Linkedin marketing: What type of content should you post for B2B sales success?
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Linkedin marketing: What type of content should you post for B2B sales success?

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Do you ever feel like you're not sure what to say on social media? Particularly if you're using it as part of your B2B sales and marketing. ...

Do you ever feel like you're not sure what to say on social media? Particularly if you're using it as part of your B2B sales and marketing.

By getting the balance between informative, engaging and promotional content right, you'll find it much easier to get results.

And you'll avoid the kinds of promotional content that turn your prospects off.

Just ask yourself (or your customers) where you currently sit on the social media triangle!

For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, tom@tommallens.com, +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.

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    Linkedin marketing: What type of content should you post for B2B sales success? Linkedin marketing: What type of content should you post for B2B sales success? Document Transcript

    • Linkedin  marketing:  What  type   of  content  should  you  post?         Do  you  ever  feel  like  you’re  not  sure  what  to  say  on  social  media   or  when  you  update  your  Linkedin  status?     3. You don’t want to tell people what you had for breakfast but you don’t want to shy away from talking business either. There are 3 main characteristics of posts on social media – ask yourself where your posts fit among them, in terms of the type of updates you share! 5.  When  it  come  to  your  posts,  you  can:   A)  Inform,  add-­‐value  and  share  knowledge   B)  Engage,  entertain  and  generally  be  sociable   C)  Promote,  sell  and  talk  about  how  amazing  you  are     If  you  imagine  a  triangle  showing  the  different  extremes,  you  probably   want  to  be  about  .  .  .  here!       1.   2. 4 .6.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens   It’s  a  common  problem.  And     very  much  so  if  you  work  in   any  kind  of  B2B  sales  capacity.   A)  Inform   B)  Engage  Promote  C)   7.  There’s  nothing  wrong  with   promoting  your  products,  but  it’s   only  likely  to  work  once  you’ve  built   up  trust,  by  informing  and  engaging   prospects  first.   8.  In  other  words,  LOADS  of  interaction  and   sociable  engagement,  LOTS  of  information  that   adds  value  to  your  potential  customers,  and   every  now  and  again,  A  LITTLE  direct   promotion.  If  in  doubt,  saying  ‘hi’  is  a  good  start.