Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)
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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

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This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

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  • NICE ONE Please have a look at the presentation if you like it. Please vote for it else let me know your thoughts on it.
    http://www.slideshare.net/leozalki/green-it-world-leo
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    Leo Victor
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    Please also look at this presentation and vote if you like it ..

    http://www.slideshare.net/misterjester/green-business-practices
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Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies) Presentation Transcript

  • Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
  • CIX • Cork Internet eXchange - CIX • Irish hyper energy-efficient data centre
  • CIX Vision • Hyper energy-efficient data centre • Why? • How? View slide
  • Why? Climate change View slide
  • Why? • DC running costs • Staffing - controllable • Connectivity - decreasing • Energy - increasing
  • DC Energy requirements • Rack of equipment typically used • 1.5 kW 8 years ago • 4.5 kW 5 years ago and • 15 kW in 2006!
  • How?
  • How?
  • End Result Standard DC CIX Chiller 33% 12% Humidifier 3% <1% CRAC 9% 4% IT Equipment 30% 80% PDU 5% 0.01% UPS 18% <2% Lighting 1% <1% Switch Gear 1% 1%
  • Marketing? • Innovative • Tell our story • Green message • Cost saving • USP
  • Data Centre? Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
  • Data Centre? Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
  • How? • Open Sourced • Blog • Flickr • SlideShare • Video • Open days
  • Blog
  • Feedback
  • Feedback
  • Feedback
  • Flickr
  • Flickr
  • Flickr
  • SlideShare
  • Video
  • Open Day
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result
  • Result! !! ! o o o h W
  • Conclusion • Simple steps taken • Large savings and USP • Sales!
  • Thanks Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com