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  • Image: Daniel Y. Go, Flickr
    SOBERING UP
    FROM CRACKBERRY
  • Image: Orangeya, Flickr
    For nearly a decade, BlackBerry has
    revolutionized mobile productivity and
    dominated the smartphone market.
  • Image: loveroni, Flickr
    Though considered a luxury smartphone (priced higher than many other smartphones), BlackBerry still maintained a leading market share.
  • In November of 2009, BlackBerry commanded a whopping 40% market share of the recent acquirers of smartphones
    Source: The Nielson Company
  • Image: ^M.w, Flickr
    Consumers were attracted to BlackBerry’s advanced security.
  • Image: ilamont.com, Flickr
    And its email capability.
  • Image: Buthaina, Flickr
    And its unique BlackBerry Messenger.
  • However, the 40% market share of recent acquirers of smartphones dropped to a mere 20% in December of 2010.
    Source: The Nielson Company
  • WheredidBlackBerry’smarketsharego?
  • Image: fd, Flickr
    Android-based phones have poached BlackBerry’s market share, fiscal quarter after fiscal quarter.
  • BlackBerry’s competitive advantage no longer applied to the smartphone market as Android phones increasingly provided state-of-the-art capabilities.
    Source: The Nielson Company
  • Image: Phil Roeder, Flickr
    In the first quarter of 2011, 36.2 million Android phones were sold, which equaled 36% of the smartphone market.
    BlackBerry only snatched 13% of the market during this quarter.
    Source: Gartner
  • Image: Lomofy, Flickr
    The first quarter of 2011 is also a tipping point. The amount of Android users finally surpassed the amount of BlackBerry users.
    Source: TG Daily
  • Image: John Catral, Flickr
    Amount of Android users vs. BlackBerry users
    29%
    27%
    Source: TG Daily
  • The smartphone market is booming. Android is capitalizing the growth. BlackBerry is not.
    Source: The Nielson Company
  • Image: Pilot Ian | Photography, Flickr
    Such a decline in BlackBerry’s sales comes as no surprise.
  • There is an increasing desire for Android phones and a decreasing desire for BlackBerries amongst consumers.
    Source: The Nielson Company
  • The desire for a BlackBerry is even low amongst current BlackBerry users.
    Source: The Nielson Company
  • Source: The Nielson Company
  • Source: The Nielson Company
  • Source: The Nielson Company
  • Image: Computman, Flickr
    Consumer interest in BlackBerry has dropped across all demographics.
  • Image: Robert S. Donovan, Flickr
    But…
    Why???
  • Image: Cisco Pics, Flickr
    Because companies are increasingly securitizing employee’s phone of choice, rendering BlackBerry’s leading security program irrelevant.
  • Image: phillsacre, Flickr
    Because BlackBerries no longer lead the innovation curve, as Android phones can now host email, internet, and GPS better and faster.
  • Image: gpsachs [à Montréal], Flickr
    Because Android is a better platform operating system for users to add advanced apps for everyday purposes and gaming.
  • Image: Edlimagno, Flickr
    And because BlackBerry has released a string of disappointing products, such as Torch.
  • Image: RoozbehRokni, Flickr
    In the every-changing, volatile smartphone market, it is all about the next BIG product. BlackBerry was once an example. However, it can be again, if BlackBerry caters to the smart users of the smartphone era.