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A beginner's guide to raising your employer's profile online via personal accounts
 

A beginner's guide to raising your employer's profile online via personal accounts

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Slides from a presentation given to the Delineo team on using personal social media to raise awareness of the company online.

Slides from a presentation given to the Delineo team on using personal social media to raise awareness of the company online.

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    A beginner's guide to raising your employer's profile online via personal accounts A beginner's guide to raising your employer's profile online via personal accounts Presentation Transcript

    • Using personal Twitter and LinkedIn accounts to increase employer visibility September 17 2010
    • insight Why use social media?
      • Great for you
      • Keep in touch with friends/colleagues
      • Keep up to date with news
      • Share information
      • Network
    • insight Why use social media?
      • Great for a business
      • Shows it has an engaged social media staff
      • Get more coverage via staff efforts
      • Get more traffic to the website
    •  
    • insight Twitter: What is Twitter?
      • Micro-blogging format – 145 million users
      • Messages called ‘tweets’
      • Go out to contacts who choose to receive updates
      • Text messaging a mass audience
    • insight
    • insight Twitter: The basics
      • Home feed – messages from other users you follow
      • Followers – People who follow your messages
      • @ mentions – public messages directed at you
    • insight Twitter: Retweets
      • Known as a RT
      • When someone copies your message and shares it with their followers
      Why is this important?
      • Spreads message across Twitter (resulting in website hits)
      • Raises brand awareness of your profile on Twitter
    • insight Twitter: Retweets
    • insight Who is on Twitter?
      • Managing directors
      • Marketing directors
      • Potential clients
    • insight How you can use it to help the company?
      • Follow the company
      • RT messages from the company account
      • @ mention the company
    • insight Why it’s good to have staff on Twitter?
      • Shows company is leading on a social media level
      • Increased brand awareness of the company
      • Improve staff relations
      • Client confidentiality
      • Irresponsible behaviour (representative of company)
      Beware of:
    •  
    • LinkedIn: What do people do on LinkedIn?
      • Users ‘connect’ to each other
      • Emphasis on professional networking - Recommendations
      • Once connected, personal updates (links, activity) viewable
    • insight LinkedIn: Some stats
      • Professional networking site
      • 4 million members
      • Serious business networking site
      • 25%: of FTSE 100 companies hire through LinkedIn
    • LinkedIn: What do people do on LinkedIn?
      • Users join groups - Over 500,000 groups overall
            • Chartered Institute of Marketing
            • Greater Manchester Chamber of Commerce
            • LinkedIn Directors Group
      • Discuss issues affecting business
      • Arrange networking events
    • LinkedIn: What do people do on LinkedIn?
      • Users follow companies to:
              • Get updates on staff changes
              • Follow company news and blog
    • insight How you can use it to help the company?
      • Post content from the company site (blog, case studies)
      • Establish network connections with business contacts
      • Recommend each other