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A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
A beginner's guide to raising your employer's profile online via personal accounts
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A beginner's guide to raising your employer's profile online via personal accounts

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Slides from a presentation given to the Delineo team on using personal social media to raise awareness of the company online.

Slides from a presentation given to the Delineo team on using personal social media to raise awareness of the company online.

Published in: Technology
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Transcript

  • 1. Using personal Twitter and LinkedIn accounts to increase employer visibility September 17 2010
  • 2. insight Why use social media?
    • Great for you
    • Keep in touch with friends/colleagues
    • Keep up to date with news
    • Share information
    • Network
  • 3. insight Why use social media?
    • Great for a business
    • Shows it has an engaged social media staff
    • Get more coverage via staff efforts
    • Get more traffic to the website
  • 4.  
  • 5. insight Twitter: What is Twitter?
    • Micro-blogging format – 145 million users
    • Messages called ‘tweets’
    • Go out to contacts who choose to receive updates
    • Text messaging a mass audience
  • 6. insight
  • 7. insight Twitter: The basics
    • Home feed – messages from other users you follow
    • Followers – People who follow your messages
    • @ mentions – public messages directed at you
  • 8. insight Twitter: Retweets
    • Known as a RT
    • When someone copies your message and shares it with their followers
    Why is this important?
    • Spreads message across Twitter (resulting in website hits)
    • Raises brand awareness of your profile on Twitter
  • 9. insight Twitter: Retweets
  • 10. insight Who is on Twitter?
    • Managing directors
    • Marketing directors
    • Potential clients
  • 11. insight How you can use it to help the company?
    • Follow the company
    • RT messages from the company account
    • @ mention the company
  • 12. insight Why it’s good to have staff on Twitter?
    • Shows company is leading on a social media level
    • Increased brand awareness of the company
    • Improve staff relations
    • Client confidentiality
    • Irresponsible behaviour (representative of company)
    Beware of:
  • 13.  
  • 14. LinkedIn: What do people do on LinkedIn?
    • Users ‘connect’ to each other
    • Emphasis on professional networking - Recommendations
    • Once connected, personal updates (links, activity) viewable
  • 15. insight LinkedIn: Some stats
    • Professional networking site
    • 4 million members
    • Serious business networking site
    • 25%: of FTSE 100 companies hire through LinkedIn
  • 16. LinkedIn: What do people do on LinkedIn?
    • Users join groups - Over 500,000 groups overall
          • Chartered Institute of Marketing
          • Greater Manchester Chamber of Commerce
          • LinkedIn Directors Group
    • Discuss issues affecting business
    • Arrange networking events
  • 17. LinkedIn: What do people do on LinkedIn?
    • Users follow companies to:
            • Get updates on staff changes
            • Follow company news and blog
  • 18. insight How you can use it to help the company?
    • Post content from the company site (blog, case studies)
    • Establish network connections with business contacts
    • Recommend each other

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