitarists to his/herleft or right and then thedrummer at the back.
Another thing that I noticed in two of my videos was that the producers use scenes in which the band are playing to a live audience, this is something that bands from the rock and roll are quite well known for and by incorporating this into the video it denotes to the audience that this is a rock band.
The main video that I found that expressed the attitude of the artist was Limp Bizkit’s Break Stuff, in this video the visuals show some rather angry people shouting at the camera, these link together with the music and lyrics as the song features lots of angry shouting alongside some pretty heavy guitar riffs. All these things together amplify the lyrics of the song and reinforces the feeling of anger to the audience.
On way the brands of the artists are represented in the videos I deconstructed is through lots of close up shots of the lead singer, the lead singer of rock and roll bands are usually the person that the audience want to see the most, they are usually the ones that people find attractive or want to emulate. By incorporating lots of shots of this artist the record producer is aiming to further promote the brand that they have already created, as well as satisfy the wants of the audience.
Some band’s preferred to establish a brand that is not their lead singer, Limp Bizkit used close up shots of guitarist Wes Borland, who dresses up in a different costume each night on tour and for each music video, to establish a brand, this will then draw people to see them as they want to know what Wes will be wearing thus making them more money.
Digipack Deconstructed: The Blackout – Hope, Canterbury –Heavy In The Day, You Me At Six – Sinners Never Sleep, AC/DC– High Voltage
When deconstructing my digipacks I noticed a range of similarities. The first of these to draw my attention was the use of font and background colour to highlight significant aspects on the album. An example of this is the use of a black background with white writing highlighting the name of the band and album.
White font on a black backgroundto highlight the importance of theaspects shown. Black font on a white background to make important aspects stand out.
The next similarity I noticed over my digipacks was the place in which the band’s and the album name were placed, these key aspects were often placed in areas which would attract the audiences eye first, for example in the centre or the top left hand corner.
Key aspects placed in the centre to draw the audiences eye straight to the band and album name.Key aspects placed in the top left handcorner as this is where the audience willnaturally look after taking in the wholealbum cover, as in the English languagewe read from left to right and from topto bottom.
Genre was expressed in one of two ways across my four digipacks, the first one was the use of colour, the colours on the digipack were often associated with the genre each band came from, an example of this is seen on my Canterbury and The Blackout deconstructions.
The pinks, blues andwhites of thelandscape combinedwith the karki andblack colours on theman’s clothesrepresent the indierock genre as theyare all rather moodycolours, this links inwith the type ofmusic that comesfrom that genre.
The second way I have concluded that genre is expressed is through the use of photos of the band on the digipacks, if the digipack features a photo of the band they are usually in the typical rock and roll set up that we would see them in on stage (Singer at the front, with guitarists to his/her left and right and the drummer towards the back). This is used to denote the rock and roll genre to the audience before they even listen to the bands music.
One way reputation is established on the back of AC/DC’s digipack is through the use letters, these letters are titled to the bands and are all from either angry fan’s parents or clubs that they have trashed. These letter express the reputation that AC/DC have which is that they are all party animals and that they don’t care for peoples opinions.
The main way a brand is represented across the digipacks I have deconstructed is through the use of a logo, this can come in the form of an actual logo, for example Canterbury’s Heavy In The Day logo, or through the use of the band’s name in a special font. This is one thing that is common across all four of the digipacks I have deconstructed, this shows me that when we finally create our digipack we need to somehow incorporate a brand into the front artwork.
Here is a prime example ofbranding through a logo.
Although some bandschoose to establish abrand that is a personas well as a logo or aband name. AC/DCare a prime example ofthis using theirguitarist Angus Young,who is famous fordressing like aschoolboy whilst onstage. By using thesetwo things inconjunction they arenot only aiming tomake as much moneyas possible but also toget their name outtheir and heard of.
Adverts Deconstructed: The Gaslight Anthem – Handwritten,Bullet for my Valentine - Fever
The main key feature I noticed when deconstructing my adverts was, that much like the digipacks I deconstructed, the colour of the font for the important aspects, this font was always a light colour on a dark background and this was usually only used for things like band name, album name and release date. This was used in order to make it stand out from the rest of the advert, as this is obviously the first thing that band’s want the audience to see.
Her e is an example of thewhite font on darkbackground.
On both of the adverts I deconstructed the name of the band was the brand used. This was often made very clear to the audience by using the biggest font and placing them relatively in the centre of the advert. This can be seen on the slide next.
The main way genre was represented was through the use of the colours on the advert, Bullet for my Valentines advert is a prime example of this using greys, blacks and whites for their advert. These are all colours that are associated with the heavy metal genre as people who like this genre tend to wear black or darker coloured clothes.
Another way genre is represented on the adverts I deconstructed was through the use of photographs, this can be seen on The Gaslight Anthem’s advert, where they used black and white photos of them playing their instruments. This establishes genre because the instruments in those photos are instruments that are associated mainly with the rock and roll genre, these are instruments like acoustic drums and electric guitars. This can be seen in the next slide.