It's Time To Change The Rules Of Work
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It's Time To Change The Rules Of Work

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When making products and services, companies struggle with complexity, poor customer insight, and team dysfunction. Governments face the same challenges when engaging with their citizens. Serious ...

When making products and services, companies struggle with complexity, poor customer insight, and team dysfunction. Governments face the same challenges when engaging with their citizens. Serious games provide a way to change the rules or work, producing dramatically different and better results.

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It's Time To Change The Rules Of Work Presentation Transcript

  • 1. It’s Time To ChangeThe Rules Of WorkTom Grant, Senior AnalystForrester Research
  • 2. Software innovation could be a lot more successful© 2012 Forrester Research, Inc. Reproduction Prohibited 2
  • 3. © 2012 Forrester Research, Inc. Reproduction Prohibited 3
  • 4. Dad, why dopeople hate your software?
  • 5. Problem #1: COMPLEXITY
  • 6. Complexity leads to failure Standish Group • 32% succeeded. CHAOS • 44% were challenged. Summary 2009 • 24% failed. report • Iterative: 71% succeeded. Dr. Dobb’s • Agile: 70% succeeded. Project Success • Traditional: 66% succeeded. Survey • Ad hoc: 62% succeeded. KPMG Global IT • Nearly one-half of the respondents experienced a project failure the year Project before. Management • 86% reported losses of as much as 25% Survey 2005 of targeted benefits across the portfolio.
  • 7. Problem #2: POOR CUSTOMER INSIGHT
  • 8. We’re not like our customers
  • 9. Customers don’t tell us everything
  • 10. We don’t see them in their natural habitat© 2012 Forrester Research, Inc. Reproduction Prohibited 12
  • 11. And we don’t take enough time to learn
  • 12. Problem #3: TEAM DYSFUNCTION
  • 13. © 2012 Forrester Research, Inc. Reproduction Prohibited 16
  • 14. Innovators need serious games© 2012 Forrester Research, Inc. Reproduction Prohibited 18
  • 15. Invention and innovation are not the same 1617 1787 John Woodall Some time passes… James Lind Convinces the Publishes his Admiralty to findings about adopt a simple the origins of cure scurvy© 2012 Forrester Research, Inc. Reproduction Prohibited 19
  • 16. Innovation depends on adoption© 2012 Forrester Research, Inc. Reproduction Prohibited 20
  • 17. Companies take adoption seriously User experience Design Usage analytics© 2012 Forrester Research, Inc. Reproduction Prohibited
  • 18. Companies need to be adoption-driven The old rules won’t make this possible© 2012 Forrester Research, Inc. Reproduction Prohibited 22
  • 19. How do serious games changethe rules of innovation?Structured Rules, but often no winnersPurposeful Definite outcomeTime-bound By definition, a time-boxed exerciseParticipatory Success depends on everyone participating.
  • 20. Reducing complexity
  • 21. Gaining better insights© 2012 Forrester Research, Inc. Reproduction Prohibited 25
  • 22. Challenging team dynamics© 2012 Forrester Research, Inc. Reproduction Prohibited 26
  • 23. Serious games face innovation challenges© 2012 Forrester Research, Inc. Reproduction Prohibited 27
  • 24. At the large and small scale SMALL LARGE Using serious Making games in my serious games organization generally successful© 2012 Forrester Research, Inc. Reproduction Prohibited
  • 25. AT THE SMALL SCALE… Speak the words your audience wants to hear© 2012 Forrester Research, Inc. Reproduction Prohibited 29
  • 26. COMPLEXITY: How do we arrive at the minimum viable product? PRODUCT BOX© 2012 Forrester Research, Inc. Reproduction Prohibited 30
  • 27. CUSTOMER INSIGHT: How can we change the conversation with the customer? FEATURE COST SPENT Android app for activity management $5,000 - Custom pipeline stages $2,000 $500 More complex lead-scoring options $3,500 - More canned reports $1,500 $300 BUY A FEATURE© 2012 Forrester Research, Inc. Reproduction Prohibited 31
  • 28. TEAM DYSFUNCTION: Do we share the same vision and priorities? Quality Features Ease of use Reliability Customizability KNOWSY© 2012 Forrester Research, Inc. Reproduction Prohibited 32
  • 29. AT THE LARGE SCALE… Use the same techniques as previous innovators© 2012 Forrester Research, Inc. Reproduction Prohibited 33
  • 30. A familiar challenge Market share You are here Innovators Early Early Late Laggards 2.5% adopters majority majority 16% 13.5% 34% 34%
  • 31. We’ve been here before© 2012 Forrester Research, Inc. Reproduction Prohibited 35
  • 32. Agile improves processes Serious games improve decisions© 2012 Forrester Research, Inc. Reproduction Prohibited 36
  • 33. How do you move to the next stage?© 2012 Forrester Research, Inc. Reproduction Prohibited 37
  • 34. Go forth and tell these stories
  • 35. To help people find the right game Innovation games Training simulations Gameification Advergames Wargames Role-playing Persuasive games© 2012 Forrester Research, Inc. Reproduction Prohibited
  • 36. http://seriousgamesatwork.org tomgrantgamer@gmail.com© 2012 Forrester Research, Inc. Reproduction Prohibited 40
  • 37. Be an adoption-driven organization© 2012 Forrester Research, Inc. Reproduction Prohibited 41
  • 38. And be like Luke© 2012 Forrester Research, Inc. Reproduction Prohibited 42
  • 39. Thank youTom Grant+1.650.581.3846tgrant@forrester.comhttp://blogs.forrester.com/tom_grant@TomGrantForr