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Campus Recruiting for Gen Y Candidates

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Recommendations for companies to increase quantity and quality of collegiate talent recruiting efforts. Simple but profound changes in strategies by employers engaging in campus recruiting campaigns …

Recommendations for companies to increase quantity and quality of collegiate talent recruiting efforts. Simple but profound changes in strategies by employers engaging in campus recruiting campaigns can yield greater exposure to career minded college students. Presentation reviews both student and employer attitudes regarding job search calendars, relevance of career fairs and campus events, use of social/digital media in collegiate talent recruitment, and how employers fail to differentiate their opportunities from their talent competitors.

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  • 1. Campus Recruiting for Gen Y Graduates:New Techniques for a New Generation Tom Furlong tafurlong99@yahoo.com December 2011
  • 2. Contents The New Reality of Campus Recruitment
  • 3. Contents1. Introduction The New Reality of Campus Recruitment
  • 4. Contents1. Introduction2. Search Calendar The New Reality of Campus Recruitment
  • 5. Contents1. Introduction2. Search Calendar3. Career Fairs & Campus Events The New Reality of Campus Recruitment
  • 6. Contents1. Introduction2. Search Calendar3. Career Fairs & Campus Events4. Digital Media in Career Search The New Reality of Campus Recruitment
  • 7. Contents1. Introduction2. Search Calendar3. Career Fairs & Campus Events4. Digital Media in Career Search5. Opportunity Differentiation The New Reality of Campus Recruitment
  • 8. Contents1. Introduction2. Search Calendar3. Career Fairs & Campus Events4. Digital Media in Career Search5. Opportunity Differentiation6. Conclusion The New Reality of Campus Recruitment
  • 9. About Tom Furlong• 9+ Years Talent Acquisition and Recruiting – 7+ Years Agency Recruiting • 3+ Years Recruiting Campus/Recent College Graduates • 3+ Years Recruiting Sales & Marketing Professionals – 1 Year Executive Recruiting in Japan• 13+ Year Sales, Training, & Leadership• Social Media Advocate to Improve Branding & Prospect Outreach Initiatives The New Reality of Campus Recruitment
  • 10. Statistical Acknowledgements• Lauren Friese- TalentEgg www.talentegg.ca – Student statistical surveys • Data presented to CACEE Regional Conference December 2011• Al Statham- Career Center Consulting – Campus Recruiter demographics • Self-identified survey of 294 Campus Recruiters Fall 2011 The New Reality of Campus Recruitment
  • 11. Search Calendar- Students The New Reality of Campus Recruitment
  • 12. Search Calendar- Students• Only 19% of students start search for career position by September of Senior Year The New Reality of Campus Recruitment
  • 13. Search Calendar- Students• Only 19% of students Career Search start date start search for career 81% position by September of Senior Year• Employers who focus recruiting in September 19% (or earlier) will miss out on over 80% of available student Before September September or Later population Senior Year Senior Year The New Reality of Campus Recruitment
  • 14. Search Calendar- StudentsWhy do students wait to start career search? The New Reality of Campus Recruitment
  • 15. Search Calendar- StudentsWhy do students wait to start career search?• Focused on Studies The New Reality of Campus Recruitment
  • 16. Search Calendar- StudentsWhy do students wait to start career search?• Focused on Studies• Extracurricular Activities The New Reality of Campus Recruitment
  • 17. Search Calendar- StudentsWhy do students wait to start career search?• Focused on Studies• Extracurricular Activities• Lack of Search Process Awareness The New Reality of Campus Recruitment
  • 18. Search Calendar- StudentsWhy do students wait to start career search?• Focused on Studies• Extracurricular Activities• Lack of Search Process Awareness• Lack of Interview Confidence The New Reality of Campus Recruitment
  • 19. Search Calendar- StudentsWhy do students wait to start career search?• Focused on Studies• Extracurricular Activities• Lack of Search Process Awareness• Lack of Interview Confidence• Lack of Employer Outreach The New Reality of Campus Recruitment
  • 20. Search Calendar- Employers Hiring Date Awareness 2/3 of students are unaware that most employers have made Yes: hiring decisions for 33% graduating talent by No: September 67% of preceding year The New Reality of Campus Recruitment
  • 21. Search Calendar- Employers April and Beyond 4%• Many employers post internships and summer positions in September Before New Year 29% January though March 67% Summer/Intern Job Search Start Date The New Reality of Campus Recruitment
  • 22. Search Calendar- Employers April and Beyond 4%• Many employers post internships and summer positions in September Before• Over 70% of students start New Year looking for intern positions 29% after the New Year January though March 67% Summer/Intern Job Search Start Date The New Reality of Campus Recruitment
  • 23. Search Calendar- Employers April and Beyond 4%• Many employers post internships and summer positions in September Before• Over 70% of students start New Year looking for intern positions 29% after the New Year January though• Employers reward early bird March 67% candidates but may miss on most qualified talent Summer/Intern Job Search Start Date The New Reality of Campus Recruitment
  • 24. Search Calendar- Learnings The New Reality of Campus Recruitment
  • 25. Search Calendar- Learnings• Employers need to add flexibility to their interview calendars for maximum exposure to collegiate candidate talent pool The New Reality of Campus Recruitment
  • 26. Search Calendar- Learnings• Employers need to add flexibility to their interview calendars for maximum exposure to collegiate candidate talent pool• Employers should adopt year round recruiting concepts for career and intern positions The New Reality of Campus Recruitment
  • 27. Search Calendar- Learnings• Employers need to add flexibility to their interview calendars for maximum exposure to collegiate candidate talent pool• Employers should adopt year round recruiting concepts for career and intern positions• Consider adding “non-traditional” entry-level position and internship start dates – January for Summer Semester Graduates – September for Spring Semester Graduates The New Reality of Campus Recruitment
  • 28. Career Fair/Campus Events- Students The New Reality of Campus Recruitment
  • 29. Career Fair/Campus Events- Students Career Fair Attendance• 2/3 students have attended an on-campus Career Fair at some point Never Attended 34% Attended 66% The New Reality of Campus Recruitment
  • 30. Career Fair/Campus Events- Students Career Fair Attendance• 2/3 students have attended an on-campus Career Fair at some point Never Attended,• Only 1/2 of those Attended Would Attend Again students found the 34% 34% experience worthwhile enough to attend Attended, additional Career Fairs Would Not Attend Again 32% The New Reality of Campus Recruitment
  • 31. Career Fair/Campus Events- Students Career Fair Attendance• 2/3 students have attended an on-campus Career Fair at some point Never Attended,• Only 1/2 of those Attended Would Attend Again students found the 34% 34% experience worthwhile enough to attend Attended, additional Career Fairs Would Not Attend Again• 34% have never attended 32% an on-campus Career Fair The New Reality of Campus Recruitment
  • 32. Career Fair/Campus Events- Students• 34% of students are # Information Sessions to Attend not aware of company 42% information sessions 34%• 42% of students plan to attend no company information sessions over the next year Not Zero Aware The New Reality of Campus Recruitment
  • 33. Career Fair/Campus Events- Students• 34% of students are # Information Sessions to Attend not aware of company 42% information sessions 34%• 42% of students plan to attend no company information sessions over the next year 11% 8%• Company info sessions 5% reach less than 25% of the student population Not Zero 1 to 5 5 to 10 10+ Aware The New Reality of Campus Recruitment
  • 34. Career Fair/Campus Events- Students Most common reasons for not attending Career Fairs or Company Information Sessions: The New Reality of Campus Recruitment
  • 35. Career Fair/Campus Events- Students Most common reasons for not attending Career Fairs or Company Information Sessions: • Schedule conflicts The New Reality of Campus Recruitment
  • 36. Career Fair/Campus Events- Students Most common reasons for not attending Career Fairs or Company Information Sessions: • Schedule conflicts • Not interested in employers or opportunity The New Reality of Campus Recruitment
  • 37. Career Fair/Campus Events- Students Most common reasons for not attending Career Fairs or Company Information Sessions: • Schedule conflicts • Not interested in employers or opportunity • Lack of familiarity with employers The New Reality of Campus Recruitment
  • 38. Career Fair/Campus Events- Students Most common reasons for not attending Career Fairs or Company Information Sessions: • Schedule conflicts • Not interested in employers or opportunity • Lack of familiarity with employers • Not aware of events The New Reality of Campus Recruitment
  • 39. Career Fair/Campus Events- Students Most common reasons for not attending Career Fairs or Company Information Sessions: • Schedule conflicts • Not interested in employers or opportunity • Lack of familiarity with employers • Not aware of events • Friends/classmates not attending The New Reality of Campus Recruitment
  • 40. Career Fair/Campus Events- Employers How many Fall Semester 2011 information sessions did companies conduct?80% 71%70%60%50%40%30%20%10%0% 1 to 5 The New Reality of Campus Recruitment
  • 41. Career Fair/Campus Events- Employers How many Fall Semester 2011 information sessions did companies conduct?80% 71%70%60%50%40%30%20% 15%10%0% 1 to 5 5 to 10 The New Reality of Campus Recruitment
  • 42. Career Fair/Campus Events- Employers How many Fall Semester 2011 information sessions did companies conduct?80% 71%70%60%50%40%30%20% 15% 14%10%0% 1 to 5 5 to 10 10+ The New Reality of Campus Recruitment
  • 43. Career Fair/Campus Events- Learnings The New Reality of Campus Recruitment
  • 44. Career Fair/Campus Events- Learnings• Employers need new vehicles and increased frequency to reach collegiate talent targets The New Reality of Campus Recruitment
  • 45. Career Fair/Campus Events- Learnings• Employers need new vehicles and increased frequency to reach collegiate talent targets – Speaking engagements – Informal Meet and Greet sessions • Soft sell message of company and opportunity The New Reality of Campus Recruitment
  • 46. Career Fair/Campus Events- Learnings• Employers need new vehicles and increased frequency to reach collegiate talent targets – Speaking engagements – Informal Meet and Greet sessions • Soft sell message of company and opportunity• Make career fairs and campus events memorable The New Reality of Campus Recruitment
  • 47. Career Fair/Campus Events- Learnings• Employers need new vehicles and increased frequency to reach collegiate talent targets – Speaking engagements – Informal Meet and Greet sessions • Soft sell message of company and opportunity• Make career fairs and campus events memorable• Build “Word of Mouth” network – Successful students are well connected The New Reality of Campus Recruitment
  • 48. Digital Media in Career Search-Students The New Reality of Campus Recruitment
  • 49. Digital Media in Career Search-Students• Digital Natives – Complete digital connectivity since childhood – Daily computer/Internet use – Instant access through mobile technologies The New Reality of Campus Recruitment
  • 50. Digital Media in Career Search-Students• Digital Natives – Complete digital connectivity since childhood – Daily computer/Internet use – Instant access through mobile technologies• Superficial Digital Search Capabilities – Not proficient in utilizing Internet for detailed and complex searches – Heavy reliance on search engines to find answers The New Reality of Campus Recruitment
  • 51. Digital Media in Career Search-StudentsSocial Media with Campus Career Search:• Only 9% of students look for career information and participate in career discussions on Social Media platforms Students using SM as part of search 0% 10% 20% 30% 40% 50% 60% The New Reality of Campus Recruitment
  • 52. Digital Media in Career Search-StudentsSocial Media with Campus Career Search:• Only 9% of students look for career information and participate in career discussions on Social Media platforms• 44% are open to learn about employers and career opportunities through digital media Students using SM as part of search Open to using SM as part of search 0% 10% 20% 30% 40% 50% 60% The New Reality of Campus Recruitment
  • 53. Digital Media in Career Search-StudentsSocial Media with Campus Career Search:• Only 9% of students look for career information and participate in career discussions on Social Media platforms• 44% are open to learn about employers and career opportunities through digital media• Almost half do not realize employers post career information on social networksStudents using SM as part of search Open to using SM as part of search No realization employers use SM 0% 10% 20% 30% 40% 50% 60% The New Reality of Campus Recruitment
  • 54. Digital Media in Career Search-EmployersCompanies usage of digital media in their 2011 Campus Recruiting Strategy 56% 25% 15% 2% 2% Much more A little more The same as A little less Way less than last than last last year than last than last year year year year The New Reality of Campus Recruitment
  • 55. Digital Media in Career Search-Learnings The New Reality of Campus Recruitment
  • 56. Digital Media in Career Search-Learnings• Employers should actively promote opportunity information online The New Reality of Campus Recruitment
  • 57. Digital Media in Career Search-Learnings• Employers should actively promote opportunity information online• Create engaging but dedicated online content – Twitter & Blog site – Campus Recruiting website – Facebook Campus Recruiting page – You Tube videos The New Reality of Campus Recruitment
  • 58. Opportunity Differentiation- Students Advancement 34% Opportunity Nearly 60% of students Job Training & 25% Support cite advancement and training as most Salary 23% important factors in a Work Culture 11% new position Flexible Schedule 5% Other 2% The New Reality of Campus Recruitment
  • 59. Opportunity Differentiation- Students The New Reality of Campus Recruitment
  • 60. Opportunity Differentiation- Students• Posted Job Descriptions address how great company/opportunity is, not what employee will do and where they can go in their career The New Reality of Campus Recruitment
  • 61. Opportunity Differentiation- Students• Posted Job Descriptions address how great company/opportunity is, not what employee will do and where they can go in their career• Job Descriptions are similar from company to company- and few are attention grabbing The New Reality of Campus Recruitment
  • 62. Opportunity Differentiation- Students• Posted Job Descriptions address how great company/opportunity is, not what employee will do and where they can go in their career• Job Descriptions are similar from company to company- and few are attention grabbing• Campus Recruiters look & act the same: – Most lack long term career & life experience – Low credibility when presenting vision of future The New Reality of Campus Recruitment
  • 63. Opportunity Differentiation-Employers Campus Recruiter Demographics: Do you stand out or are you just another face in the crowd? Male 14% Over 30 30% Female 30 and Under 86% 70% Gender Age 70% of Campus Recruiters have less than 10 years career experience The New Reality of Campus Recruitment
  • 64. Opportunity Differentiation- Learnings The New Reality of Campus Recruitment
  • 65. Opportunity Differentiation- Learnings• Create job descriptions for Candidate POV – What You Will Do & Why It Will Be Fun – Near and mid-term expectations – Why opportunity is best for candidate The New Reality of Campus Recruitment
  • 66. Opportunity Differentiation- Learnings• Create job descriptions for Candidate POV – What You Will Do & Why It Will Be Fun – Near and mid-term expectations – Why opportunity is best for candidate• Diversify Campus Recruiter personnel – Add recruiters with long career experience – Mentoring relationship vs Selling relationship The New Reality of Campus Recruitment
  • 67. Conclusions The New Reality of Campus Recruitment
  • 68. Conclusions• Adopt new recruiting calendar strategy The New Reality of Campus Recruitment
  • 69. Conclusions• Adopt new recruiting calendar strategy• Expand scope of campus recruiting events The New Reality of Campus Recruitment
  • 70. Conclusions• Adopt new recruiting calendar strategy• Expand scope of campus recruiting events• Expand digital media outreach The New Reality of Campus Recruitment
  • 71. Conclusions• Adopt new recruiting calendar strategy• Expand scope of campus recruiting events• Expand digital media outreach• Develop compelling job descriptions The New Reality of Campus Recruitment
  • 72. Conclusions• Adopt new recruiting calendar strategy• Expand scope of campus recruiting events• Expand digital media outreach• Develop compelling job descriptions• Differentiate from talent competition The New Reality of Campus Recruitment
  • 73. Questions & Answers The New Reality of Campus Recruitment
  • 74. Contact InformationTom Furlong• tafurlong99@yahoo.com• @TerrellMillTom• http://www.linkedin.com/in/tomfurlong The New Reality of Campus Recruitment

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