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The New Face(book) of Higher Education Session No.: G-SUN-1030-f Web 2.0 Colleges --- Universities Social Media Dr. Tom Se...
Introduction <ul><li>As technology becomes more pervasive within our society it seems as if we are constantly surrounded b...
<ul><li>Social media describes the online tools that people use to share content, profiles, opinions, insights, experience...
How long did it take to reach 50 million users? <ul><li>Telephone:  74 years </li></ul><ul><li>Radio:  38 years </li></ul>...
Social Media
The Social Media Share  http://www.tweetdeck.com/
The Social Media Share  www.google.com/alerts
 
Types of Social Media  <ul><li>Google search stats: </li></ul><ul><li>1,000,000,000,000 (one trillion)  - approximate numb...
Types of Social Media  <ul><li>Blogosphere stats </li></ul><ul><li>133,000,000  – number of blogs indexed by Technorati si...
Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
Inbound Marketing Blog SEO Social Media
Social Media = Cocktail Party <ul><li>Social media is similar to a cocktail reception </li></ul><ul><li>Without constraint...
Men Vs. Women  http://ping.fm/
Males vs. Female on Networks
Social Media Metrics <ul><li>Visitors and sources of traffic  </li></ul><ul><li>Network size (followers, fans, members)  <...
Social Media Metrics <ul><li>73% of online users read a blog  </li></ul><ul><li>57% join   social networks   </li></ul><ul...
Texting at Your University
Web sites <ul><li>www.seymour-senate.com </li></ul><ul><li>http://web.ndak.net/seymour/ </li></ul><ul><li>Movies </li></ul...
<ul><li>Founded by Reid Hoffman in 2002 </li></ul><ul><li>Business oriented social networking site </li></ul><ul><li>Allow...
<ul><li>Tips to Build Your LinkedIn Network: </li></ul><ul><li>Start with the people you know   </li></ul><ul><li>Find peo...
BLOGS <ul><li>Type of website maintained by an individual that creates entries </li></ul><ul><li>Usually can control who s...
About Blogs (web + logs) <ul><li>Chronologically arranged websites  </li></ul><ul><li>Lots of content  </li></ul><ul><li>E...
<ul><li>Created by 3 former PayPal employees in 2005 </li></ul><ul><li>Video sharing website </li></ul><ul><li>Non-registe...
<ul><li>Senator Tom Seymour in North Dakota Senate - TV Interview-2003   </li></ul><ul><li>Senator Tom Seymour  in North D...
Academic benefitis of YouTube <ul><li>Distance learning capability </li></ul><ul><li>Additional lectures capability (e.g. ...
<ul><li>Hawaiian word for quick </li></ul><ul><li>A piece of server software that allows people to edit web pages content ...
<ul><li>Created by Dustin Moskovitz and Mark Zuckerberg in 2004 as a way for their fellow Harvard students to stay in touc...
Why You Should Care <ul><li>Over 450 million active users </li></ul><ul><li>700,000 new users every day </li></ul><ul><li>...
130 friends Average on Facebook <ul><li>Facebook – 5,824,000 plus </li></ul><ul><li>Starbucks – 5,116,000 plus </li></ul><...
Sign Up at  www.facebook.com
Facebook ref. 1
Facebook ref. 1
Engagement: Activity
Avenues and Opportunities for Colleges and Universities to Leverage Social Media <ul><li>Recruiting </li></ul><ul><li>Prom...
Recruiting <ul><li>With the advent of social media and as seen in the graphic on the preceding slide, social media as a fo...
Social Media to Research Students <ul><li>Students need to be wary of their online image or presence.  Just as employers a...
Office Hours via Facebook <ul><li>The University of Stanford has piloted a process of offering Office Hours Via Facebook. ...
Publishing and Promoting <ul><li>More schools are using social media to publish articles about academic achievements and a...
Alumni Engagement <ul><li>Colleges and Universities are extending the reach of their social networking efforts to include ...
Connecting <ul><li>The University of Michigan uses Facebook as a mechanism to allow its 46,000 friends to connect with eac...
Emergency Services and Notifications <ul><li>We have all heard the horrific tales of on campus violence and shooting rampa...
<ul><li>Tufts University is now accepting YouTube videos from prospective applicants for admission </li></ul><ul><ul><li>A...
<ul><li>Yale has used YouTube as a marketing pitch for the school.  Following the High School Musical theme they recently ...
<ul><li>Social Media Marketing can help to increase Adult Student Recruitment </li></ul><ul><li>Many Universities are now ...
<ul><li>Used by some universities to build online communities that allow current and future students to &quot;interact, ke...
Higher Education <ul><li>How large an impact are social media having on the way colleges and universities communicate with...
<ul><li>Why is higher education uniquely suited for adoption of social media? </li></ul><ul><li>I'm not sure higher educat...
 
 
 
 
 
 
 
<ul><li>Developed by a Vancouver-based company in 2006 </li></ul><ul><li>Photo/video sharing website </li></ul><ul><li>Als...
<ul><li>www.ducttapemarketing.com </li></ul><ul><li>www.google.com/alerts </li></ul><ul><li>www.ping.fm  – Update Your Soc...
<ul><li>Created by Jack Dorsey in 2006 </li></ul><ul><li>Micro-blogging site </li></ul><ul><li>Allows users to make posts ...
 
 
Twitter ref. 2
 
 
Tweet This! <ul><li>Enter Twitter - some colleges are publishing their twitter sites and text numbers as a way for fans to...
 
 
<ul><li>Keep up with bands Keep in touch with friends Get information on business’ Instant messaging </li></ul>
What is “Delicious” ? <ul><li>Is a social media Bookmarking website. Its primary purpose is to allow the users the capabil...
Potential uses for Delicious <ul><li>Provides you with the ability of keeping the same set of bookmarks even though you ma...
What is “Slideshare” ? <ul><li>Slideshare is an online tool that allows a user to upload and share your PowerPoint present...
Academic uses for SlideShare <ul><li>Disseminating lecture material for revision purposes </li></ul><ul><li>Discuss lectur...
What is a “Podcast” ? <ul><li>A podcast is a series of digital media files (either audio or video) that are released episo...
Podcasts – potential uses <ul><li>Podcasts are an excellent resource for distance learning or self-paced learning </li></u...
Bebo <ul><li>Bebo, an acronym for &quot;Blog early, blog often”, is a social networking website, founded in January 2005. ...
<ul><li>#1:  Foursquare  – business stops </li></ul><ul><li>#2:  Google Buzz  – like Facebook </li></ul><ul><li>#3:  Loopt...
Classroom Uses <ul><li>File swapping </li></ul><ul><li>Blogs, wikis and podcasts </li></ul><ul><li>Early education to prev...
<ul><ul><ul><li>City University of New York offers a graduate level class on using social media  for news gathering Exampl...
<ul><li>Georgia Southern University offers a course titled &quot;Marketing Connections: Facebook & Beyond&quot; The class ...
Global Usage
Social Media Brings a Different Category of Computing Users: <ul><li>Creaters --- make social content go. </li></ul><ul><l...
Summary <ul><li>Social Media is here to stay! As described in the preceding context the younger generations have embraced ...
trends for the  future of web Your University Will Not Be The Same Institution
Mediajobs.net indicates job candidates are reviewed: <ul><li>75 percent us LinkedIn more than once a month </li></ul><ul><...
a social semantic web of objects and services <ul><li>we are teaching the world to machines </li></ul>
THE ADVENT OF MOBILE LEARNING TECHNOLOGY
4 MILLION Number of peop le who carry a  mobile commu nication   device
Number of years it will  take smart phones to  outsell desktops, not ebooks and net-books TWO
Mobile Learning makes up about  9.3%  of the  overall training in an organization The content that is specifically develop...
It is the acquisition or modification of any knowledge and  skill through using mobile technology, anywhere, anytime  and ...
Fueling the rapid increase in mobile learning is the advent of more powerful telecommunication networks The phone is more ...
Fueling the rapid increase in mobile learning is the advent of more powerful telecommunication networks Networks now suppo...
Duke University provided all incoming freshmen with their own 20-gigabyte iPods  Mobile Learning  at school
New devices having new features & new capabilities are appearing at an accelerated pace The advent of Mobile  Learning is ...
Upside Learning Solutions Pvt. Ltd. www.upsidelearning.com E-mail: info@upsidelearning.com www.upsidelearning.com/blog htt...
References <ul><li>Google Images, Accessed Feb. 14, 2010, via,  http://scorechicago.files.wordpress.com/2008/03/facebook-p...
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Social media colleges- t seymour

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Social Media Presentation at the Higher Learning Commission meeting in Chicago on April 11, 2010 by Dr. Tom Seymour, Minot State University, Minot, North Dakota

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  • With many forms of communicating in today’s world we see different networking options that come available as technology increases. There is something for everybody to talk about these days. Some examples are personal networks to stay connected as well as sharing and commenting on videos, files, and pictures. Other ways of communication include blogs and RSS feeds. Wikipedia says, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” It is a very inexpensive form of communication that can be accessed globally.
  • http://www.facebook.com/facebook?ref=pf#/press/info.php?statistics http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/ http://www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/
  • Why did you put this hyperlink here? (the last one?) it is a reference hyperlink,
  • MySpace can be used to run surveys on different groups as well as keeping in touch with friends. Profiles can be made personalized with music in the background and all the information about a person, band or business. With Facebook having much more networking capabilities and more popularity especially with college age students we see that as the preferred personal social media outlet. MySpace in my opinion is being used more and more by the younger demographics.
  • Because social medias are free or very inexpensive we see a lot of teachers and eventually programs taking on the use of these devices in order to enhance classroom activity as well as content. Some of the devices in use already are file sharing sites in order for students to post homework as well as having the ability to share good websites related to the topics. Blogs, wikis and podcasts can all be used during a classroom setting in order to educate on popular topics as well as get students involved in popular discussions. Many employers will look up people on Facebook in order to see what kind of person they really are since almost everyone has one these days which is why early education might help in keeping some pages clean. I have had many classes where YouTube videos were used to educate on topics as well as having to post our own videos. This is a free way for teachers to emphasize certain points. Twitter and Facebook both have updates on them which can be used to give lesson plans or let students know when there might not be class. All of these tools if used properly can enhance a student’s educational experience and understanding.
  • This chart shows overall involvement of social medias in various countries. Each countries different societies have a different interaction within the social media realms. Some countries tend to have stronger prevalence in blog responses and posting as opposed to just reading them. Other countries prefer more the social medias and others still use other medias more frequently. Depending on how a society interacts with its own people tends to be how they will use social medias.
  • Transcript of "Social media colleges- t seymour"

    1. 1. The New Face(book) of Higher Education Session No.: G-SUN-1030-f Web 2.0 Colleges --- Universities Social Media Dr. Tom Seymour Dr. John Girard Minot State University Minot, North Dakota [email_address] [email_address]
    2. 2. Introduction <ul><li>As technology becomes more pervasive within our society it seems as if we are constantly surrounded by a sea of new and exciting changes. One new change that has recently caught the attention of several information technology professionals is social media. (Medure) </li></ul>
    3. 3. <ul><li>Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. </li></ul>What is Social Media? http://www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media
    4. 4. How long did it take to reach 50 million users? <ul><li>Telephone: 74 years </li></ul><ul><li>Radio: 38 years </li></ul><ul><li>Personal Computer: 16 years </li></ul><ul><li>Internet: 2 Years </li></ul><ul><li>Blog: 1 year </li></ul><ul><li>HR.com </li></ul>
    5. 5. Social Media
    6. 6. The Social Media Share http://www.tweetdeck.com/
    7. 7. The Social Media Share www.google.com/alerts
    8. 9. Types of Social Media <ul><li>Google search stats: </li></ul><ul><li>1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index ( source ) </li></ul><ul><li>2,000,000,000 (two billion) – very rough number of Google searches daily ( source ) </li></ul><ul><li>$110,000,000 – approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” button ( source ) </li></ul><ul><li>24,400 – number of people employed by Google (December, 2008) </li></ul><ul><li>Wikipedia stats </li></ul><ul><li>2,695,205 - the number of articles in English on Wikipedia </li></ul><ul><li>684,000,000 – the number of visitors to Wikipedia in the last year </li></ul><ul><li>75,000 - the number of active contributors to Wikipedia </li></ul><ul><li>10,000,000 – the number of total articles in Wikipedia in all languages </li></ul><ul><li>260 – the number of languages articles have been written in on Wikipedia ( source ) </li></ul><ul><li>YouTube stats </li></ul><ul><li>70,000,000 – number of total videos on YouTube  (March 2008) </li></ul><ul><li>200,000 – number of video publishers on YouTube (March 2008) </li></ul><ul><li>100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate) </li></ul><ul><li>112,486,327 – number of views the most viewed video on YouTube has (January, 2009) </li></ul><ul><li>2 minutes 46.17 seconds – average length of video </li></ul><ul><li>412.3 years – length in time it would take to view all content on YouTube (March 2008) </li></ul><ul><li>26.57 - average age of uploader </li></ul><ul><li>13 hours – amount of video are uploaded to YouTube every minute </li></ul><ul><li>US $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006 </li></ul><ul><li>$1,000,000 – YouTube’s estimated bandwidth costs per day </li></ul><ul><li>(sources here , here and here ) </li></ul>Size Data Sourced from: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
    9. 10. Types of Social Media <ul><li>Blogosphere stats </li></ul><ul><li>133,000,000 – number of blogs indexed by Technorati since 2002 </li></ul><ul><li>346,000,000 – number of people globally who read blogs (comScore March 2008) </li></ul><ul><li>900,000 – average number of blog posts in a 24 hour period </li></ul><ul><li>1,750,000 – number of RSS subscribers to TechCrunch , the most popular Technology blog (January 2009) </li></ul><ul><li>77% - percentage of active Internet users who read blogs </li></ul><ul><li>55% – percentage of the blogosphere that drinks more than 2 cups of coffee per day ( source ) </li></ul><ul><li>81 - number of languages represented in the blogosphere </li></ul><ul><li>59% – percentage of bloggers who have been blogging for at least 2 years source </li></ul><ul><li>Twitter stats </li></ul><ul><li>1,111,991,000 – number of Tweets to date (see an up to the minute count here ) </li></ul><ul><li>3,000,000 – number of Tweets/day(March 2008) (from TechCrunch ) </li></ul><ul><li>165,414 - number of followers of the most popular Twitter user (@ BarackObama ) – but he’s not active </li></ul><ul><li>86,078 – number of followers of the most active Twitter user ( @kevinrose ) </li></ul><ul><li>63% – percentage of Twitter users that are male (from Time ) </li></ul><ul><li>Facebook stats </li></ul><ul><li>200,000,000 – number of active users </li></ul><ul><li>100,000,000 - number of users who log on to Facebook at least once each day </li></ul><ul><li>170 - number of countries/territories that use Facebook </li></ul><ul><li>35 - number of different languages used on Facebook </li></ul><ul><li>2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily </li></ul><ul><li>100 – number of friends the average user has </li></ul><ul><li>700,000,000 – number of photos added to Facebook monthly </li></ul><ul><li>52,000 – number of applications currently available on Facebook </li></ul><ul><li>140 - number of new applications added per day source </li></ul><ul><li>Digg stats </li></ul><ul><li>236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey) </li></ul><ul><li>56% - percentage of Digg’s frontpage content allegedly controlled by top 100 users </li></ul><ul><li>124,340 - number of stories MrBabyMan, the number one user, has Dugg (see updated number here ) </li></ul><ul><li>612 - number of stories from Cracked.com that have made page 1 of Digg (see all 41 pages of them here ) </li></ul><ul><li>36,925 – number of Diggs the most popular story in the last 365 days has received (see story here ) </li></ul>
    10. 11. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
    11. 12. Inbound Marketing Blog SEO Social Media
    12. 13. Social Media = Cocktail Party <ul><li>Social media is similar to a cocktail reception </li></ul><ul><li>Without constraints of time or space </li></ul><ul><li>More public – easier for other people to listen in </li></ul>Flickr: TECHcocktail
    13. 14. Men Vs. Women http://ping.fm/
    14. 15. Males vs. Female on Networks
    15. 16. Social Media Metrics <ul><li>Visitors and sources of traffic </li></ul><ul><li>Network size (followers, fans, members) </li></ul><ul><li>Quantity of commentary about brand or product </li></ul><ul><li>Social media leads </li></ul><ul><li>Engagement duration </li></ul><ul><li>Bounce rate </li></ul><ul><li>Membership increase and active network size. </li></ul>
    16. 17. Social Media Metrics <ul><li>73% of online users read a blog </li></ul><ul><li>57% join   social networks </li></ul><ul><li>45% have started a blog </li></ul><ul><li>83% have viewed a   video online </li></ul><ul><li>39% subscribe to   RSS feeds </li></ul><ul><li>36% think more positively about companies that have blogs </li></ul><ul><li>Source: Universal McCann Wave3 research into social media </li></ul>
    17. 18. Texting at Your University
    18. 19. Web sites <ul><li>www.seymour-senate.com </li></ul><ul><li>http://web.ndak.net/seymour/ </li></ul><ul><li>Movies </li></ul><ul><li>Itunes.com </li></ul>
    19. 20. <ul><li>Founded by Reid Hoffman in 2002 </li></ul><ul><li>Business oriented social networking site </li></ul><ul><li>Allows users to have professional connections and contacts with them </li></ul><ul><li>www.Linkedin.com </li></ul>
    20. 21. <ul><li>Tips to Build Your LinkedIn Network: </li></ul><ul><li>Start with the people you know </li></ul><ul><li>Find people by searching </li></ul><ul><li>Start participating in Answers </li></ul><ul><li>Update your status often </li></ul><ul><li>Connect your Twitter and LinkedIn accounts </li></ul>
    21. 22. BLOGS <ul><li>Type of website maintained by an individual that creates entries </li></ul><ul><li>Usually can control who sees blogs </li></ul><ul><li>http://senator-tom-seymour.blogspot.com/ </li></ul>
    22. 23. About Blogs (web + logs) <ul><li>Chronologically arranged websites </li></ul><ul><li>Lots of content </li></ul><ul><li>Easy to update / instant Web publishing </li></ul><ul><li>Attract inbound links </li></ul><ul><li>Informal two-way conversations </li></ul><ul><li>RSS feeds = more ways to be found </li></ul><ul><ul><li>develops loyal readers who subscribe </li></ul></ul><ul><ul><li>indexed in additional search engines </li></ul></ul>smallbiztrends.com
    23. 24. <ul><li>Created by 3 former PayPal employees in 2005 </li></ul><ul><li>Video sharing website </li></ul><ul><li>Non-registered users can watch videos using a search engine will registered users can upload and view videos </li></ul><ul><li>Flip Camera and Droid </li></ul><ul><li>www.youtube.com </li></ul><ul><li>Search for Senator Tom Seymour </li></ul>
    24. 25. <ul><li>Senator Tom Seymour in North Dakota Senate - TV Interview-2003 </li></ul><ul><li>Senator Tom Seymour in North Dakota Senate - TV Interview-2003 </li></ul><ul><li>no rating 5 months ago 38 views no rating minot66 </li></ul><ul><li>Senator Tom Seymour in North Dakota Senate - TV Interview-2003 </li></ul><ul><li>1:43   September 07, 2009 </li></ul><ul><li>News & Politics </li></ul><ul><li>minot66 </li></ul><ul><li>Senator Tom Seymour in North Dakota Senate - TV Interview-2003 </li></ul><ul><li>38 views </li></ul><ul><li>Added to Quicklist 0:58 </li></ul><ul><li>  </li></ul>
    25. 26. Academic benefitis of YouTube <ul><li>Distance learning capability </li></ul><ul><li>Additional lectures capability (e.g. research skills, presentation skills) </li></ul><ul><li>Putting an issue into a particular context, e.g. old lectures or class discussion recordings </li></ul><ul><li>Perspectives for students to listen to lectures from other professors and teachers </li></ul><ul><li>Supplemental humour videos to break up a long lecture </li></ul><ul><li>Ability to assign students assignments to upload videos to spread knowledge </li></ul>
    26. 27. <ul><li>Hawaiian word for quick </li></ul><ul><li>A piece of server software that allows people to edit web pages content </li></ul><ul><li>Wikipedia </li></ul><ul><li>Can edit each other’s info if you feel its incorrect </li></ul>
    27. 28. <ul><li>Created by Dustin Moskovitz and Mark Zuckerberg in 2004 as a way for their fellow Harvard students to stay in touch. </li></ul><ul><li>Over 400 million users </li></ul><ul><li>Provided in over 70 languages </li></ul><ul><li>More than 10 billion minutes are spent on the Facebook homepage everyday </li></ul><ul><li>www.facebook.com </li></ul>
    28. 29. Why You Should Care <ul><li>Over 450 million active users </li></ul><ul><li>700,000 new users every day </li></ul><ul><li>Most trafficked website </li></ul><ul><li>More than half outside college </li></ul><ul><li>Fastest growing demographic is those 35 years or older </li></ul>
    29. 30. 130 friends Average on Facebook <ul><li>Facebook – 5,824,000 plus </li></ul><ul><li>Starbucks – 5,116,000 plus </li></ul><ul><li>Coca-cola – 4,007,000 plus </li></ul><ul><li>YouTube – 3,800,000 plus </li></ul><ul><li>Skittles – 3, 600,000 plus </li></ul><ul><li>Average user spends more than 55 minutes per day on Facebook: share photos, content on the web, blog posts,information about events, and news stories </li></ul><ul><li>www.insidefacebook.com </li></ul>
    30. 31. Sign Up at www.facebook.com
    31. 32. Facebook ref. 1
    32. 33. Facebook ref. 1
    33. 34. Engagement: Activity
    34. 35. Avenues and Opportunities for Colleges and Universities to Leverage Social Media <ul><li>Recruiting </li></ul><ul><li>Promoting, publishing and connecting </li></ul><ul><li>Office Hours via Facebook </li></ul><ul><li>Emergency Services and Notification </li></ul><ul><li>Alumni Engagement </li></ul>ref. 3
    35. 36. Recruiting <ul><li>With the advent of social media and as seen in the graphic on the preceding slide, social media as a form of communication is becoming second to none. </li></ul><ul><li>In order to leverage social media for recruiting to the fullest colleges and universities need to ensure their presence is noticed. </li></ul><ul><li>In the end “CONTENT” is King and these institutions must ensuring that Recruiting information is: </li></ul><ul><li>Relevant </li></ul><ul><li>Useful </li></ul><ul><li>and Interesting </li></ul>
    36. 37. Social Media to Research Students <ul><li>Students need to be wary of their online image or presence. Just as employers are now using the social media to research candidates, universities are using it to research their prospective students. </li></ul>Colleges are even reviewing prospective students posted pictures to ensure the individuals they are selecting are on contributing to illicit activities. Ref. 4
    37. 38. Office Hours via Facebook <ul><li>The University of Stanford has piloted a process of offering Office Hours Via Facebook. With busy schedules of students and faculty, Facebook provides a forum for topics to be introduced, questions to be asked, and answers to be provided. </li></ul><ul><li>Most often video is posted on the research topic, blog posts are where questions are asked used to describe the topic of research and follow up video answers commenting specifically on the questions follow. </li></ul>This method benefits both the student and the faculty in that Students can see all the questions and answers asked. Faculty no longer need to answer a question more than once, as their information in now available for every student to review. Ref. 5
    38. 39. Publishing and Promoting <ul><li>More schools are using social media to publish articles about academic achievements and athletic events. Keeping students engaged and informed about all the various opportunities offered. </li></ul><ul><li>A snapshot of Harvard University’s twitter page from today shows us: </li></ul><ul><ul><li>Health Tips for Valentines Day </li></ul></ul><ul><ul><li>Harvard Arts Medal Award for 2010 </li></ul></ul><ul><ul><li>Free Ice Skating at the Allston Rink </li></ul></ul><ul><ul><li>Student Concert Event </li></ul></ul>Ref. 4
    39. 40. Alumni Engagement <ul><li>Colleges and Universities are extending the reach of their social networking efforts to include one of their most powerful resources, their Alumni </li></ul>Through the use of social media Alumni can benefit in the areas of: Job placement Collaboration with current students Fundraising Alumni Generated Content Meeting with Alumni where they are at Promoting Alumni Networks Creating Mobile Reunions Ref. 7
    40. 41. Connecting <ul><li>The University of Michigan uses Facebook as a mechanism to allow its 46,000 friends to connect with each other on various topics. The effort has been a particular success for incoming freshman to connect with each other. </li></ul><ul><li>The University of Michigan supports varying groups including one for each graduating class. Ref. 5 </li></ul>While the University of Michigan is one of the largest in the nation, Facebook is helping them create a sense of community within their populous.
    41. 42. Emergency Services and Notifications <ul><li>We have all heard the horrific tales of on campus violence and shooting rampages. Just this week a professor at an Alabama college allegedly shot six of her colleagues, killing three. </li></ul><ul><li>Using text messages, twitter, and Facebook students and faculty can be immediately have an emergent situation brought to their attention. This type of information can be invaluable in a true emergency. With sprawling campuses and disconnected constituents, social media is the only mechanism to achieve speed of deliver and accuracy in information during emergency situations </li></ul>Waterfall’s AlertU emergency notification system already enables colleges to send text messages to students, faculty and staff in the event of a campus emergency.  The system is integrated into current emergency action plans quickly and easily, enabling an additional communication channel that delivers vital information to registered users, students, faculty and staff at colleges across the country (Feb, 2010). Ref. 6
    42. 43. <ul><li>Tufts University is now accepting YouTube videos from prospective applicants for admission </li></ul><ul><ul><li>Approx 1000 of the 15000 applicants submitted videos </li></ul></ul><ul><ul><li>This is just new ways of Universities reaching out to the new waves of students </li></ul></ul>
    43. 44. <ul><li>Yale has used YouTube as a marketing pitch for the school. Following the High School Musical theme they recently posted a video on YouTube called &quot;That's Why I Chose Yale&quot; </li></ul>http://thechoice.blogs.nytimes.com/2010/01/19/yale/
    44. 45. <ul><li>Social Media Marketing can help to increase Adult Student Recruitment </li></ul><ul><li>Many Universities are now set up on FaceBook, Twitter, MySpace and YouTube </li></ul><ul><li>Universities have links to their social media sites on their university pages </li></ul><ul><li>http://mashable.com/ </li></ul><ul><li>An Example: Saint Leo University http://www.saintleo.edu/Admissions/Center-for-Online-Learning </li></ul>
    45. 46. <ul><li>Used by some universities to build online communities that allow current and future students to &quot;interact, keep up with and explore the &quot;world' of that particular university. Ex : University of Phoenix </li></ul>
    46. 47. Higher Education <ul><li>How large an impact are social media having on the way colleges and universities communicate with their various audiences (students, prospective students, alumni, etc.)? </li></ul><ul><li>Social media are starting to have a large impact with colleges and universities, but we are very early in the adoption curve. Admissions are the furthest along, and &quot;student life&quot; blogs, for lack of a better name, are the most prevalent and popular, for example the admissions blogs at MIT. </li></ul><ul><li>What are the disadvantages of using these tools in higher education? </li></ul><ul><li>The perceived disadvantages are that they take too much time, and may reveal &quot;secrets&quot; the institution does not want to have publicized. Of course everything takes time, but plenty of very busy people make time to blog. In reality, higher education administrators and other employees are just starting to realize blogs exist and may be a very effective communications tool for them. As for &quot;revealing secrets,&quot; anyone - students, administrators, alumni, etc., can and will blog, anonymously if necessary. There are no secrets anymore! </li></ul><ul><li>What are the risks of NOT using these tools? </li></ul><ul><li>The main risk is falling behind in the adoption curve and not reaping the benefits. For example, if a desirable student is deciding between two colleges, and one has a number of blogs that better reveal what life at the school is like, that can only be positive. If the school seems like a good match, most likely the student will chose it, but if it's not a good match, better to find out quickly for all concerned. </li></ul><ul><li>What are the implications in terms of cost and other &quot;bottom line&quot; measures in higher education? </li></ul><ul><li>The only significant cost is time, and students and fervent alumni can sometimes do the blogging happily and not consider it work! </li></ul><ul><li>(Article online Social Media and Higher Education) </li></ul>
    47. 48. <ul><li>Why is higher education uniquely suited for adoption of social media? </li></ul><ul><li>I'm not sure higher education is uniquely suited; however it is extremely highly suited as education is based on the free flow of ideas and knowledge, and blogs and other social media facilitate that greatly. </li></ul><ul><li>How do you predict the use of social media in higher education will continue to evolve and change? </li></ul><ul><li>Expect to see enormous growth in four areas: </li></ul><ul><li>a) Admissions blogs -- how can a potential student better understand what daily life would be like at that school other than reading blogs written by students currently there? There is no better way! </li></ul><ul><li>b) Alumni blogs -- fostering a sense of community with alumni is something higher educational institutions always strive to do, and blogs do this quite effectively. Quite bluntly, if former students view their relationship as a prior business relationship, i.e. &quot;I paid X dollars for Y years of education and a degree,&quot; that will harm alumni involvement AND donations. </li></ul><ul><li>c) Higher education employee blogs. Not a great name perhaps, but a catch-all phrase for all high ed employees blogging on their experiences, whether professors, administrators, or even janitors. Hey, my freshman year janitor was only slightly older than me and a good friend to most of us, like an older brother. He was also quite literate and intelligent. If he blogged on his experiences at Dartmouth, I would absolutely read them! Ditto for many of my professors. </li></ul><ul><li>Another big benefit for professors is the networking with other academics working in similar areas, whether it's researching the mating habits of the White-eared Hummingbird (Hylocharis leucotis - thanks Wikipedia) or working in a similarly obscure branch of mathematics. A blogger is very visible to anyone searching on their topic due to the search engines ranking bloggers highly. </li></ul><ul><li>d) Class blogs. For example, Delaney J. Kirk, PhD, Professor of Management at Drake University, ran an experimental class blog and had 100% of the students contribute to it in the form of contents, including some lively conversation. Compare that to a typical class where perhaps only 5-20% of the students maximum participate. </li></ul><ul><li>(Article online Social Media and Higher Education) </li></ul>
    48. 56. <ul><li>Developed by a Vancouver-based company in 2006 </li></ul><ul><li>Photo/video sharing website </li></ul><ul><li>Also allows users to blog </li></ul><ul><li>www.flickr.com </li></ul>
    49. 57. <ul><li>www.ducttapemarketing.com </li></ul><ul><li>www.google.com/alerts </li></ul><ul><li>www.ping.fm – Update Your Social sites </li></ul><ul><li>www.hubspot.com </li></ul>
    50. 58. <ul><li>Created by Jack Dorsey in 2006 </li></ul><ul><li>Micro-blogging site </li></ul><ul><li>Allows users to make posts up to 140 characters long – location feature </li></ul><ul><li>Comparable to text messaging but online </li></ul><ul><li>www.twitter.com -- SenTomSeymour </li></ul>
    51. 61. Twitter ref. 2
    52. 64. Tweet This! <ul><li>Enter Twitter - some colleges are publishing their twitter sites and text numbers as a way for fans to anonymously inform security at football games of individuals causing problems or drinking </li></ul>Ever had a problem with individual drinking at a supposedly dry college sporting event? Ever been worried about confronting them on your own or why security doesn’t notice them?
    53. 67. <ul><li>Keep up with bands Keep in touch with friends Get information on business’ Instant messaging </li></ul>
    54. 68. What is “Delicious” ? <ul><li>Is a social media Bookmarking website. Its primary purpose is to allow the users the capability to save and store bookmarks online. Furthermore, it also gives the users the capability to organise their bookmarks with tags or keywords making it a really useful tool </li></ul><ul><li>The social aspect “kicks-in” when the user is given the ability to follow other users bookmarks and also allow users to send or receive links from other users </li></ul><ul><li>http://www.delicious.com </li></ul>
    55. 69. Potential uses for Delicious <ul><li>Provides you with the ability of keeping the same set of bookmarks even though you maybe on a different computer </li></ul><ul><li>The ability to access your bookmarks from anywhere around the world so long as you have an internet connection </li></ul><ul><li>The bookmark list becomes an organised collection of resources </li></ul><ul><li>Its an excellent social bookmarking tool and enables you to develop a network and share bookmarks and information </li></ul><ul><li>It provides for an alternative search engine </li></ul>
    56. 70. What is “Slideshare” ? <ul><li>Slideshare is an online tool that allows a user to upload and share your PowerPoint presentations, Word documents and Adobe PDF Portfolios on. The sharing can be done either publicly or privately and an audio or mp3 soundtrack or narration can also be added to make the page a webinar. These slides can also be further complemented with YouTube feeds and community features such as tags, commenting capability, favorites listing and slidecasts can also be added. </li></ul><ul><li>http://www.slideshare.net/ </li></ul>
    57. 71. Academic uses for SlideShare <ul><li>Disseminating lecture material for revision purposes </li></ul><ul><li>Discuss lecture material using the comments feature to aid understanding </li></ul><ul><li>As a student assignment assessing virtual presentation skills </li></ul><ul><li>Find other presentations on your topic - save reinventing the wheel </li></ul><ul><li>Building up a body of resources over time on a particular topic </li></ul><ul><li>Drawing together conference / seminar materials using a common tag or keyword </li></ul>
    58. 72. What is a “Podcast” ? <ul><li>A podcast is a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication. </li></ul><ul><li>The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting </li></ul>
    59. 73. Podcasts – potential uses <ul><li>Podcasts are an excellent resource for distance learning or self-paced learning </li></ul><ul><li>They provide excellent supplementary material for a class or topic </li></ul><ul><li>Research material and articles could be shared </li></ul><ul><li>Lecture material could be uploaded in updated posts </li></ul><ul><li>Classroom lectures can be replaced with podcasts </li></ul><ul><li>In acquiring student assessment and feedback </li></ul><ul><li>Podcasts are excellent resource for collecting field data </li></ul><ul><li>An excellent article covering Podcasting for Learning in Universities </li></ul>
    60. 74. Bebo <ul><li>Bebo, an acronym for &quot;Blog early, blog often”, is a social networking website, founded in January 2005. </li></ul><ul><li>It can be used in many countries including Ireland, Canada, the United States, the United Kingdom, New Zealand and Australia. </li></ul><ul><li>A Polish version was launched recently, which uses a different user database. </li></ul><ul><li>There are plans for French German and other versions. </li></ul><ul><li>Founded by husband and wife Michael and Xochi Birch, Bebo had a major relaunch in July 2005. </li></ul><ul><li>It was bought by AOL on March 13, 2008 for $850 m. </li></ul><ul><li>Bebo is similar to other social networking sites. </li></ul><ul><li>Each profile must include two specific modules, a comment section where other users can leave a message, and a list of the user's friends. </li></ul><ul><li>Users can select from many more modules to add. </li></ul><ul><li>By default, when an account is created the profile is private, which limits access to friends specifically added. </li></ul><ul><li>The user may select the &quot;Public Profile&quot; option so as the profile will still be visible to any other members of a school they may have joined. </li></ul><ul><li>Profiles may be personalized by a design template that is the background of the user's profile, known as a skin. (wiki) </li></ul>
    61. 75. <ul><li>#1: Foursquare – business stops </li></ul><ul><li>#2: Google Buzz – like Facebook </li></ul><ul><li>#3: Loopt – uses localized map </li></ul><ul><li>#4: Blippy – publishes customer </li></ul><ul><li>purchases </li></ul><ul><li>#5: Groupon – buy in groups from retailers </li></ul><ul><li>www.socialmediaexaminer.com/ </li></ul>
    62. 76. Classroom Uses <ul><li>File swapping </li></ul><ul><li>Blogs, wikis and podcasts </li></ul><ul><li>Early education to prevent social issues </li></ul><ul><li>Enhance course content </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter or Facebook lesson plans </li></ul>
    63. 77. <ul><ul><ul><li>City University of New York offers a graduate level class on using social media for news gathering Examples of social media uses are Twitter, FriendFeed, Scoopler and SearchMerge </li></ul></ul></ul><ul><ul><ul><li>Stanford University uses Facebook to showcase faculty and student work University of North Carolina at Chapel Hill uses YouTube to post helpful videos for students and faculty on its own YouTube Channel </li></ul></ul></ul>
    64. 78. <ul><li>Georgia Southern University offers a course titled &quot;Marketing Connections: Facebook & Beyond&quot; The class teaches communication and networking skills. </li></ul><ul><ul><li>Class covers how to use social media and teaches the value of communication with others by using online assignments using Twitter and Facebook. </li></ul></ul><ul><ul><li>Students are required to start a blog. The instructor Barbara Nixon keeps a blog on the class assignments and answers questions through her Twitter account. </li></ul></ul>
    65. 79. Global Usage
    66. 80. Social Media Brings a Different Category of Computing Users: <ul><li>Creaters --- make social content go. </li></ul><ul><li>Critics --- respond to content from others. </li></ul><ul><li>Collectors --- organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com </li></ul><ul><li>Joiners --- connect in social networks like Facebook, MySpace and www.linkedin.com </li></ul><ul><li>Spectators --- consume social content including blogs, user-generated video, podcasts, forums, or reviews </li></ul><ul><li>Inactives --- neither create or consume social content </li></ul><ul><li>www.alexa.com </li></ul>
    67. 81. Summary <ul><li>Social Media is here to stay! As described in the preceding context the younger generations have embraced Twitter, Facebook, blogging and text messaging as norms within their communication expectation. Colleges and Universities that choose not to recognize this trend will find themselves further behind the recruiting and development curve. Those who embrace social media and integrate its capabilities into their everyday environment will realize significant benefits. </li></ul>
    68. 82. trends for the future of web Your University Will Not Be The Same Institution
    69. 83. Mediajobs.net indicates job candidates are reviewed: <ul><li>75 percent us LinkedIn more than once a month </li></ul><ul><li>66 percent use Facebook </li></ul><ul><li>45 percent use Google Reader </li></ul><ul><li>28 percent use Twitter </li></ul><ul><li>57 percent plan to spend more time maintaining a profile in an online social or professional network </li></ul>
    70. 84. a social semantic web of objects and services <ul><li>we are teaching the world to machines </li></ul>
    71. 85. THE ADVENT OF MOBILE LEARNING TECHNOLOGY
    72. 86. 4 MILLION Number of peop le who carry a mobile commu nication device
    73. 87. Number of years it will take smart phones to outsell desktops, not ebooks and net-books TWO
    74. 88. Mobile Learning makes up about 9.3% of the overall training in an organization The content that is specifically developed for mobile learning is 13% According to the E-Learning Guild Report:
    75. 89. It is the acquisition or modification of any knowledge and skill through using mobile technology, anywhere, anytime and results in the modification of behavior So again, what is Mobile Learning?
    76. 90. Fueling the rapid increase in mobile learning is the advent of more powerful telecommunication networks The phone is more than a just simple communica tion device
    77. 91. Fueling the rapid increase in mobile learning is the advent of more powerful telecommunication networks Networks now support a whole range of data and internet access services The phone is more than a just simple communica tion device
    78. 92. Duke University provided all incoming freshmen with their own 20-gigabyte iPods Mobile Learning at school
    79. 93. New devices having new features & new capabilities are appearing at an accelerated pace The advent of Mobile Learning is upon us
    80. 94. Upside Learning Solutions Pvt. Ltd. www.upsidelearning.com E-mail: info@upsidelearning.com www.upsidelearning.com/blog http://www.facebook.com/UpsideLearning http://twitter.com/UpsideLearning Images courtesy of www.sxc.hu
    81. 95. References <ul><li>Google Images, Accessed Feb. 14, 2010, via, http://scorechicago.files.wordpress.com/2008/03/facebook-page-small.jpg </li></ul><ul><li>Google Images, Accessed Feb. 14, 2010, via, http://infocult.typepad.com/.a/6a00d83451b88a69e200e5540552da8833-800wi </li></ul><ul><li>Master News Media Publications, Accessed Feb. 14, 2010, via, http://www.masternewmedia.org/social_media/social-software/issue-and-application-of-oscial-media-in-universities-report-20070726.htm </li></ul><ul><li>Harvard University, Accessed Feb. 14, 2010, via, http://twitter.com/Harvard </li></ul><ul><li>Mashable, “10 Ways Universities Share Information Using Social Media“, Accessed Feb. 14, 2010, via, http://mashable.com/2009/07/15/social-media-public-affairs/ </li></ul><ul><li>Mobile Demystified, Accessed Feb. 14, 2010, via, http://www.mobiledemystified.com/2010/02/02/using-social-media-to-connect-with-students-during-emergencies/ </li></ul><ul><li>Mashable, “10 Ways Universities Are Engaging Alumni Using Social Media Accessed”, Feb. 14, 2010, via, http://mashable.com/2009/07/23/alumni-social-media/ </li></ul>
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