Transcript of "Can Social Media make Utilities sexy again?"
Tom Raery, Principal Analyst RedMonk1Can Social make utilitiessexy again?
• Principal analyst, RedMonk• GreenMonk.net• twitter.com/tomraftery• firstname.lastname@example.org• +34 677 695 468• SlideShare.net/TomRaftery2Tom RafteryBullet points - sorry!More Bullet points on this slide than on the rest of the entire deck!Prob won’t have time for q’s at end - will hang around but here are my contact details in case you can’t stay
3What I had for breakfast?Photo - http://www.flickr.com/photos/zanehollingsworth/3435030263/People often belittle Social Media saying - it is full of ppl saying what they had for breakfastHow many ppl empathise?
4What I had for breakfast?http://www.ft.com/intl/cms/s/0/bd5a5ce2-aa57-11e1-899d-00144feabdc0.html#axzz2OAlD9lavGood article with lots of big data references in generalT-Mobile in US analysed its 33m customer data records, web logs, billing data and social media information to predict customer defectionsIt halved customer defections in a single quarter
5Facebookhttp://news.cnet.com/8301-1023_3-57566550-93/facebook-by-the-numbers-1.06-billion-monthly-active-users/1.06 billion monthly active users (MAU) as of December 31, 2012618 million daily active users (DAU) for December 2012680 million mobile MAUs as of December 31
6Facebookhttp://www.insidefacebook.com/2013/01/30/facebooks-global-growth-in-q4-1-06b-mau-mobile-surpasses-web/In Dec 2012 Mobile DAUs exceededweb DAUs for the ﬁrst time
7Twitterhttp://hide.dyndns.info/tweetcounter/index-en.cgiIncreasing tweets per day over the last year
8Analyticshttp://blogs.wsj.com/cio/2012/07/26/social-media-for-the-innovative-cio/Theres no such thing as information overload - only ﬁlterfailure.Clay Shirky, Prof NYU,Fellow at the Berkman Center for Internet and Society
19Video http://www.youtube.com/watch?v=iXogX1WBcZAAusgridHas had well over 20,000 views!
20Greying workforcePhoto credit http://www.flickr.com/photos/goflorp/3865042877/Recruitment issues urgent becauseIn the U.S. energy sector, more than a third of the workforce already is over 50 years old - http://hbr.org/2008/02/managing-demographic-risk/ar/1U.S. Bureau of Labor Statistics: In the US approx 30-40% of the work force in the electric utility sector will retire in the next 10 yearsAnd aging infrastructure
21BoringPhoto credit http://www.ﬂickr.com/photos/vmcamposjr/3630714365/Perception of Utility companies
22RecruitmentPhoto http://www.ﬂickr.com/photos/legofenris/4003590489/Brand and aging workforce issues have follow-on consequences for recruitment/retention
23RetentionPhoto http://www.flickr.com/photos/stephanridgway/4110712532/David Legge - Fortis BC - guy walking out of interview
24RetentionTwitter as news/info gathering medium
25Retentionhttp://www.flickr.com/photos/traftery/5467650475/For millennial’s - blocking SM is like putting a rotary dial phone on their desk with a lock on the dial
26Retentionhttp://blogs.wsj.com/cio/2012/07/26/social-media-for-the-innovative-cio/Twitter is a primary source to gather information aboutchanges in my industry. It helps the organization staycurrent with the latest trends and thinking.Casey Coleman, CIO of the U.S. General Services AdministrationDon’t take my word for it
27CollaborationPhoto http://www.flickr.com/photos/dabhaid/314923760/Social media can be powerful way to share info within orgsAnd stop co losing info when ppl leave
28CollaborationIBM internal blogsTag clouds - recommendations, similar blogsIBM has 20k internal blogs - running blog program 9 yrs
33Energy ManagementWhat-if Energy apps had:•Ability to share to Facebook, Twitter, Google+, etc•Leaderboards?•Achievement badges?•Targets and scores?With increased information and ‘fun factor’ - people become more engaged -> the MTKD is prolonged
35Dellhttp://readwrite.com/2011/07/21/how-dell-really-listens-to-itsDell has 70 employees, processing 25,000 social media events in 11 languagesBased on Radian6
36Utilitieshttp://greenmonk.net/2012/11/01/sustainability-social-media-and-big-data/GE’s Grid IQ Insight can mine social media for mentions of outagesGives early notiﬁcations of an outage in an areaIf geotagged and/or includes images/video can conﬁrm cause of outage and speed up time to resolution