How	
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  useful	
  network	
  
of	
  Linkedin	
  contacts	
  more	
  easily	
  
	
  
	
  
	
  

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How to build a useful network of Linkedin contacts more easily

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This 8-point PDF explains how to build a useful network of Linkedin contacts more easily.

One of the best ways to do this is to encourage people to connect with you on Linkedin in all your marketing material.

Once you're connected on Linkedin, you can help your engage your contacts by providing informative, entertaining or empowering content.

If you or your B2B sales team would like help getting more leads from Linkedin in 3 easy steps, simply contact me on Linkedin, email tom@tommallens.com, call +44(0)1926 678 920, visit www.tommallens.com or find me on Twitter @TomMallens.

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How to build a useful network of Linkedin contacts more easily

  1. 1. How  to  build  a  useful  network   of  Linkedin  contacts  more  easily         1.     The  average  person  sees  3,500  marketing  messages  a  day.  99%   of  these  messages  are  forgotten  almost  instantly.     2. If  you’re  in  B2B  sales,  you’re   actually  a  walking  marketing   message  for  your  brand!   4. 3. So it makes sense to make it easy for people to learn more about you, your products and services, right?     First, let people know where they can find you on social media. 5.  But  most  importantly,  give   them  a  reason  to  follow  you!  It   might  be  useful  information,   entertaining  content  or  practical  learning  to  empower  them.     6.  Replicate  that  message  across  all  your  marketing  material;  including   business  cards,  brochures,  websites,  email  footers  .  .  .  and  beyond.     7.  Fairly  quickly,   your  contacts  on   Linkedin  –  or  other   social  networks  –   will  start  to  remember  you  for  the  informative,   entertaining  or  empowering  content  you’re   sharing  about  your  B2B  products  and  services.   8.   Which means you’re more likely to be in their thoughts when there’s a chance to refer business opportunities to you.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens  

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