Social Media for business
Or, how to win friends and influence
people!
1
Friday 12 November 2010
Tom Raftery
•Lead analyst, energy and
sustainability practice,
RedMonk
•GreenMonk.net
•twitter.com/tomraftery
•tom@redmonk...
Who are you?
Photo http://www.flickr.com/photos/66164549@N00/2684465429/
3
Friday 12 November 2010
4
Social Media?
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Friday 12 November 2010
Social Media?
5
Friday 12 November 2010
Blogs
6
http://blogs.intel.com/csr
Friday 12 November 2010
Blogs
7
http://blogs.msdn.com/see
Friday 12 November 2010
Blogs
8
Friday 12 November 2010
Blogs
http://boeingblogs.com/randy/
9
Friday 12 November 2010
Blogs
http://jnjbtw.com/
10
Friday 12 November 2010
Blogs
11
http://yollegoafindemes.carrefour.es/
Friday 12 November 2010
Twitter
http://twitter.com/TomRaftery
12
Friday 12 November 2010
Twitter
13
http://techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/
Friday 12 November 20...
Twitter
14
http://twitter.com/comcastcares
Friday 12 November 2010
Twitter
http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter
15
Friday 12 November 2010
Twitter
16
http://twitter.com/#!/Iberia
Friday 12 November 2010
Twitter
17
http://twitter.com/#!/Iberia/status/28709602353
Friday 12 November 2010
Twitter
18
http://twitter.com/#!/TomRaftery/status/2771137826127872
Friday 12 November 2010
Twitter
19
http://twitter.com/Vueling
Friday 12 November 2010
Twitter analytics
20
http://twitter.com/#!/TomRaftery/statuses/28586018149
Friday 12 November 2010
Twitter analytics
21
http://bit.ly/b4Tjfz+
Friday 12 November 2010
Twitter analytics
22
http://www.chatterscope.com/live/search/
Friday 12 November 2010
Twitter analytics
23
http://www.chatterscope.com/live/search/
Friday 12 November 2010
Twitter analytics
24
http://www.chatterscope.com/live/search/
Friday 12 November 2010
Twitter analytics
25
http://amplicate.com/search?q=aer%20lingus
Friday 12 November 2010
Twitter analytics
26
http://amplicate.com/search?q=ryanair
Friday 12 November 2010
Twitter analytics
27
http://amplicate.com/search?q=jetblue&x=0&y=0
Friday 12 November 2010
Sales
http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article
28
Friday 12 November 2010
Sales
29
http://mashable.com/2009/12/08/dell-twitter-sales/
Friday 12 November 2010
Sales
30
http://twitter.com/#!/delloutlet
Friday 12 November 2010
Promotion
31
Friday 12 November 2010
Search Engines
Source: comScore qSearch, Expanded Search Query Report, November 2009
32
Friday 12 November 2010
YouTube
http://www.youtube.com/user/homedepot
33
Friday 12 November 2010
YouTube
http://www.youtube.com/user/blendtec
34
Friday 12 November 2010
YouTube
http://www.youtube.com/user/MyMolsonCanadian
35
Friday 12 November 2010
YouTube
36
http://www.youtube.com/watch?v=5YGc4zOqozo
Friday 12 November 2010
Photo Sharing
http://www.flickr.com/photos/gmeurope/
37
Friday 12 November 2010
Photo Sharing
http://www.flickr.com/photos/innocentdrinks/3833428934/
38
Friday 12 November 2010
Photo Sharing
http://www.flickr.com/groups/79323077@N00/pool/
39
Friday 12 November 2010
FaceBook
40
http://www.facebook.com/cocacola
Friday 12 November 2010
FaceBook
41
http://www.facebook.com/elcorteingles
Friday 12 November 2010
FaceBook
42
http://www.facebook.com/iberia
Friday 12 November 2010
FaceBook
43
http://www.flickr.com/photos/traftery/4445846634/
Friday 12 November 2010
FaceBook
44
http://www.flickr.com/photos/traftery/4445777716/
Friday 12 November 2010
Xing
http://www.xing.com
45
Friday 12 November 2010
LinkedIn
46
http://www.linkedin.com/nhome/
Friday 12 November 2010
SlideShare
47
http://www.slideshare.net/TomRaftery/presentations
Friday 12 November 2010
SlideShare
48
Friday 12 November 2010
SlideShare
49
Friday 12 November 2010
SlideShare
50
http://www.slideshare.net/RedMonk
Friday 12 November 2010
Social Bookmarking
http://www.diigo.com/user/tomraftery
51
Friday 12 November 2010
Social Bookmarking
http://delicious.com/adobe
52
Friday 12 November 2010
Second Life
http://www.ibm.com/3dworlds/businesscenter/us/en/
53
Friday 12 November 2010
Crowdsourcing
http://www.ideastorm.com/
54
Friday 12 November 2010
Crowdsourcing
http://mystarbucksidea.force.com/ideaHome
55
Friday 12 November 2010
Crowdsourcing
http://www.taxalmanac.org/index.php/Main_Page
56
Friday 12 November 2010
Crowdsourcing
http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.articl...
Politics
58
Friday 12 November 2010
Social Media hubs
http://www.gmeurope.info/social_media_newsroom/
59
Friday 12 November 2010
Social Media Hub
http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
60
Friday 12 November 2010
Social Media Hub
http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/
61
Friday 12 ...
Recruitment / Retention
From the WWI Museum Kansas City 
62
Friday 12 November 2010
Conclusion
63
There’s fun afoot on the internet, and business had better take it
seriously. When paradox becomes paradigm,...
64
Thanks!
Friday 12 November 2010
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Social Media for business

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Presentation for the Spanish-Irish Business Network in Madrid on the uses of Social Media for business.

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Social Media for business

  1. 1. Social Media for business Or, how to win friends and influence people! 1 Friday 12 November 2010
  2. 2. Tom Raftery •Lead analyst, energy and sustainability practice, RedMonk •GreenMonk.net •twitter.com/tomraftery •tom@redmonk.com •+34 677 695 468 2 Friday 12 November 2010
  3. 3. Who are you? Photo http://www.flickr.com/photos/66164549@N00/2684465429/ 3 Friday 12 November 2010
  4. 4. 4 Social Media? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Friday 12 November 2010
  5. 5. Social Media? 5 Friday 12 November 2010
  6. 6. Blogs 6 http://blogs.intel.com/csr Friday 12 November 2010
  7. 7. Blogs 7 http://blogs.msdn.com/see Friday 12 November 2010
  8. 8. Blogs 8 Friday 12 November 2010
  9. 9. Blogs http://boeingblogs.com/randy/ 9 Friday 12 November 2010
  10. 10. Blogs http://jnjbtw.com/ 10 Friday 12 November 2010
  11. 11. Blogs 11 http://yollegoafindemes.carrefour.es/ Friday 12 November 2010
  12. 12. Twitter http://twitter.com/TomRaftery 12 Friday 12 November 2010
  13. 13. Twitter 13 http://techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/ Friday 12 November 2010
  14. 14. Twitter 14 http://twitter.com/comcastcares Friday 12 November 2010
  15. 15. Twitter http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter 15 Friday 12 November 2010
  16. 16. Twitter 16 http://twitter.com/#!/Iberia Friday 12 November 2010
  17. 17. Twitter 17 http://twitter.com/#!/Iberia/status/28709602353 Friday 12 November 2010
  18. 18. Twitter 18 http://twitter.com/#!/TomRaftery/status/2771137826127872 Friday 12 November 2010
  19. 19. Twitter 19 http://twitter.com/Vueling Friday 12 November 2010
  20. 20. Twitter analytics 20 http://twitter.com/#!/TomRaftery/statuses/28586018149 Friday 12 November 2010
  21. 21. Twitter analytics 21 http://bit.ly/b4Tjfz+ Friday 12 November 2010
  22. 22. Twitter analytics 22 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  23. 23. Twitter analytics 23 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  24. 24. Twitter analytics 24 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  25. 25. Twitter analytics 25 http://amplicate.com/search?q=aer%20lingus Friday 12 November 2010
  26. 26. Twitter analytics 26 http://amplicate.com/search?q=ryanair Friday 12 November 2010
  27. 27. Twitter analytics 27 http://amplicate.com/search?q=jetblue&x=0&y=0 Friday 12 November 2010
  28. 28. Sales http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article 28 Friday 12 November 2010
  29. 29. Sales 29 http://mashable.com/2009/12/08/dell-twitter-sales/ Friday 12 November 2010
  30. 30. Sales 30 http://twitter.com/#!/delloutlet Friday 12 November 2010
  31. 31. Promotion 31 Friday 12 November 2010
  32. 32. Search Engines Source: comScore qSearch, Expanded Search Query Report, November 2009 32 Friday 12 November 2010
  33. 33. YouTube http://www.youtube.com/user/homedepot 33 Friday 12 November 2010
  34. 34. YouTube http://www.youtube.com/user/blendtec 34 Friday 12 November 2010
  35. 35. YouTube http://www.youtube.com/user/MyMolsonCanadian 35 Friday 12 November 2010
  36. 36. YouTube 36 http://www.youtube.com/watch?v=5YGc4zOqozo Friday 12 November 2010
  37. 37. Photo Sharing http://www.flickr.com/photos/gmeurope/ 37 Friday 12 November 2010
  38. 38. Photo Sharing http://www.flickr.com/photos/innocentdrinks/3833428934/ 38 Friday 12 November 2010
  39. 39. Photo Sharing http://www.flickr.com/groups/79323077@N00/pool/ 39 Friday 12 November 2010
  40. 40. FaceBook 40 http://www.facebook.com/cocacola Friday 12 November 2010
  41. 41. FaceBook 41 http://www.facebook.com/elcorteingles Friday 12 November 2010
  42. 42. FaceBook 42 http://www.facebook.com/iberia Friday 12 November 2010
  43. 43. FaceBook 43 http://www.flickr.com/photos/traftery/4445846634/ Friday 12 November 2010
  44. 44. FaceBook 44 http://www.flickr.com/photos/traftery/4445777716/ Friday 12 November 2010
  45. 45. Xing http://www.xing.com 45 Friday 12 November 2010
  46. 46. LinkedIn 46 http://www.linkedin.com/nhome/ Friday 12 November 2010
  47. 47. SlideShare 47 http://www.slideshare.net/TomRaftery/presentations Friday 12 November 2010
  48. 48. SlideShare 48 Friday 12 November 2010
  49. 49. SlideShare 49 Friday 12 November 2010
  50. 50. SlideShare 50 http://www.slideshare.net/RedMonk Friday 12 November 2010
  51. 51. Social Bookmarking http://www.diigo.com/user/tomraftery 51 Friday 12 November 2010
  52. 52. Social Bookmarking http://delicious.com/adobe 52 Friday 12 November 2010
  53. 53. Second Life http://www.ibm.com/3dworlds/businesscenter/us/en/ 53 Friday 12 November 2010
  54. 54. Crowdsourcing http://www.ideastorm.com/ 54 Friday 12 November 2010
  55. 55. Crowdsourcing http://mystarbucksidea.force.com/ideaHome 55 Friday 12 November 2010
  56. 56. Crowdsourcing http://www.taxalmanac.org/index.php/Main_Page 56 Friday 12 November 2010
  57. 57. Crowdsourcing http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article 57 Friday 12 November 2010
  58. 58. Politics 58 Friday 12 November 2010
  59. 59. Social Media hubs http://www.gmeurope.info/social_media_newsroom/ 59 Friday 12 November 2010
  60. 60. Social Media Hub http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/ 60 Friday 12 November 2010
  61. 61. Social Media Hub http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/ 61 Friday 12 November 2010
  62. 62. Recruitment / Retention From the WWI Museum Kansas City  62 Friday 12 November 2010
  63. 63. Conclusion 63 There’s fun afoot on the internet, and business had better take it seriously. When paradox becomes paradigm, it’s already too late to look for a magic-bullet cure for Corporate Linguistic Deficit Disorder. It’s time to imagine entirely new roles, new reasons, new worlds. Christopher Locke The Cluetrain Manifesto, 1999. Friday 12 November 2010
  64. 64. 64 Thanks! Friday 12 November 2010
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