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Facebook workshop

by Adjunct Professor at Parsons School of Design on Sep 15, 2011

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  • TomJMcManus Tom McManus, Adjunct Professor at Parsons School of Design CHANGES AT FACEBOOK SINCE THIS PRESENTATION:

    A quick note about a couple of the updates to Facebook that came out today. One of the biggest for us to be aware of seems to be a change in how 'liking' content translates to it being published.

    As of today, when a user 'likes' content within Facebook, that will no longer be published on their wall or in a news feed. So, if I go to Athenos.com and 'like' a video we post, a post by Yiayia, or anything else that we have posted to the page, that will no longer be published and pushed out to my friends in my news feed. In order to publicize content, I would need to choose 'share' instead. For content from another site outside of Facebook (ie. Yiatube), it will still be published to my wall and news feed if I 'like' or 'recommend' something.

    This will probably result in less overall impressions for brands, but may also shift user behaviors in cases where they were intending to actually publicize their support of content. In that sense, it could make being 'shared' a more valuable metric to watch now, as users will be making a more conscious decision to broadcast their support of content.

    Also, brands can no longer block users from commenting on their walls until they become fans. For us, this basically means you can't assume your number of fans equates to the number of people who have interacted with your page - because they can interact with it without ever becoming a fan. Just something else to keep in mind when looking into Facebook metrics.
    2 years ago
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Facebook workshop Facebook workshop Presentation Transcript