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Using social media to job hunt
 

Using social media to job hunt

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A presentation given to students at Manchester Metropolitan University during Employability Week on using social media to job hunt.

A presentation given to students at Manchester Metropolitan University during Employability Week on using social media to job hunt.

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    Using social media to job hunt Using social media to job hunt Presentation Transcript

    • Using social media to job hunt
      Manchester Metropolitan University
    • Can you find jobs via social media?
    • I asked Twitter
    • Why do employers use social media to find candidates?
      • Cheaper than traditional methods
      • Reach more relevant candidates
      • Get more coverage
      • Might know them
    • 2010 Careerbuilder survey:
      43% of employers found content that caused them not to hire the candidate
      • Candidate showed poor communication skills (31%)
      • Candidate posted content related to drink or drugs (10%)
    • Top reasons for not hiring a candidate:
      • Candidate made discriminatory comments (13%)
      • Candidate posted inappropriate photographs or information (9%)
    • Positives of using social media
      Half of employers found content which resulted in a job offer…
      • Candidate showed solid communication skills (41%)
      • Profile provided a good feel for the candidate’s personality and fit (28%)
      • Candidate conveyed a professional image (22%)
    • Three things to consider when using social media to job hunt
      • Finding the jobs
      • Standing out from the crowd
      • Use several sites to make the best impression
    • Twitter
      • Promotion
      • Demonstrate a passion
      • Create relationships
      • Learn more
      • Find a job
    • Twitter: Promotion
      • Profile blurb – promotional box.
      • Promoting anything you’ve done relevant to your career (blogs, work experience)
    • Twitter: Demonstrate a passion
      • Post interesting content relating to what you want to do.
      • Website links
      • Your own thoughts on industry topics
    • Twitter: Create relationships
      • RT and reply to other tweets
      • Leave your own opinion
      • Get into discussions
    • Twitter: Learn more
      • Follow people in the industry you want to work in.
      • Read their tweets
      • Read their blogs
    • Twitter: Finding people to follow
      • Lists
      • Look at RTd people
      • Filtertweeps
    • Finding interesting people
    • Twitter: Finding jobs
      • Users in an industry usually tweet jobs
      • Follow official company accounts – they tweet the jobs first.
      • Search: Job titles, #hashtags
    • LinkedIn
      • Online CV
      • Allow you to keep in contact with ‘connections’
      • Share links and information
      • Promote your skills and experience
      • Job hunt
    • LinkedIn: Your activity on the site
      • Fill in all the details
      • Photos
      • Professional content
      • Recommendations
    • LinkedIn: Finding connections
      • Work experience
      • Past jobs
      • Networking events
    • LinkedIn: Getting involved
      • Join local groups
      • Promote content
      • Join discussions
      • Keep an eye on job section
    • Blogging
      • Great for promotion and raising awareness
      • Display a passion and knowledge
      • Increase your knowledge- of industry and platforms
      • Promote this content via your social channels
      • Posterous/Tumblr
      insight
    • Blog: What to blog about
      • Industry news
      • Your work – “process story”
      • An industry event you’ve been to
      • Stuff that interests you
      • One or twice every two weeks
      • Check your spelling
      insight
    • Facebook
      • Privacy settings – check to see what everyone can see
      • Only in very rare circumstances use Facebooki.e pages
      insight
    • Some general pointers
      • There are no set rules
      • Don’t feel like you have to do all at once
      • Stick with it