Music video purposes_work_sheet

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Music video purposes_work_sheet

  1. 1. Music Video Purposes Analysis Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) The band has recently a new album called ‘AM’ This was also the name of their tour which was worldwide. The music video promotes the music the band is playing and what the band looks like. It also promotes the bad effects about taking weed. The extension of income comes from CDs and DVDs of the concert. It also comes from the after parties after the concert and the actual concert itself. Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience Extension of outlets The extension of outlets is the bands clothing line or merchandise that the band has to offer to the community. http://www.redbubble.com/shop/arctic+monkeys+t-shirts this is the arctic monkeys merchandise page. Synergy The synergy is the other companies that the label or band has used to make money E.G: the tickets you buy or the t-shirts or even the food that you buy. http://www.redbubble.com/shop/arctic+monkeys+t-shirts Producers strategies The producers strategies will be to find out As Above. where the companies are to make this profit. All of the above are used to make the artist and label company money and bring them popularity and fame. This is how they get rich and the more popular they get the money they Promotional Extension of income http://www.youtube.com/watch?v=6366dxFf-Os; the music video for the song ‘ why do you only call me when your high’ http://www.amazon.com/At-Apollo-CD-Bonus-DVD/dp/B0021BSOQI, this is an example of a CD and DVD by artic monkeys. http://www.redbubble.com/shop/arctic+monkeys+t-shirts this is the arctic monkeys merchandise page.
  2. 2. Music Video Purposes Analysis get.

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