0
Web 2.0 for business

                        Or, how to win friends and influence
                                      p...
Tom Raftery


                                           •Lead analyst, energy and
                                       ...
Who are you?




                        Photo http://www.flickr.com/photos/66164549@N00/2684465429/

                    ...
Social Media?




                            Slide 4 of 62
Thursday 4 March 2010                       4
Blogs




                        http://blogs.intel.com/csr/


                            Slide 5 of 62
Thursday 4 March...
Blogs




                        http://blogs.msdn.com/see/


                            Slide 6 of 62
Thursday 4 March ...
Blogs




                        http://boeingblogs.com/randy/


                              Slide 7 of 62
Thursday 4 M...
Blogs




                        http://yollegoafindemes.carrefour.es/


                                  Slide 8 of 62
...
Blogs




                        http://www.actibva.com/


                           Slide 9 of 62
Thursday 4 March 2010...
Blogs




                        http://jnjbtw.com/


                        Slide 10 of 62
Thursday 4 March 2010       ...
Twitter




                        http://twitter.com/TomRaftery


                              Slide 11 of 62
Thursday ...
Twitter




                        http://twitter.com/TomRaftery/statuses/9820779439


                                 S...
Twitter




                        http://j.mp/info/chns6b


                          Slide 13 of 62
Thursday 4 March 20...
Twitter for sales




                        http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3...
Twitter for Outreach




                         http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter...
Why not?




                        http://www.sustainabilityreport.heineken.com/energy/what_we_did.html


              ...
Search Engines




                        Source: comScore qSearch, Expanded Search Query Report, November 2009


       ...
YouTube




                        http://www.youtube.com/user/homedepot


                                   Slide 18 of...
YouTube




                        http://www.youtube.com/user/blendtec


                                 Slide 19 of 62...
YouTube




                        http://www.youtube.com/user/MyMolsonCanadian


                                      S...
YouTube




                        http://www.youtube.com/user/HeinekenWalkInFridge


                                   ...
Photo Sharing




                          http://www.flickr.com/photos/gmeurope/


                                    S...
Photo Sharing




                        http://www.flickr.com/photos/innocentdrinks/3833428934/


                      ...
Photo Sharing




                         http://www.flickr.com/groups/79323077@N00/pool/


                             ...
FaceBook




                        http://www.facebook.com/cocacola#!/cocacola?v=wall&__a=4


                          ...
FaceBook




                        http://www.facebook.com/redbull


                                Slide 26 of 62
Thur...
FaceBook




                        http://www.facebook.com/redbull


                                Slide 27 of 62
Thur...
FaceBook




                        http://www.facebook.com/heineken


                                Slide 28 of 62
Thu...
FaceBook




                        http://www.facebook.com/pages/Cruzcampo/20212817519


                               ...
FaceBook




                        http://www.facebook.com/pages/Murphys-Irish-Stout/17531556437


                     ...
LinkedIn




                         http://www.linkedIn.com


                            Slide 31 of 62
Thursday 4 Marc...
SlideShare




                        http://www.slideshare.net/TomRaftery/presentations


                              ...
SlideShare




                           Slide 33 of 62
Thursday 4 March 2010                       33
SlideShare




                           Slide 34 of 62
Thursday 4 March 2010                       34
SlideShare Channels




                             http://www.slideshare.net/RedMonk


                                 ...
Social Bookmarking




                             http://www.diigo.com/user/tomraftery

                                ...
Social Bookmarking




                              http://delicious.com/adobe

                                  Slide 3...
Second Life




                        http://www.ibm.com/3dworlds/businesscenter/us/en/


                              ...
Crowdsourcing




                           http://www.ideastorm.com/


                               Slide 39 of 62
Thu...
Crowdsourcing




                         http://mystarbucksidea.force.com/ideaHome


                                   ...
Crowdsourcing




                         http://www.taxalmanac.org/index.php/Main_Page


                               ...
Crowdsourcing




                http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-develo...
Wikis




                        http://en.wikipedia.org/wiki/Heineken_International

                                   ...
Wikis




                        http://pbworks.com/

                         Slide 44 of 62
Thursday 4 March 2010      ...
Wikis




                        http://www.mindtouch.com/

                            Slide 45 of 62
Thursday 4 March 2...
Wikis




                        http://www.socialtext.com/

                            Slide 46 of 62
Thursday 4 March ...
Social Media hubs




                          http://www.gmeurope.info/social_media_newsroom/


                        ...
Social Media Hub




                          http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/


                     ...
Social Media Hub




                        http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-ne...
Trends...



                          Slide 50 of 62
Thursday 4 March 2010                      50
Mobile apps




                           Slide 51 of 62
Thursday 4 March 2010                       51
Mobile apps




                           Slide 52 of 62
Thursday 4 March 2010                       52
Mobile apps




                           Slide 53 of 62
Thursday 4 March 2010                       53
Mobile apps




                           Slide 54 of 62
Thursday 4 March 2010                       54
location-based apps




                               Slide 55 of 62
Thursday 4 March 2010                           55
location-based apps




                               Slide 56 of 62
Thursday 4 March 2010                           56
location-based apps




                               Slide 57 of 62
Thursday 4 March 2010                           57
Augmented Reality




                         Photo http://www.flickr.com/photos/fstorr/4029330570/

                    ...
Augmented Reality




                         Photo http://www.flickr.com/photos/fstorr/4028582385/

                    ...
Augmented Reality




                        Photo http://www.flickr.com/photos/turkletom/4325703868/

                  ...
Recruitment / Retention




                              From the WWI Museum Kansas City 
                               ...
Thanks!



                          Slide 62 of 62
Thursday 4 March 2010                      62
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Web 2.0 for business

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Transcript of "Web 2.0 for business"

  1. 1. Web 2.0 for business Or, how to win friends and influence people! Slide 1 of 62 Thursday 4 March 2010 1
  2. 2. Tom Raftery •Lead analyst, energy and sustainability practice, RedMonk •GreenMonk.net •twitter.com/tomraftery •tom@redmonk.com •+34 677 695 468 Slide 2 of 62 Thursday 4 March 2010 2
  3. 3. Who are you? Photo http://www.flickr.com/photos/66164549@N00/2684465429/ Slide 3 of 62 Thursday 4 March 2010 3
  4. 4. Social Media? Slide 4 of 62 Thursday 4 March 2010 4
  5. 5. Blogs http://blogs.intel.com/csr/ Slide 5 of 62 Thursday 4 March 2010 5
  6. 6. Blogs http://blogs.msdn.com/see/ Slide 6 of 62 Thursday 4 March 2010 6
  7. 7. Blogs http://boeingblogs.com/randy/ Slide 7 of 62 Thursday 4 March 2010 7
  8. 8. Blogs http://yollegoafindemes.carrefour.es/ Slide 8 of 62 Thursday 4 March 2010 8
  9. 9. Blogs http://www.actibva.com/ Slide 9 of 62 Thursday 4 March 2010 9
  10. 10. Blogs http://jnjbtw.com/ Slide 10 of 62 Thursday 4 March 2010 10
  11. 11. Twitter http://twitter.com/TomRaftery Slide 11 of 62 Thursday 4 March 2010 11
  12. 12. Twitter http://twitter.com/TomRaftery/statuses/9820779439 Slide 12 of 62 Thursday 4 March 2010 12
  13. 13. Twitter http://j.mp/info/chns6b Slide 13 of 62 Thursday 4 March 2010 13
  14. 14. Twitter for sales http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article Slide 14 of 62 Thursday 4 March 2010 14
  15. 15. Twitter for Outreach http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter Slide 15 of 62 Thursday 4 March 2010 15
  16. 16. Why not? http://www.sustainabilityreport.heineken.com/energy/what_we_did.html Slide 16 of 62 Thursday 4 March 2010 16
  17. 17. Search Engines Source: comScore qSearch, Expanded Search Query Report, November 2009 Slide 17 of 62 Thursday 4 March 2010 17
  18. 18. YouTube http://www.youtube.com/user/homedepot Slide 18 of 62 Thursday 4 March 2010 18
  19. 19. YouTube http://www.youtube.com/user/blendtec Slide 19 of 62 Thursday 4 March 2010 19
  20. 20. YouTube http://www.youtube.com/user/MyMolsonCanadian Slide 20 of 62 Thursday 4 March 2010 20
  21. 21. YouTube http://www.youtube.com/user/HeinekenWalkInFridge Slide 21 of 62 Thursday 4 March 2010 21
  22. 22. Photo Sharing http://www.flickr.com/photos/gmeurope/ Slide 22 of 62 Thursday 4 March 2010 22
  23. 23. Photo Sharing http://www.flickr.com/photos/innocentdrinks/3833428934/ Slide 23 of 62 Thursday 4 March 2010 23
  24. 24. Photo Sharing http://www.flickr.com/groups/79323077@N00/pool/ Slide 24 of 62 Thursday 4 March 2010 24
  25. 25. FaceBook http://www.facebook.com/cocacola#!/cocacola?v=wall&__a=4 Slide 25 of 62 Thursday 4 March 2010 25
  26. 26. FaceBook http://www.facebook.com/redbull Slide 26 of 62 Thursday 4 March 2010 26
  27. 27. FaceBook http://www.facebook.com/redbull Slide 27 of 62 Thursday 4 March 2010 27
  28. 28. FaceBook http://www.facebook.com/heineken Slide 28 of 62 Thursday 4 March 2010 28
  29. 29. FaceBook http://www.facebook.com/pages/Cruzcampo/20212817519 Slide 29 of 62 Thursday 4 March 2010 29
  30. 30. FaceBook http://www.facebook.com/pages/Murphys-Irish-Stout/17531556437 Slide 30 of 62 Thursday 4 March 2010 30
  31. 31. LinkedIn http://www.linkedIn.com Slide 31 of 62 Thursday 4 March 2010 31
  32. 32. SlideShare http://www.slideshare.net/TomRaftery/presentations Slide 32 of 62 Thursday 4 March 2010 32
  33. 33. SlideShare Slide 33 of 62 Thursday 4 March 2010 33
  34. 34. SlideShare Slide 34 of 62 Thursday 4 March 2010 34
  35. 35. SlideShare Channels http://www.slideshare.net/RedMonk Slide 35 of 62 Thursday 4 March 2010 35
  36. 36. Social Bookmarking http://www.diigo.com/user/tomraftery Slide 36 of 62 Thursday 4 March 2010 36
  37. 37. Social Bookmarking http://delicious.com/adobe Slide 37 of 62 Thursday 4 March 2010 37
  38. 38. Second Life http://www.ibm.com/3dworlds/businesscenter/us/en/ Slide 38 of 62 Thursday 4 March 2010 38
  39. 39. Crowdsourcing http://www.ideastorm.com/ Slide 39 of 62 Thursday 4 March 2010 39
  40. 40. Crowdsourcing http://mystarbucksidea.force.com/ideaHome Slide 40 of 62 Thursday 4 March 2010 40
  41. 41. Crowdsourcing http://www.taxalmanac.org/index.php/Main_Page Slide 41 of 62 Thursday 4 March 2010 41
  42. 42. Crowdsourcing http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article Slide 42 of 62 Thursday 4 March 2010 42
  43. 43. Wikis http://en.wikipedia.org/wiki/Heineken_International Slide 43 of 62 Thursday 4 March 2010 43
  44. 44. Wikis http://pbworks.com/ Slide 44 of 62 Thursday 4 March 2010 44
  45. 45. Wikis http://www.mindtouch.com/ Slide 45 of 62 Thursday 4 March 2010 45
  46. 46. Wikis http://www.socialtext.com/ Slide 46 of 62 Thursday 4 March 2010 46
  47. 47. Social Media hubs http://www.gmeurope.info/social_media_newsroom/ Slide 47 of 62 Thursday 4 March 2010 47
  48. 48. Social Media Hub http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/ Slide 48 of 62 Thursday 4 March 2010 48
  49. 49. Social Media Hub http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/ Slide 49 of 62 Thursday 4 March 2010 49
  50. 50. Trends... Slide 50 of 62 Thursday 4 March 2010 50
  51. 51. Mobile apps Slide 51 of 62 Thursday 4 March 2010 51
  52. 52. Mobile apps Slide 52 of 62 Thursday 4 March 2010 52
  53. 53. Mobile apps Slide 53 of 62 Thursday 4 March 2010 53
  54. 54. Mobile apps Slide 54 of 62 Thursday 4 March 2010 54
  55. 55. location-based apps Slide 55 of 62 Thursday 4 March 2010 55
  56. 56. location-based apps Slide 56 of 62 Thursday 4 March 2010 56
  57. 57. location-based apps Slide 57 of 62 Thursday 4 March 2010 57
  58. 58. Augmented Reality Photo http://www.flickr.com/photos/fstorr/4029330570/ Slide 58 of 62 Thursday 4 March 2010 58
  59. 59. Augmented Reality Photo http://www.flickr.com/photos/fstorr/4028582385/ Slide 59 of 62 Thursday 4 March 2010 59
  60. 60. Augmented Reality Photo http://www.flickr.com/photos/turkletom/4325703868/ Slide 60 of 62 Thursday 4 March 2010 60
  61. 61. Recruitment / Retention From the WWI Museum Kansas City  Slide 61 of 62 Thursday 4 March 2010 61
  62. 62. Thanks! Slide 62 of 62 Thursday 4 March 2010 62
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