Houston AAF Presentation

Make a Difference. Do Great Work. Earn a Proﬁt. Have Fun.

Groundswell Rising

Groundswell Rising Social Networking Sites used by US Social Network Users May 2009 Facebook MySpace Twitter LinkedIn Generation Z 61% 65% 9% 0% Generation Y 65% 75% 14% 9% Generation X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Generation 90% 23% 17% 4% Source: eMarketer July 13, 2009

Groundswell Rising Reasons that US Social Network Users Joined a Social Network May 2009 Gen Z Gen Y Gen X Boomers WWII Total Keeping in touch w/friends 93% 82% 71% 62% 57% 75% For fun 91% 61% 51% 38% 30% 55% Keeping in touch w/family 27% 40% 40% 47% 51% 41% Was invited by someone 22% 22% 30% 46% 60% 30% I know to use site Keeping in touch w/classmates 39% 40% 27% 12% 10% 30% Keeping n touch w/biz network - 3% 6% 12% 2% 5% Job searching - 3% 4% 10% 1% 4% Biz Dev/Sales - 1% 6% 4% 4% 3% Recruiting/search for new hires - 1% 1% 0% 0% 1% Other 6% 3% 5% 3% 5% 4% Source: eMarketer July 13, 2009

Reasons that US Executives Use SocMe July 2009

Everyone’s all a Twitter

LinkedIn Reaches 38 Million Users March, 2009 12.5M

412 years http://ksudigg.wetpaint.com/page/YouTube+Statistics?t=anon

It’s like a whole other country...

If you turn them off...

It’s about the bourbon • release, cask, batch, single, reserve It’s about drinking it • Tasting, tasty, sipping, drinking, enjoying

Beer Beads

Beer Beads B

Pre-Campaign Post-Campaign 70.0 52.5 35.0 17.5 0 Ladders Food Family Tailgating Church Crazy Flashing

a parting thought.....

www.budurl.com/TomMartin The difference between art and advertising is discipline.

Houston AAF Presentation

by Tom Martin on Sep 16, 2009

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Houston AAF Presentation — Presentation Transcript

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