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Why Blog?

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The advantages of blogs and blogging to businesses.

The advantages of blogs and blogging to businesses.

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  • 1. Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
  • 2. Tom Raftery
  • 3. Who are you?
  • 4. Perception
  • 5. Reality Authority Market Research Conversations SEO Networking Humanise PR
  • 6. Standard
  • 7. Standard
  • 8. Standard
  • 9. Politicians
  • 10. Politicians
  • 11. Politicians
  • 12. Politicians
  • 13. Politicians
  • 14. Two way medium
  • 15. Consume
  • 16. Consume
  • 17. Publish
  • 18. Internal (Transparency)
  • 19. Internal (Authority)
  • 20. Internal (Networking)
  • 21. Internal (Communications)
  • 22. Internal (Dip a toe)
  • 23. Internal (Result!)
  • 24. External (Internal+)
  • 25. External (Market Research)
  • 26. External (Humanise)
  • 27. External (PR)
  • 28. External (SEO)
  • 29. External (Feedback)
  • 30. External (Negative Feedback)
  • 31. External (Negative Feedback)
  • 32. External (Result!)
  • 33. Conclusion
  • 34. Radical Transparency • “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” The Cluetrain Manifesto
  • 35. Thanks Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net

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