Video StorytellingThe power of the anecdote
Once upon a time…
there was a space agency…
• Shuttle stopped flying• Budget was cut• Forbidden to advertise• Irrelevant
And worse, it was running boring videos        like this on YouTube…
11 thousand hits?
And then one day this video appeared           on YouTube.
1.8 million hits!
Guess who made this video?
Reid GowerA26-year-old-nobody-from-Canada!
Who is this guy?
That was when NASA decided to get a     new social media director...
…and this is the new video  NASA came up with…
1. Create suspense at the beginning by   implying questions that need answers2. Start with action3. Anecdote:This happens ...
4. Interject another point of view to challenge    the narrative5. Include a moment of reflection6. A call to action at th...
Luckily, this story about poorlittle NASA has a happy ending.
2AM
But here is the kicker!
So now who’s the nerd?
Moral of this story?
How you tell a story is just as important as what you say.
Now go make amazing videos!
The End
The Power of the Anecdote
The Power of the Anecdote
The Power of the Anecdote
The Power of the Anecdote
The Power of the Anecdote
The Power of the Anecdote
The Power of the Anecdote
The Power of the Anecdote
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The Power of the Anecdote

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The Power of the Anecdote

  1. 1. Video StorytellingThe power of the anecdote
  2. 2. Once upon a time…
  3. 3. there was a space agency…
  4. 4. • Shuttle stopped flying• Budget was cut• Forbidden to advertise• Irrelevant
  5. 5. And worse, it was running boring videos like this on YouTube…
  6. 6. 11 thousand hits?
  7. 7. And then one day this video appeared on YouTube.
  8. 8. 1.8 million hits!
  9. 9. Guess who made this video?
  10. 10. Reid GowerA26-year-old-nobody-from-Canada!
  11. 11. Who is this guy?
  12. 12. That was when NASA decided to get a new social media director...
  13. 13. …and this is the new video NASA came up with…
  14. 14. 1. Create suspense at the beginning by implying questions that need answers2. Start with action3. Anecdote:This happens and then this happens and then this happens
  15. 15. 4. Interject another point of view to challenge the narrative5. Include a moment of reflection6. A call to action at the end
  16. 16. Luckily, this story about poorlittle NASA has a happy ending.
  17. 17. 2AM
  18. 18. But here is the kicker!
  19. 19. So now who’s the nerd?
  20. 20. Moral of this story?
  21. 21. How you tell a story is just as important as what you say.
  22. 22. Now go make amazing videos!
  23. 23. The End

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