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Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
Social Media for business
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Social Media for business

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Presentation for the Spanish-Irish Business Network in Madrid on the uses of Social Media for business.

Presentation for the Spanish-Irish Business Network in Madrid on the uses of Social Media for business.

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  • 1. Social Media for business Or, how to win friends and influence people! 1 Friday 12 November 2010
  • 2. Tom Raftery •Lead analyst, energy and sustainability practice, RedMonk •GreenMonk.net •twitter.com/tomraftery •tom@redmonk.com •+34 677 695 468 2 Friday 12 November 2010
  • 3. Who are you? Photo http://www.flickr.com/photos/66164549@N00/2684465429/ 3 Friday 12 November 2010
  • 4. 4 Social Media? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Friday 12 November 2010
  • 5. Social Media? 5 Friday 12 November 2010
  • 6. Blogs 6 http://blogs.intel.com/csr Friday 12 November 2010
  • 7. Blogs 7 http://blogs.msdn.com/see Friday 12 November 2010
  • 8. Blogs 8 Friday 12 November 2010
  • 9. Blogs http://boeingblogs.com/randy/ 9 Friday 12 November 2010
  • 10. Blogs http://jnjbtw.com/ 10 Friday 12 November 2010
  • 11. Blogs 11 http://yollegoafindemes.carrefour.es/ Friday 12 November 2010
  • 12. Twitter http://twitter.com/TomRaftery 12 Friday 12 November 2010
  • 13. Twitter 13 http://techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/ Friday 12 November 2010
  • 14. Twitter 14 http://twitter.com/comcastcares Friday 12 November 2010
  • 15. Twitter http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter 15 Friday 12 November 2010
  • 16. Twitter 16 http://twitter.com/#!/Iberia Friday 12 November 2010
  • 17. Twitter 17 http://twitter.com/#!/Iberia/status/28709602353 Friday 12 November 2010
  • 18. Twitter 18 http://twitter.com/#!/TomRaftery/status/2771137826127872 Friday 12 November 2010
  • 19. Twitter 19 http://twitter.com/Vueling Friday 12 November 2010
  • 20. Twitter analytics 20 http://twitter.com/#!/TomRaftery/statuses/28586018149 Friday 12 November 2010
  • 21. Twitter analytics 21 http://bit.ly/b4Tjfz+ Friday 12 November 2010
  • 22. Twitter analytics 22 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  • 23. Twitter analytics 23 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  • 24. Twitter analytics 24 http://www.chatterscope.com/live/search/ Friday 12 November 2010
  • 25. Twitter analytics 25 http://amplicate.com/search?q=aer%20lingus Friday 12 November 2010
  • 26. Twitter analytics 26 http://amplicate.com/search?q=ryanair Friday 12 November 2010
  • 27. Twitter analytics 27 http://amplicate.com/search?q=jetblue&x=0&y=0 Friday 12 November 2010
  • 28. Sales http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article 28 Friday 12 November 2010
  • 29. Sales 29 http://mashable.com/2009/12/08/dell-twitter-sales/ Friday 12 November 2010
  • 30. Sales 30 http://twitter.com/#!/delloutlet Friday 12 November 2010
  • 31. Promotion 31 Friday 12 November 2010
  • 32. Search Engines Source: comScore qSearch, Expanded Search Query Report, November 2009 32 Friday 12 November 2010
  • 33. YouTube http://www.youtube.com/user/homedepot 33 Friday 12 November 2010
  • 34. YouTube http://www.youtube.com/user/blendtec 34 Friday 12 November 2010
  • 35. YouTube http://www.youtube.com/user/MyMolsonCanadian 35 Friday 12 November 2010
  • 36. YouTube 36 http://www.youtube.com/watch?v=5YGc4zOqozo Friday 12 November 2010
  • 37. Photo Sharing http://www.flickr.com/photos/gmeurope/ 37 Friday 12 November 2010
  • 38. Photo Sharing http://www.flickr.com/photos/innocentdrinks/3833428934/ 38 Friday 12 November 2010
  • 39. Photo Sharing http://www.flickr.com/groups/79323077@N00/pool/ 39 Friday 12 November 2010
  • 40. FaceBook 40 http://www.facebook.com/cocacola Friday 12 November 2010
  • 41. FaceBook 41 http://www.facebook.com/elcorteingles Friday 12 November 2010
  • 42. FaceBook 42 http://www.facebook.com/iberia Friday 12 November 2010
  • 43. FaceBook 43 http://www.flickr.com/photos/traftery/4445846634/ Friday 12 November 2010
  • 44. FaceBook 44 http://www.flickr.com/photos/traftery/4445777716/ Friday 12 November 2010
  • 45. Xing http://www.xing.com 45 Friday 12 November 2010
  • 46. LinkedIn 46 http://www.linkedin.com/nhome/ Friday 12 November 2010
  • 47. SlideShare 47 http://www.slideshare.net/TomRaftery/presentations Friday 12 November 2010
  • 48. SlideShare 48 Friday 12 November 2010
  • 49. SlideShare 49 Friday 12 November 2010
  • 50. SlideShare 50 http://www.slideshare.net/RedMonk Friday 12 November 2010
  • 51. Social Bookmarking http://www.diigo.com/user/tomraftery 51 Friday 12 November 2010
  • 52. Social Bookmarking http://delicious.com/adobe 52 Friday 12 November 2010
  • 53. Second Life http://www.ibm.com/3dworlds/businesscenter/us/en/ 53 Friday 12 November 2010
  • 54. Crowdsourcing http://www.ideastorm.com/ 54 Friday 12 November 2010
  • 55. Crowdsourcing http://mystarbucksidea.force.com/ideaHome 55 Friday 12 November 2010
  • 56. Crowdsourcing http://www.taxalmanac.org/index.php/Main_Page 56 Friday 12 November 2010
  • 57. Crowdsourcing http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article 57 Friday 12 November 2010
  • 58. Politics 58 Friday 12 November 2010
  • 59. Social Media hubs http://www.gmeurope.info/social_media_newsroom/ 59 Friday 12 November 2010
  • 60. Social Media Hub http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/ 60 Friday 12 November 2010
  • 61. Social Media Hub http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/ 61 Friday 12 November 2010
  • 62. Recruitment / Retention From the WWI Museum Kansas City  62 Friday 12 November 2010
  • 63. Conclusion 63 There’s fun afoot on the internet, and business had better take it seriously. When paradox becomes paradigm, it’s already too late to look for a magic-bullet cure for Corporate Linguistic Deficit Disorder. It’s time to imagine entirely new roles, new reasons, new worlds. Christopher Locke The Cluetrain Manifesto, 1999. Friday 12 November 2010
  • 64. 64 Thanks! Friday 12 November 2010

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