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Can social make utilities sexy again?

by Lead analyst, energy and sustainability practice, RedMonk, blogger, podcaster, speaker at RedMonk on Nov 08, 2012

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The demands on Utility companies today are increasing substantially. Ageing workforces, recruitment and retention issues are at the forefront of these demands and compounding that, Utilities are ...

The demands on Utility companies today are increasing substantially. Ageing workforces, recruitment and retention issues are at the forefront of these demands and compounding that, Utilities are increasingly looked on as being boring. On the other hand, start-ups in the social technology space are seen as innovative, customer focussed and fun organisations.

Can the lessons and technologies from these companies be used by Utilities? Smart social strategies can radically change an organisation’s image - do you want to make your Utility sexy once more?

How social can help Utilities overcome image related issues
How social mediums can alleviate some of the aging workforce, recruitment and retention difficulties
Engaging customers to reduce their energy requirements and building increased awareness of their usage
Your organisation can use social software to communicate better with customers
Social technologies can help utilities get their mojo back

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Can social make utilities sexy again? Can social make utilities sexy again? Presentation Transcript