Why Blog?

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The advantages of blogs and blogging to businesses.

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Why Blog?

  1. 1. Why Blog? Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
  2. 2. Tom Raftery
  3. 3. Who are you?
  4. 4. Perception
  5. 5. Reality Authority Market Research Conversations SEO Networking Humanise PR
  6. 6. Standard
  7. 7. Standard
  8. 8. Standard
  9. 9. Politicians
  10. 10. Politicians
  11. 11. Politicians
  12. 12. Politicians
  13. 13. Politicians
  14. 14. Two way medium
  15. 15. Consume
  16. 16. Consume
  17. 17. Publish
  18. 18. Internal (Transparency)
  19. 19. Internal (Authority)
  20. 20. Internal (Networking)
  21. 21. Internal (Communications)
  22. 22. Internal (Dip a toe)
  23. 23. Internal (Result!)
  24. 24. External (Internal+)
  25. 25. External (Market Research)
  26. 26. External (Humanise)
  27. 27. External (PR)
  28. 28. External (SEO)
  29. 29. External (Feedback)
  30. 30. External (Negative Feedback)
  31. 31. External (Negative Feedback)
  32. 32. External (Result!)
  33. 33. Conclusion
  34. 34. Radical Transparency • “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone” The Cluetrain Manifesto
  35. 35. Thanks Tom Raftery Blog: www.tomrafteryit.net Podcast: www.podleaders.com Email: tom@tomrafteryit.net
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