Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

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This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

  1. 1. Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
  2. 2. CIX • Cork Internet eXchange - CIX • Irish hyper energy-efficient data centre
  3. 3. CIX Vision • Hyper energy-efficient data centre • Why? • How?
  4. 4. Why? Climate change
  5. 5. Why? • DC running costs • Staffing - controllable • Connectivity - decreasing • Energy - increasing
  6. 6. DC Energy requirements • Rack of equipment typically used • 1.5 kW 8 years ago • 4.5 kW 5 years ago and • 15 kW in 2006!
  7. 7. How?
  8. 8. How?
  9. 9. End Result Standard DC CIX Chiller 33% 12% Humidifier 3% <1% CRAC 9% 4% IT Equipment 30% 80% PDU 5% 0.01% UPS 18% <2% Lighting 1% <1% Switch Gear 1% 1%
  10. 10. Marketing? • Innovative • Tell our story • Green message • Cost saving • USP
  11. 11. Data Centre? Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
  12. 12. Data Centre? Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
  13. 13. How? • Open Sourced • Blog • Flickr • SlideShare • Video • Open days
  14. 14. Blog
  15. 15. Feedback
  16. 16. Feedback
  17. 17. Feedback
  18. 18. Flickr
  19. 19. Flickr
  20. 20. Flickr
  21. 21. SlideShare
  22. 22. Video
  23. 23. Open Day
  24. 24. Result
  25. 25. Result
  26. 26. Result
  27. 27. Result
  28. 28. Result
  29. 29. Result
  30. 30. Result
  31. 31. Result
  32. 32. Result
  33. 33. Result
  34. 34. Result
  35. 35. Result
  36. 36. Result
  37. 37. Result
  38. 38. Result! !! ! o o o h W
  39. 39. Conclusion • Simple steps taken • Large savings and USP • Sales!
  40. 40. Thanks Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com

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