A beginner's guide to raising your employer's profile online via personal accounts

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Slides from a presentation given to the Delineo team on using personal social media to raise awareness of the company online.

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A beginner's guide to raising your employer's profile online via personal accounts

  1. 1. Using personal Twitter and LinkedIn accounts to increase employer visibility September 17 2010
  2. 2. insight Why use social media? <ul><li>Great for you </li></ul><ul><li>Keep in touch with friends/colleagues </li></ul><ul><li>Keep up to date with news </li></ul><ul><li>Share information </li></ul><ul><li>Network </li></ul>
  3. 3. insight Why use social media? <ul><li>Great for a business </li></ul><ul><li>Shows it has an engaged social media staff </li></ul><ul><li>Get more coverage via staff efforts </li></ul><ul><li>Get more traffic to the website </li></ul>
  4. 5. insight Twitter: What is Twitter? <ul><li>Micro-blogging format – 145 million users </li></ul><ul><li>Messages called ‘tweets’ </li></ul><ul><li>Go out to contacts who choose to receive updates </li></ul><ul><li>Text messaging a mass audience </li></ul>
  5. 6. insight
  6. 7. insight Twitter: The basics <ul><li>Home feed – messages from other users you follow </li></ul><ul><li>Followers – People who follow your messages </li></ul><ul><li>@ mentions – public messages directed at you </li></ul>
  7. 8. insight Twitter: Retweets <ul><li>Known as a RT </li></ul><ul><li>When someone copies your message and shares it with their followers </li></ul>Why is this important? <ul><li>Spreads message across Twitter (resulting in website hits) </li></ul><ul><li>Raises brand awareness of your profile on Twitter </li></ul>
  8. 9. insight Twitter: Retweets
  9. 10. insight Who is on Twitter? <ul><li>Managing directors </li></ul><ul><li>Marketing directors </li></ul><ul><li>Potential clients </li></ul>
  10. 11. insight How you can use it to help the company? <ul><li>Follow the company </li></ul><ul><li>RT messages from the company account </li></ul><ul><li>@ mention the company </li></ul>
  11. 12. insight Why it’s good to have staff on Twitter? <ul><li>Shows company is leading on a social media level </li></ul><ul><li>Increased brand awareness of the company </li></ul><ul><li>Improve staff relations </li></ul><ul><li>Client confidentiality </li></ul><ul><li>Irresponsible behaviour (representative of company) </li></ul>Beware of:
  12. 14. LinkedIn: What do people do on LinkedIn? <ul><li>Users ‘connect’ to each other </li></ul><ul><li>Emphasis on professional networking - Recommendations </li></ul><ul><li>Once connected, personal updates (links, activity) viewable </li></ul>
  13. 15. insight LinkedIn: Some stats <ul><li>Professional networking site </li></ul><ul><li>4 million members </li></ul><ul><li>Serious business networking site </li></ul><ul><li>25%: of FTSE 100 companies hire through LinkedIn </li></ul>
  14. 16. LinkedIn: What do people do on LinkedIn? <ul><li>Users join groups - Over 500,000 groups overall </li></ul><ul><ul><ul><ul><li>Chartered Institute of Marketing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Greater Manchester Chamber of Commerce </li></ul></ul></ul></ul><ul><ul><ul><ul><li>LinkedIn Directors Group </li></ul></ul></ul></ul><ul><li>Discuss issues affecting business </li></ul><ul><li>Arrange networking events </li></ul>
  15. 17. LinkedIn: What do people do on LinkedIn? <ul><li>Users follow companies to: </li></ul><ul><ul><ul><ul><ul><li>Get updates on staff changes </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Follow company news and blog </li></ul></ul></ul></ul></ul>
  16. 18. insight How you can use it to help the company? <ul><li>Post content from the company site (blog, case studies) </li></ul><ul><li>Establish network connections with business contacts </li></ul><ul><li>Recommend each other </li></ul>

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