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Maslow's Hierarchy of Needs for making better advertising.
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Maslow's Hierarchy of Needs for making better advertising.

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You can make better ads if you try to go high as possible in Maslow's hierarchy of needs.

You can make better ads if you try to go high as possible in Maslow's hierarchy of needs.


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  • 1. Maslow’s Hierarchy of needs.
  • 2. Maslow’s Hierarchy of needs. 1. 2. 3. 4. 5. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release Safety needs: housing, clothing, financial and physical activity Love and belongingness needs: social acceptance and personal intimacy Esteem needs: feelings of adequacy and achievement, approval, prestige, social status Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
  • 3. Maslow’s Hierarchy: basic need 1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release
  • 4. Take the highest ground ● ● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential
  • 5. Maslow’s Hierarchy: basic needs 1. Physiological needs: hunger, thirst, warmth, pain avoidance, sexual release
  • 6. Take the highest ground ● ● Esteem needs: feelings of adequacy and achievement, approval, prestige, social status Self-actualization needs: the need to understand, cognitively and aesthetically; the ultimate integration of the self and realization of one’s highest inner potential

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