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    Why Blog? - Presentation Transcript

    1. Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
    2. Tom Raftery
    3. Who are you?
    4. Perception
    5. Reality Authority Market Research Conversations SEO Networking Humanise PR
    6. Standard
    7. Standard
    8. Standard
    9. Politicians
    10. Politicians
    11. Politicians
    12. Politicians
    13. Politicians
    14. Two way medium
    15. Consume
    16. Consume
    17. Publish
    18. Internal (Transparency)
    19. Internal (Authority)
    20. Internal (Networking)
    21. Internal (Communications)
    22. Internal (Dip a toe)
    23. Internal (Result!)
    24. External (Internal+)
    25. External (Market Research)
    26. External (Humanise)
    27. External (PR)
    28. External (SEO)
    29. External (Feedback)
    30. External (Negative Feedback)
    31. External (Negative Feedback)
    32. External (Result!)
    33. Conclusion
    34. Radical Transparency • “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” The Cluetrain Manifesto
    35. Thanks Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net

    + Tom RafteryTom Raftery, 2 years ago

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