The State of the Manchester Blogosphere

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In August 2010, Delineo commissioned a report into the state of the Manchester blogosphere. The team examined over 350 blogs in order to compile an extensive investigation into the Manchester blogging community.

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The State of the Manchester Blogosphere

  1. 1. The State of the Manchester Blogosphere<br />www.delineo.com<br />http://twitter.com/delineo<br />
  2. 2. This report analyses the state of Manchester’s blogging community<br />Why?<br /><ul><li>Manchester has a thriving blogging community
  3. 3. The Google search ‘Manchester blog’ returns 84,100,000 results
  4. 4. In 2006, the first annual Manchester Blog Awards were held to celebrate Manchester’s rich blogging culture
  5. 5. In 2010, over 200 blogs were nominated for the Manchester Blog Awards Ceremony</li></li></ul><li>This report analyses blogs in six different sectors:<br /><ul><li>Manchester-centric
  6. 6. Personal
  7. 7. Art and culture
  8. 8. News and politics
  9. 9. Music and fashion
  10. 10. Digital and PR</li></li></ul><li>How the information was collected:<br /><ul><li>Over 350 blogs were analysed during August 2010
  11. 11. Blogs were sourced from blog rolls, personal recommendations and listing websites
  12. 12. Data accumulated included: the number of posts, the age of the blog, inbound links, blog type, Twitter presence and the inclusion of rich media </li></li></ul><li>The average Manchester blog…<br /><ul><li>Is hosted on Blogger
  13. 13. Has 10 posts per month
  14. 14. Was created in November 2007</li></li></ul><li>Features of a Manchester blog<br /><ul><li>95% of Manchester blogs feature images/photographs
  15. 15. 35% of blogs embed videos from YouTube/Vimeo
  16. 16. 60% of blogs have a Twitter profile on the home page</li></ul>insight<br />
  17. 17. Manchester-centric blogs<br />This category examines blogs which concentrate on events or experiences in Manchester<br />
  18. 18. insight<br />Content<br />The average Manchester-centric blog has 14 posts per month<br />Most posts per month<br />
  19. 19. Blog Type<br />18% WordPress<br />18% Other<br />64% Blogger<br />Incoming links<br />
  20. 20. The average blog in the Manchester-centric category has a PageRank of 4<br />insight<br />100% of blogs surveyed used images in blog posts<br />
  21. 21. 65% of blogs in this category had a Twitter presence on the home page<br />70% of blogs in this category did not include videos in posts<br />insight<br />
  22. 22. Age<br />The average blog in this category was set up in May 2008<br />insight<br />
  23. 23. Personal blogs<br />This category examines blogs which have a personal focus<br />
  24. 24. insight<br />Content<br /> The average personal blog has 14 posts per month<br />Most posts per month<br />
  25. 25. Blog type<br />40% Wordpress<br />10% Other<br />50% Blogger<br />Incoming links<br />
  26. 26. The average blog in the personal category has a PageRank of 3<br />insight<br />100% of blogs surveyed used images in posts<br />
  27. 27. 67% of blogs in this category had a Twitter presence on the home page<br />50% of blogs in this category included videos in posts<br />insight<br />
  28. 28. Age<br />The average blog in this category was set up in May 2007<br />insight<br />
  29. 29. Art and culture blogs<br />This category examines blogs which concentrate on art and culture<br />
  30. 30. insight<br />Content<br /> The average art and culture blog has 9 posts per month<br />Most posts per month<br />
  31. 31. Blog type<br />12% Wordpress<br />82% Blogger<br />Incoming links<br />
  32. 32. The average blog in the arts and culture category has a PageRank of 3<br />insight<br />89% of blogs surveyed used images in posts<br />
  33. 33. 77% of blogs in this category had a Twitter presence on the home page<br />82% of blogs in this category did not include videos in posts<br />insight<br />
  34. 34. Age<br />The average blog in this category was set up in September 2007<br />insight<br />
  35. 35. News and politics blogs<br />This category examines blogs which concentrate on news and politics<br />
  36. 36. insight<br />Content<br /> The average news and politics blog has 56 posts per month<br />Most posts per month<br />
  37. 37. Blog type<br />63% Wordpress<br />24% Other<br />13% Blogger<br />Incoming links<br />
  38. 38. The average blog in the news and politics category has a PageRank of 4<br />insight<br />75% of blogs surveyed used images in posts<br />
  39. 39. 50% of blogs in this category had a Twitter presence on the home page<br />75% of blogs in this category did not include videos in posts<br />insight<br />
  40. 40. Age<br />The average blog in this category was set up in July 2008<br />insight<br />
  41. 41. Digital and PR blogs<br />This category examines blogs which concentrate on digital and PR issues<br />
  42. 42. insight<br />Content<br />The average digital and PR blog has 8posts per month<br />Most posts per month<br />
  43. 43. Blog type<br />71% Wordpress<br />17% Other<br />12% Blogger<br />Incoming links<br />
  44. 44. The average blog in the digital and PR category has a PageRank of 3<br />insight<br />100% of blogs surveyed used images in posts<br />
  45. 45. 94% of blogs in this category had a Twitter presence on the home page<br />65% of blogs in this category did not include videos in posts<br />insight<br />
  46. 46. Age<br />The average blog in this category was set up in July 2008<br />insight<br />
  47. 47. Contact us<br />Email: web@delineo.com<br />Web:www.delineo.com<br />Phone: 0161 839 6289<br /> Twitter: @delineo<br />Copyright 2010 Delineo<br />

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