Why Blog?

Slide 1: Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net

Slide 2: Tom Raftery

Slide 3: Who are you?

Slide 4: Perception

Slide 5: Reality Authority Market Research Conversations SEO Networking Humanise PR

Slide 6: Standard

Slide 7: Standard

Slide 8: Standard

Slide 9: Politicians

Slide 10: Politicians

Slide 11: Politicians

Slide 12: Politicians

Slide 13: Politicians

Slide 14: Two way medium

Slide 15: Consume

Slide 16: Consume

Slide 17: Publish

Slide 18: Internal (Transparency)

Slide 19: Internal (Authority)

Slide 20: Internal (Networking)

Slide 21: Internal (Communications)

Slide 22: Internal (Dip a toe)

Slide 23: Internal (Result!)

Slide 24: External (Internal+)

Slide 25: External (Market Research)

Slide 26: External (Humanise)

Slide 27: External (PR)

Slide 28: External (SEO)

Slide 29: External (Feedback)

Slide 30: External (Negative Feedback)

Slide 31: External (Negative Feedback)

Slide 32: External (Result!)

Slide 33: Conclusion

Slide 34: Radical Transparency • “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” The Cluetrain Manifesto

Slide 35: Thanks Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net