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  1. 1. Image: Daniel Y. Go, Flickr<br />SOBERING UP<br />FROM CRACKBERRY<br />
  2. 2. Image: Orangeya, Flickr<br />For nearly a decade, BlackBerry has<br />revolutionized mobile productivity and <br />dominated the smartphone market.<br />
  3. 3. Image: loveroni, Flickr<br />Though considered a luxury smartphone (priced higher than many other smartphones), BlackBerry still maintained a leading market share. <br />
  4. 4. In November of 2009, BlackBerry commanded a whopping 40% market share of the recent acquirers of smartphones<br />Source: The Nielson Company<br />
  5. 5. Image: ^M.w, Flickr<br />Consumers were attracted to BlackBerry’s advanced security.<br />
  6. 6. Image:, Flickr<br />And its email capability.<br />
  7. 7. Image: Buthaina, Flickr<br /> And its unique BlackBerry Messenger.<br />
  8. 8. However, the 40% market share of recent acquirers of smartphones dropped to a mere 20% in December of 2010.<br />Source: The Nielson Company<br />
  9. 9. WheredidBlackBerry’smarketsharego?<br />
  10. 10. Image: fd, Flickr<br />Android-based phones have poached BlackBerry’s market share, fiscal quarter after fiscal quarter.<br />
  11. 11. BlackBerry’s competitive advantage no longer applied to the smartphone market as Android phones increasingly provided state-of-the-art capabilities.<br />Source: The Nielson Company<br />
  12. 12. Image: Phil Roeder, Flickr<br />In the first quarter of 2011, 36.2 million Android phones were sold, which equaled 36% of the smartphone market.<br />BlackBerry only snatched 13% of the market during this quarter.<br />Source: Gartner<br />
  13. 13. Image: Lomofy, Flickr<br />The first quarter of 2011 is also a tipping point. The amount of Android users finally surpassed the amount of BlackBerry users. <br />Source: TG Daily<br />
  14. 14. Image: John Catral, Flickr<br />Amount of Android users vs. BlackBerry users<br /> 29%<br />27%<br />Source: TG Daily<br />
  15. 15. The smartphone market is booming. Android is capitalizing the growth. BlackBerry is not.<br />Source: The Nielson Company<br />
  16. 16. Image: Pilot Ian | Photography, Flickr<br />Such a decline in BlackBerry’s sales comes as no surprise. <br />
  17. 17. There is an increasing desire for Android phones and a decreasing desire for BlackBerries amongst consumers.<br />Source: The Nielson Company<br />
  18. 18. The desire for a BlackBerry is even low amongst current BlackBerry users.<br />Source: The Nielson Company<br />
  19. 19. Source: The Nielson Company<br />
  20. 20. Source: The Nielson Company<br />
  21. 21. Source: The Nielson Company<br />
  22. 22. Image: Computman, Flickr<br />Consumer interest in BlackBerry has dropped across all demographics.<br />
  23. 23. Image: Robert S. Donovan, Flickr<br /> But…<br /> Why???<br />
  24. 24. Image: Cisco Pics, Flickr<br />Because companies are increasingly securitizing employee’s phone of choice, rendering BlackBerry’s leading security program irrelevant.<br />
  25. 25. Image: phillsacre, Flickr<br />Because BlackBerries no longer lead the innovation curve, as Android phones can now host email, internet, and GPS better and faster. <br />
  26. 26. Image: gpsachs [à Montréal], Flickr<br />Because Android is a better platform operating system for users to add advanced apps for everyday purposes and gaming.<br />
  27. 27. Image: Edlimagno, Flickr<br />And because BlackBerry has released a string of disappointing products, such as Torch.<br />
  28. 28. Image: RoozbehRokni, Flickr<br />In the every-changing, volatile smartphone market, it is all about the next BIG product. BlackBerry was once an example. However, it can be again, if BlackBerry caters to the smart users of the smartphone era. <br />