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The Power of the Anecdote
 

The Power of the Anecdote

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    The Power of the Anecdote The Power of the Anecdote Presentation Transcript

    • Video StorytellingThe power of the anecdote
    • Once upon a time…
    • there was a space agency…
    • • Shuttle stopped flying• Budget was cut• Forbidden to advertise• Irrelevant
    • And worse, it was running boring videos like this on YouTube…
    • 11 thousand hits?
    • And then one day this video appeared on YouTube.
    • 1.8 million hits!
    • Guess who made this video?
    • Reid GowerA26-year-old-nobody-from-Canada!
    • Who is this guy?
    • That was when NASA decided to get a new social media director...
    • …and this is the new video NASA came up with…
    • 1. Create suspense at the beginning by implying questions that need answers2. Start with action3. Anecdote:This happens and then this happens and then this happens
    • 4. Interject another point of view to challenge the narrative5. Include a moment of reflection6. A call to action at the end
    • Luckily, this story about poorlittle NASA has a happy ending.
    • 2AM
    • But here is the kicker!
    • So now who’s the nerd?
    • Moral of this story?
    • How you tell a story is just as important as what you say.
    • Now go make amazing videos!
    • The End