Mardi Gras Twitter Branding Experiment

by Tom Martin on Aug 18, 2010

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Can one man, armed only with an iPhone and a Twitter account successfully change the brand of Mardi Gras from that of tawdry party to one of family friendly fun? ...

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Can one man, armed only with an iPhone and a Twitter account successfully change the brand of Mardi Gras from that of tawdry party to one of family friendly fun?

That is what I set out to explore. This is the case study of the results.

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Mardi Gras Twitter Branding Experiment — Presentation Transcript

Beer

Beer Beads

Beer Beads B

Been to NOLA Been to Mardi Gras Never been to NOLA Never been to Mardi Gras

100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

!" #!!" $!!!" $#!!" %!!!" %#!!" &' ' (" )* +, -" ./ */ ( 0" &1' /2 3 " 4+ (0 *3 " !"#$%&'()*+& 70 5* /( '6 3"8 (3 :; #" *' 0, " 63 2*+ "8# 03 9" "0 ,2 *+0 <2 39" *0 02 "5 /* "

<20 tweet 21-50 tweets 51-75 tweets 75+ tweets

100 Pre-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

100 Pre-Campaign Post-Campaign 75 50 25 0 Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing

Mardi Gras Twitter Branding Experiment

by Tom Martin on Aug 18, 2010

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Mardi Gras Twitter Branding Experiment — Presentation Transcript