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Social Media for business

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Presentation for the Spanish-Irish Business Network in Madrid on the uses of Social Media for business.

Presentation for the Spanish-Irish Business Network in Madrid on the uses of Social Media for business.

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  • 1. Social Media for business Or, how to win friends and influence people! 1 Friday 12 November 2010
  • 2. Tom Raftery •Lead analyst, energy and sustainability practice, RedMonk •GreenMonk.net •twitter.com/tomraftery •tom@redmonk.com •+34 677 695 468 2 Friday 12 November 2010
  • 3. Who are you? Photo http://www.flickr.com/photos/66164549@N00/2684465429/ 3 Friday 12 November 2010
  • 4. 4 Social Media? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Friday 12 November 2010
  • 5. Social Media? 5 Friday 12 November 2010
  • 6. Blogs 6 http://blogs.intel.com/csr Friday 12 November 2010
  • 7. Blogs 7 http://blogs.msdn.com/see Friday 12 November 2010
  • 8. Blogs 8 Friday 12 November 2010
  • 9. Blogs http://boeingblogs.com/randy/ 9 Friday 12 November 2010
  • 10. Blogs http://jnjbtw.com/ 10 Friday 12 November 2010
  • 11. Blogs 11 http://yollegoafindemes.carrefour.es/ Friday 12 November 2010
  • 12. Twitter http://twitter.com/TomRaftery 12 Friday 12 November 2010
  • 13. Twitter 13 http://techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/ Friday 12 November 2010
  • 14. Twitter 14 http://twitter.com/comcastcares Friday 12 November 2010
  • 15. Twitter http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter 15 Friday 12 November 2010
  • 16. Twitter 16 http://twitter.com/#!/Iberia Friday 12 November 2010
  • 17. Twitter 17 http://twitter.com/#!/Iberia/status/28709602353 Friday 12 November 2010
  • 18. Twitter 18 http://twitter.com/#!/TomRaftery/status/2771137826127872 Friday 12 November 2010
  • 19. Twitter 19 http://twitter.com/Vueling Friday 12 November 2010
  • 20. Twitter analytics 20 http://twitter.com/#!/TomRaftery/statuses/28586018149 Friday 12 November 2010
  • 21. Twitter analytics 21 http://bit.ly/b4Tjfz+ Friday 12 November 2010
  • 22. Twitter analytics 22 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  • 23. Twitter analytics 23 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  • 24. Twitter analytics 24 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  • 25. Twitter analytics 25 http://amplicate.com/search?q=aer%20lingus Friday 12 November 2010
  • 26. Twitter analytics 26 http://amplicate.com/search?q=ryanair Friday 12 November 2010
  • 27. Twitter analytics 27 http://amplicate.com/search?q=jetblue&x=0&y=0 Friday 12 November 2010
  • 28. Sales http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article 28 Friday 12 November 2010
  • 29. Sales 29 http://mashable.com/2009/12/08/dell-twitter-sales/ Friday 12 November 2010
  • 30. Sales 30 http://twitter.com/#!/delloutlet Friday 12 November 2010
  • 31. Promotion 31 Friday 12 November 2010
  • 32. Search Engines Source: comScore qSearch, Expanded Search Query Report, November 2009 32 Friday 12 November 2010
  • 33. YouTube http://www.youtube.com/user/homedepot 33 Friday 12 November 2010
  • 34. YouTube http://www.youtube.com/user/blendtec 34 Friday 12 November 2010
  • 35. YouTube http://www.youtube.com/user/MyMolsonCanadian 35 Friday 12 November 2010
  • 36. YouTube 36 http://www.youtube.com/watch?v=5YGc4zOqozo Friday 12 November 2010
  • 37. Photo Sharing http://www.flickr.com/photos/gmeurope/ 37 Friday 12 November 2010
  • 38. Photo Sharing http://www.flickr.com/photos/innocentdrinks/3833428934/ 38 Friday 12 November 2010
  • 39. Photo Sharing http://www.flickr.com/groups/79323077@N00/pool/ 39 Friday 12 November 2010
  • 40. FaceBook 40 http://www.facebook.com/cocacola Friday 12 November 2010
  • 41. FaceBook 41 http://www.facebook.com/elcorteingles Friday 12 November 2010
  • 42. FaceBook 42 http://www.facebook.com/iberia Friday 12 November 2010
  • 43. FaceBook 43 http://www.flickr.com/photos/traftery/4445846634/ Friday 12 November 2010
  • 44. FaceBook 44 http://www.flickr.com/photos/traftery/4445777716/ Friday 12 November 2010
  • 45. Xing http://www.xing.com 45 Friday 12 November 2010
  • 46. LinkedIn 46 http://www.linkedin.com/nhome/ Friday 12 November 2010
  • 47. SlideShare 47 http://www.slideshare.net/TomRaftery/presentations Friday 12 November 2010
  • 48. SlideShare 48 Friday 12 November 2010
  • 49. SlideShare 49 Friday 12 November 2010
  • 50. SlideShare 50 http://www.slideshare.net/RedMonk Friday 12 November 2010
  • 51. Social Bookmarking http://www.diigo.com/user/tomraftery 51 Friday 12 November 2010
  • 52. Social Bookmarking http://delicious.com/adobe 52 Friday 12 November 2010
  • 53. Second Life http://www.ibm.com/3dworlds/businesscenter/us/en/ 53 Friday 12 November 2010
  • 54. Crowdsourcing http://www.ideastorm.com/ 54 Friday 12 November 2010
  • 55. Crowdsourcing http://mystarbucksidea.force.com/ideaHome 55 Friday 12 November 2010
  • 56. Crowdsourcing http://www.taxalmanac.org/index.php/Main_Page 56 Friday 12 November 2010
  • 57. Crowdsourcing http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article 57 Friday 12 November 2010
  • 58. Politics 58 Friday 12 November 2010
  • 59. Social Media hubs http://www.gmeurope.info/social_media_newsroom/ 59 Friday 12 November 2010
  • 60. Social Media Hub http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/ 60 Friday 12 November 2010
  • 61. Social Media Hub http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/ 61 Friday 12 November 2010
  • 62. Recruitment / Retention From the WWI Museum Kansas City  62 Friday 12 November 2010
  • 63. Conclusion 63 There’s fun afoot on the internet, and business had better take it seriously. When paradox becomes paradigm, it’s already too late to look for a magic-bullet cure for Corporate Linguistic Deficit Disorder. It’s time to imagine entirely new roles, new reasons, new worlds. Christopher Locke The Cluetrain Manifesto, 1999. Friday 12 November 2010
  • 64. 64 Thanks! Friday 12 November 2010