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The State of the Manchester blogosphere

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    The State of the Manchester blogosphere The State of the Manchester blogosphere Presentation Transcript

    • The State of the Manchester Blogosphere
      www.delineo.com
      http://twitter.com/delineo
    • This report analyses the state of Manchester’s blogging community
      Why?
      • Manchester has a thriving blogging community
      • The Google search ‘Manchester blog’ returns 84,100,000 results
      • In 2006, the first annual Manchester Blog Awards were held to celebrate Manchester’s rich blogging culture
      • In 2010, over 200 blogs were nominated for the Manchester Blog Awards Ceremony
    • This report analyses blogs in five different sectors:
      • Manchester-centric
      • Personal
      • Art and culture
      • News and politics
      • Digital and PR
    • How the information was collected:
      • Over 350 blogs were analysed during August 2010
      • Blogs were sourced from blog rolls, personal recommendations and listing websites
      • Data accumulated included: the number of posts, the age of the blog, inbound links, blog type, Twitter presence and the inclusion of rich media
    • The average Manchester blog…
      • Is hosted on Blogger
      • Has 10 posts per month
      • Was created in November 2007
    • Features of a Manchester blog
      • 95% of Manchester blogs feature images/photographs
      • 35% of blogs embed videos from YouTube/Vimeo
      • 60% of blogs have a Twitter profile on the home page
      insight
    • Manchester-centric blogs
      This category examines blogs which concentrate on events or experiences in Manchester
    • insight
      Content
      The average Manchester-centric blog has 14 posts per month
      Most posts per month
    • Blog Type
      18% WordPress
      18% Other
      64% Blogger
      Incoming links
    • The average blog in the Manchester-centric category has a PageRank of 4
      insight
      100% of blogs surveyed used images in blog posts
    • 65% of blogs in this category had a Twitter presence on the home page
      70% of blogs in this category did not include videos in posts
      insight
    • Age
      The average blog in this category was set up in May 2008
      insight
    • Personal blogs
      This category examines blogs which have a personal focus
    • insight
      Content
      The average personal blog has 14 posts per month
      Most posts per month
    • Blog type
      40% WordPress
      10% Other
      50% Blogger
      Incoming links
    • The average blog in the personal category has a PageRank of 3
      insight
      100% of blogs surveyed used images in posts
    • 67% of blogs in this category had a Twitter presence on the home page
      50% of blogs in this category included videos in posts
      insight
    • Age
      The average blog in this category was set up in May 2007
      insight
    • Art and culture blogs
      This category examines blogs which concentrate on art and culture
    • insight
      Content
      The average art and culture blog has 9 posts per month
      Most posts per month
    • Blog type
      12% WordPress
      82% Blogger
      Incoming links
    • The average blog in the arts and culture category has a PageRank of 3
      insight
      89% of blogs surveyed used images in posts
    • 77% of blogs in this category had a Twitter presence on the home page
      82% of blogs in this category did not include videos in posts
      insight
    • Age
      The average blog in this category was set up in September 2007
      insight
    • News and politics blogs
      This category examines blogs which concentrate on news and politics
    • insight
      Content
      The average news and politics blog has 56 posts per month
      Most posts per month
    • Blog type
      63% WordPress
      24% Other
      13% Blogger
      Incoming links
    • The average blog in the news and politics category has a PageRank of 4
      insight
      75% of blogs surveyed used images in posts
    • 50% of blogs in this category had a Twitter presence on the home page
      75% of blogs in this category did not include videos in posts
      insight
    • Age
      The average blog in this category was set up in July 2008
      insight
    • Digital and PR blogs
      This category examines blogs which concentrate on digital and PR issues
    • insight
      Content
      The average digital and PR blog has 8posts per month
      Most posts per month
    • Blog type
      71% WordPress
      17% Other
      12% Blogger
      Incoming links
    • The average blog in the digital and PR category has a PageRank of 3
      insight
      100% of blogs surveyed used images in posts
    • 94% of blogs in this category had a Twitter presence on the home page
      65% of blogs in this category did not include videos in posts
      insight
    • Age
      The average blog in this category was set up in July 2008
      insight
    • Contact us
      Email: web@delineo.com
      Web:www.delineo.com
      Phone: 0161 839 6289
      Twitter: @delineo
      Copyright 2010 Delineo