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A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
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A beginner's guide to raising your employer's profile online via personal accounts

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Slides from a presentation given to the Delineo team on using personal social media to raise awareness of the company online.

Slides from a presentation given to the Delineo team on using personal social media to raise awareness of the company online.

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  • 1. Using personal Twitter and LinkedIn accounts to increase employer visibility September 17 2010
  • 2. insight Why use social media? <ul><li>Great for you </li></ul><ul><li>Keep in touch with friends/colleagues </li></ul><ul><li>Keep up to date with news </li></ul><ul><li>Share information </li></ul><ul><li>Network </li></ul>
  • 3. insight Why use social media? <ul><li>Great for a business </li></ul><ul><li>Shows it has an engaged social media staff </li></ul><ul><li>Get more coverage via staff efforts </li></ul><ul><li>Get more traffic to the website </li></ul>
  • 4.  
  • 5. insight Twitter: What is Twitter? <ul><li>Micro-blogging format – 145 million users </li></ul><ul><li>Messages called ‘tweets’ </li></ul><ul><li>Go out to contacts who choose to receive updates </li></ul><ul><li>Text messaging a mass audience </li></ul>
  • 6. insight
  • 7. insight Twitter: The basics <ul><li>Home feed – messages from other users you follow </li></ul><ul><li>Followers – People who follow your messages </li></ul><ul><li>@ mentions – public messages directed at you </li></ul>
  • 8. insight Twitter: Retweets <ul><li>Known as a RT </li></ul><ul><li>When someone copies your message and shares it with their followers </li></ul>Why is this important? <ul><li>Spreads message across Twitter (resulting in website hits) </li></ul><ul><li>Raises brand awareness of your profile on Twitter </li></ul>
  • 9. insight Twitter: Retweets
  • 10. insight Who is on Twitter? <ul><li>Managing directors </li></ul><ul><li>Marketing directors </li></ul><ul><li>Potential clients </li></ul>
  • 11. insight How you can use it to help the company? <ul><li>Follow the company </li></ul><ul><li>RT messages from the company account </li></ul><ul><li>@ mention the company </li></ul>
  • 12. insight Why it’s good to have staff on Twitter? <ul><li>Shows company is leading on a social media level </li></ul><ul><li>Increased brand awareness of the company </li></ul><ul><li>Improve staff relations </li></ul><ul><li>Client confidentiality </li></ul><ul><li>Irresponsible behaviour (representative of company) </li></ul>Beware of:
  • 13.  
  • 14. LinkedIn: What do people do on LinkedIn? <ul><li>Users ‘connect’ to each other </li></ul><ul><li>Emphasis on professional networking - Recommendations </li></ul><ul><li>Once connected, personal updates (links, activity) viewable </li></ul>
  • 15. insight LinkedIn: Some stats <ul><li>Professional networking site </li></ul><ul><li>4 million members </li></ul><ul><li>Serious business networking site </li></ul><ul><li>25%: of FTSE 100 companies hire through LinkedIn </li></ul>
  • 16. LinkedIn: What do people do on LinkedIn? <ul><li>Users join groups - Over 500,000 groups overall </li></ul><ul><ul><ul><ul><li>Chartered Institute of Marketing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Greater Manchester Chamber of Commerce </li></ul></ul></ul></ul><ul><ul><ul><ul><li>LinkedIn Directors Group </li></ul></ul></ul></ul><ul><li>Discuss issues affecting business </li></ul><ul><li>Arrange networking events </li></ul>
  • 17. LinkedIn: What do people do on LinkedIn? <ul><li>Users follow companies to: </li></ul><ul><ul><ul><ul><ul><li>Get updates on staff changes </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Follow company news and blog </li></ul></ul></ul></ul></ul>
  • 18. insight How you can use it to help the company? <ul><li>Post content from the company site (blog, case studies) </li></ul><ul><li>Establish network connections with business contacts </li></ul><ul><li>Recommend each other </li></ul>

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