Marketing a hyper energy-efficient (Green) data center (using Web 2.0 technologies)

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This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

This talk is a case study based on marketing Cork, Internet eXchange, a hyper energy-efficient (Green) data center using Web 2.0 technologies

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  • 1. Marketing a Hyper Energy-Efficient Data Center Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com
  • 2. CIX • Cork Internet eXchange - CIX • Irish hyper energy-efficient data centre
  • 3. CIX Vision • Hyper energy-efficient data centre • Why? • How?
  • 4. Why? Climate change
  • 5. Why? • DC running costs • Staffing - controllable • Connectivity - decreasing • Energy - increasing
  • 6. DC Energy requirements • Rack of equipment typically used • 1.5 kW 8 years ago • 4.5 kW 5 years ago and • 15 kW in 2006!
  • 7. How?
  • 8. How?
  • 9. End Result Standard DC CIX Chiller 33% 12% Humidifier 3% <1% CRAC 9% 4% IT Equipment 30% 80% PDU 5% 0.01% UPS 18% <2% Lighting 1% <1% Switch Gear 1% 1%
  • 10. Marketing? • Innovative • Tell our story • Green message • Cost saving • USP
  • 11. Data Centre? Photo credit http://www.flickr.com/photos/declanjewell/2508871570/
  • 12. Data Centre? Photo credit http://www.flickr.com/photos/johnniewalker/359440369/
  • 13. How? • Open Sourced • Blog • Flickr • SlideShare • Video • Open days
  • 14. Blog
  • 15. Feedback
  • 16. Feedback
  • 17. Feedback
  • 18. Flickr
  • 19. Flickr
  • 20. Flickr
  • 21. SlideShare
  • 22. Video
  • 23. Open Day
  • 24. Result
  • 25. Result
  • 26. Result
  • 27. Result
  • 28. Result
  • 29. Result
  • 30. Result
  • 31. Result
  • 32. Result
  • 33. Result
  • 34. Result
  • 35. Result
  • 36. Result
  • 37. Result
  • 38. Result! !! ! o o o h W
  • 39. Conclusion • Simple steps taken • Large savings and USP • Sales!
  • 40. Thanks Tom Raftery Blog: www.greenmonk.net Email: tom@redmonk.com