Here is an evaluation of the world's top two search engines and how they battle it out for China's search market. This was an assignment as part of my MBS Digital Marketing in DCU, Dublin, Ireland.
4. “ China is becoming a huge market for Web search tools. But cultural , political and aesthetic differences mean that Western search conventions and business models don’t necessarily apply.” - Simon Burns, Technology Review, 2005 Differences China USA Average Internet User Age 25 45 Credit Card Penetration 1 in 50 hold a Credit Card Average of 2 per person Focus on Result Page Wide-spread Upper Left Time Spent on Page 30 – 60 seconds 10 seconds Internet Coverage 22.6% 72% Popular Search Devices Mobile Phone PC or Laptop Methods of Search Prefer to choose from list Type in key search words
27. “ We always distinguish ads from the search results or other content on a page. We don’t sell placement in the search results themselves, or allow people to pay for a higher ranking there.” Google Corporate Information, http://www.google.com/corporate/
28.
Editor's Notes
(because : 574 million, twice of PC users, more students/younger users use Mobile phone to search online) (wider audience, resource of different level education, different subjects, i.e. qualification tests, professional documents format, etc. ) (consumers can communicate immediately when they use Baidu servie, such as baidu zhidao, post bar, music, e-commerce----competition with QQ) to allow them directly do business with customers who see and are interested in their ads.---make their advertise model more attractive/more people join baidu’s community, more potential customers for B2B/B2C
use the combined e-commerce platform with advertise model as selling point, use their partnership with ebay, nokia and other international companies to help itself perform better in these countries.
Google had the best global product however not for the Chinese market