Magazines[2]

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Magazines[2]

  1. 1. Target Audience <ul><li>A target audience - is the primary group of people that a magazine is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status and income etc. (ex: teenagers, females, single people, etc.) </li></ul><ul><li>A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. One of the most important stages involved with market research. Without knowing your target audience advertising and the selling of a particular product can become difficult and very expensive. This term is mainly used in marketing and advertising. </li></ul>
  2. 2. Cover features that indicate target audience <ul><li>Title </li></ul><ul><li>Photo </li></ul><ul><li>Model - what gender? Are they appealing to opposite gender? </li></ul><ul><li>The stories – what kind of people would they interest? Why? </li></ul><ul><li>Colours – masculine or feminine etc? </li></ul>
  3. 3. Story Appeal <ul><li>How do the stories appeal to the target audience? </li></ul>
  4. 4. How to get a better life
  5. 5. How to get a better life
  6. 6. How to solve a personal problem
  7. 7. Sharing the same values, interests and beliefs
  8. 8. Secret Lives of Others
  9. 9. Analysing how images create a text-reader relationship <ul><li>Eye Contact </li></ul><ul><li>Smile vs Cold Stare </li></ul><ul><li>Body Language </li></ul><ul><li>Angle </li></ul><ul><li>Frame </li></ul>
  10. 10. Eye contact
  11. 11. Smile Vs Cold Stare
  12. 12. Body Language; Eg. Reclining
  13. 13. Body Language, eg. Cant
  14. 14. Body Language, Eg. Finger in the Mouth
  15. 15. A high angle shot makes someone looks small and insignificant/ gives the viewer a feeling of power.
  16. 16. A low angle makes the subject look imposing and awesome.
  17. 17. A close-up signals intimacy
  18. 18. A medium shot indicates a personal interest or involvement.
  19. 19. A long shot makes the viewer feel like a stranger

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