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Ig3 music_video_assignment_2013_to_2014

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  • 1. Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title Unit 22 Single Camera Techniques– Partial Unit 29 Music Video Production - Partial Start date Monday 20/01/2014 Deadline Friday 04/04/2014 Assessor name Iain Goodyear Assignment title IG3 – MUSIC VIDEO PRODUCTION Scenario Media production is a collaborative team effort. Successful media productions rely on team work and working within specific roles that you should have previously identified. You are now at a stage where you are ready to commence the production and post-production phases of your music video. You have prepared all relevant pre-production materials and you must now use preproduction documentation to produce your music video footage. Prior to filming you must ensure that you thoroughly understand your job role and the responsibilities that accompany your role. To ensure the smooth running of the production process, it is essential that you do not encroach on the job roles of others in your team. Remember, good communication and team work skills are essential and every member of your production team is expected to equally contribute to the production of your short film. Media production is rarely a smooth process and inevitably you will encounter difficulties. The challenge for you as media producers is ensuring that your production does not come to a halt due to unforeseen production difficulties. For this assignment you will need to provide evidence of how you manage and deal with production (and any problems that may arise) in the form of a production diary. Once the production process is complete you and your team will use post-production techniques to edit your music video. In many ways, post-production is the most important part of media production. It is the final stage of the production process that allows you to creatively shape and mould your production into an intended vision. For this assignment you must produce individual edits of your music video. This will help you to provide evidence of knowledge and application of video postproduction techniques. 1
  • 2. Tasks Grading Criteria Mapping Task 1 Unit 1: P3/M3/D3 Unit 22: P3/M3/D3 Using pre-production documentation produced in your IG2 assignment; you must work as Unit 29: P4/M4/D4 a team to shoot your music video rushes and record any relevant sound e.g. ambient location sound. It is expected that you will need to shoot and/or re-shoot additional footage during this process. You must document the production phase of your music video shoot using print screened music video shots and/or photographs taken during the production shoot(s). Once the production phase of your music video shoot is complete, you must upload your video print screensand/or photographs and include annotations that give the photographs context for the viewer (your tutor). This should include information relating to your job role within the production and difficulties faced. Where possible, describe how you successfully dealt with unexpected production issues. Task 2 Unit 22: P3/M3/D3 Unit 29: P4/M4/D4 A. Produce a rough edit of your music video using the rushes you have uploaded into Adobe Premiere as a group. B. When finished, you must explain what improvements you will make for your final edit. This can be word processed or voice recorded. C. Produce a final edit of your music video. Task 3 Produce word processed evaluation that critiques your individually produced final edit. Unit 1: P3/M3/D3 Unit 22: P3/M3/D3 Unit 29: P4/M4/D4 This commentary must discuss strengths and weaknesses of your final edit and describe the editing techniques you have used and why you have used those techniques. This evaluation should be supported with print screened images that relate to what you are describing and discussing in your evaluation. Your evaluation must be uploaded to your IG3 assignment blog. This brief has been verified as being fit for purpose Iain Goodyear Date: Date: 2
  • 3. Unit 22 Single Camera Techniques (Level 3) P1: describe the features of single camera production with some appropriate use of subject terminology M1: explain the features of single camera production with reference to detailed illustrative examples and with generally correct use of subject terminology D1: comprehensively explain the features of single camera production with reference to elucidated examples and consistently using subject terminology correctly P2: generate outline plans for a single camera production working within appropriate conventions and with some assistance [CT] M2: generate detailed ideas for a single camera production showing some imagination and with only occasional assistance D2: generate thoroughly thought through ideas for a single camera production showing creativity and flair and working independently to professional expectations P3: produce a single camera production working within appropriate conventions and with some assistance [SM] M3: produce a single camera production to a good technical standard showing some imagination and with only occasional assistance D3: produce a single camera production to a technical quality that reflects near professional standards showing creativity and flair and working independently to professional expectations M1: explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology M2: explain the styles, conventions and techniques of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology D1: comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly P3: originate and plan a music video production for a specific music track working within appropriate conventions with some assistance [CT] M3: originate and plan a music video production for a specific music track effectively showing some imagination and with only occasional assistance P4: work to complete production of a music video working within appropriate conventions and with some assistance M4: work competently to complete production of a music video showing some imagination and with only occasional assistance D3: originate and plan a music video production for a specific music track to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations D4: work to a technical quality that reflects near-professional standards to complete production of a music video, showing creativity and flair and working independently to professional expectations Unit 29 Music Video Production (Level 3) P1: describe the purposes of music videos with some appropriate use of subject terminology [IE] P2: describe the styles, conventions and techniques of music videos with some appropriate use of subject Terminology [CT] D2: comprehensively explain the styles, conventions and techniques of music videos with elucidated examples and consistently using subject terminology correctly Unit 1 Pre-Production Techniques for the Creative Media Industries (Level 3) P1: outline requirements and sources of requirements for a specific media production [IE] M1: explain in some detail and competently present requirements and sources of requirements for a specific media production D1: comprehensively explain and present to a quality that reflects near-professional standards fully detailed requirements and sources of requirements for a specific media production P2: generate outline preproduction documentation for a specific media production with some assistance M2: generate competent, carefully presented and detailed preproduction documentation for a specific media production with only occasional assistance D2: generate thorough and comprehensively detailed preproduction documentation for a specific media production, working independently to professional expectations P3: apply pre-production planning to a specific media production working with some assistance. [TW, SM] M3: apply pre-production planning to a specific media production competently with only occasional assistance. D3: apply pre-production planning to a specific media production to a quality that reflects near-professional standards, working independently to professional expectations. 3