The State of the Manchester blogosphere

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  • 1. The State of the Manchester Blogosphere
    www.delineo.com
    http://twitter.com/delineo
  • 2. This report analyses the state of Manchester’s blogging community
    Why?
    • Manchester has a thriving blogging community
    • 3. The Google search ‘Manchester blog’ returns 84,100,000 results
    • 4. In 2006, the first annual Manchester Blog Awards were held to celebrate Manchester’s rich blogging culture
    • 5. In 2010, over 200 blogs were nominated for the Manchester Blog Awards Ceremony
  • This report analyses blogs in five different sectors:
    • Manchester-centric
    • 6. Personal
    • 7. Art and culture
    • 8. News and politics
    • 9. Digital and PR
  • How the information was collected:
    • Over 350 blogs were analysed during August 2010
    • 10. Blogs were sourced from blog rolls, personal recommendations and listing websites
    • 11. Data accumulated included: the number of posts, the age of the blog, inbound links, blog type, Twitter presence and the inclusion of rich media
  • The average Manchester blog…
    • Is hosted on Blogger
    • 12. Has 10 posts per month
    • 13. Was created in November 2007
  • Features of a Manchester blog
    • 95% of Manchester blogs feature images/photographs
    • 14. 35% of blogs embed videos from YouTube/Vimeo
    • 15. 60% of blogs have a Twitter profile on the home page
    insight
  • 16. Manchester-centric blogs
    This category examines blogs which concentrate on events or experiences in Manchester
  • 17. insight
    Content
    The average Manchester-centric blog has 14 posts per month
    Most posts per month
  • 18. Blog Type
    18% WordPress
    18% Other
    64% Blogger
    Incoming links
  • 19. The average blog in the Manchester-centric category has a PageRank of 4
    insight
    100% of blogs surveyed used images in blog posts
  • 20. 65% of blogs in this category had a Twitter presence on the home page
    70% of blogs in this category did not include videos in posts
    insight
  • 21. Age
    The average blog in this category was set up in May 2008
    insight
  • 22. Personal blogs
    This category examines blogs which have a personal focus
  • 23. insight
    Content
    The average personal blog has 14 posts per month
    Most posts per month
  • 24. Blog type
    40% WordPress
    10% Other
    50% Blogger
    Incoming links
  • 25. The average blog in the personal category has a PageRank of 3
    insight
    100% of blogs surveyed used images in posts
  • 26. 67% of blogs in this category had a Twitter presence on the home page
    50% of blogs in this category included videos in posts
    insight
  • 27. Age
    The average blog in this category was set up in May 2007
    insight
  • 28. Art and culture blogs
    This category examines blogs which concentrate on art and culture
  • 29. insight
    Content
    The average art and culture blog has 9 posts per month
    Most posts per month
  • 30. Blog type
    12% WordPress
    82% Blogger
    Incoming links
  • 31. The average blog in the arts and culture category has a PageRank of 3
    insight
    89% of blogs surveyed used images in posts
  • 32. 77% of blogs in this category had a Twitter presence on the home page
    82% of blogs in this category did not include videos in posts
    insight
  • 33. Age
    The average blog in this category was set up in September 2007
    insight
  • 34. News and politics blogs
    This category examines blogs which concentrate on news and politics
  • 35. insight
    Content
    The average news and politics blog has 56 posts per month
    Most posts per month
  • 36. Blog type
    63% WordPress
    24% Other
    13% Blogger
    Incoming links
  • 37. The average blog in the news and politics category has a PageRank of 4
    insight
    75% of blogs surveyed used images in posts
  • 38. 50% of blogs in this category had a Twitter presence on the home page
    75% of blogs in this category did not include videos in posts
    insight
  • 39. Age
    The average blog in this category was set up in July 2008
    insight
  • 40. Digital and PR blogs
    This category examines blogs which concentrate on digital and PR issues
  • 41. insight
    Content
    The average digital and PR blog has 8posts per month
    Most posts per month
  • 42. Blog type
    71% WordPress
    17% Other
    12% Blogger
    Incoming links
  • 43. The average blog in the digital and PR category has a PageRank of 3
    insight
    100% of blogs surveyed used images in posts
  • 44. 94% of blogs in this category had a Twitter presence on the home page
    65% of blogs in this category did not include videos in posts
    insight
  • 45. Age
    The average blog in this category was set up in July 2008
    insight
  • 46. Contact us
    Email: web@delineo.com
    Web:www.delineo.com
    Phone: 0161 839 6289
    Twitter: @delineo
    Copyright 2010 Delineo