Using Twitter to Change Brand Perception

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    Using Twitter to Change Brand Perception - Presentation Transcript

    1. Been to NOLA Been to Mardi Gras Never been to NOLA Never been to Mardi Gras
    2. 100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
    3. 100 Pre-Campaign Post-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing
    4. Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing
    5. The difference between art and advertising is discipline.
    6. Make A Difference. Do Great Work. Earn a Profit. Have Fun.

    + Tom MartinTom Martin, 5 months ago

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