Why Blog?
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Why Blog?

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The advantages of blogs and blogging to businesses.

The advantages of blogs and blogging to businesses.

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    Why Blog? Why Blog? Presentation Transcript

    • Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
    • Tom Raftery
    • Who are you?
    • Perception
    • Reality Authority Market Research Conversations SEO Networking Humanise PR
    • Standard
    • Standard
    • Standard
    • Politicians
    • Politicians
    • Politicians
    • Politicians
    • Politicians
    • Two way medium
    • Consume
    • Consume
    • Publish
    • Internal (Transparency)
    • Internal (Authority)
    • Internal (Networking)
    • Internal (Communications)
    • Internal (Dip a toe)
    • Internal (Result!)
    • External (Internal+)
    • External (Market Research)
    • External (Humanise)
    • External (PR)
    • External (SEO)
    • External (Feedback)
    • External (Negative Feedback)
    • External (Negative Feedback)
    • External (Result!)
    • Conclusion
    • Radical Transparency • “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” The Cluetrain Manifesto
    • Thanks Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net