Your SlideShare is downloading. ×
0
Marketing a Hyper
Energy-Efficient
  Data Center
         Tom Raftery

   Blog: www.greenmonk.net
    Email: tom@redmonk.c...
CIX



• Cork Internet eXchange - CIX
 • Irish hyper energy-efficient data centre
CIX Vision



• Hyper energy-efficient data centre
 • Why?
 • How?
Why? Climate change
Why?


• DC running costs
 • Staffing - controllable
 • Connectivity - decreasing
 • Energy - increasing
DC Energy requirements



 • Rack of equipment typically used
  • 1.5 kW 8 years ago
  • 4.5 kW 5 years ago and
  • 15 kW ...
How?
How?
End Result

               Standard DC   CIX
    Chiller       33%         12%
 Humidifier         3%         <1%
    CRAC ...
Marketing?

• Innovative
• Tell our story
• Green message
   • Cost saving
   • USP
Data Centre?




Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
Data Centre?




Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
How?

• Open Sourced
 • Blog
 • Flickr
 • SlideShare
 • Video
 • Open days
Blog
Feedback
Feedback
Feedback
Flickr
Flickr
Flickr
SlideShare
Video
Open Day
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result
Result!



           !! !
     o o
 o h
W
Conclusion



• Simple steps taken
• Large savings and USP
• Sales!
Thanks

      Tom Raftery

Blog: www.greenmonk.net
 Email: tom@redmonk.com
Upcoming SlideShare
Loading in...5
×

Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

3,130

Published on

This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

Published in: Technology, Sports
2 Comments
8 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,130
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
143
Comments
2
Likes
8
Embeds 0
No embeds

No notes for slide

Transcript of "Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)"

  1. 1. Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
  2. 2. CIX • Cork Internet eXchange - CIX • Irish hyper energy-efficient data centre
  3. 3. CIX Vision • Hyper energy-efficient data centre • Why? • How?
  4. 4. Why? Climate change
  5. 5. Why? • DC running costs • Staffing - controllable • Connectivity - decreasing • Energy - increasing
  6. 6. DC Energy requirements • Rack of equipment typically used • 1.5 kW 8 years ago • 4.5 kW 5 years ago and • 15 kW in 2006!
  7. 7. How?
  8. 8. How?
  9. 9. End Result Standard DC CIX Chiller 33% 12% Humidifier 3% <1% CRAC 9% 4% IT Equipment 30% 80% PDU 5% 0.01% UPS 18% <2% Lighting 1% <1% Switch Gear 1% 1%
  10. 10. Marketing? • Innovative • Tell our story • Green message • Cost saving • USP
  11. 11. Data Centre? Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
  12. 12. Data Centre? Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
  13. 13. How? • Open Sourced • Blog • Flickr • SlideShare • Video • Open days
  14. 14. Blog
  15. 15. Feedback
  16. 16. Feedback
  17. 17. Feedback
  18. 18. Flickr
  19. 19. Flickr
  20. 20. Flickr
  21. 21. SlideShare
  22. 22. Video
  23. 23. Open Day
  24. 24. Result
  25. 25. Result
  26. 26. Result
  27. 27. Result
  28. 28. Result
  29. 29. Result
  30. 30. Result
  31. 31. Result
  32. 32. Result
  33. 33. Result
  34. 34. Result
  35. 35. Result
  36. 36. Result
  37. 37. Result
  38. 38. Result! !! ! o o o h W
  39. 39. Conclusion • Simple steps taken • Large savings and USP • Sales!
  40. 40. Thanks Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×