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3	
  Things	
  To	
  Do	
  To	
  
Grow	
  Your	
  Business 	
  	
  
In	
  Tech,	
  Marke-ng,	
  PR,	
  Promo-on	
  and	
  ...
Presenters	
  
Technology	
  
Ryan	
  Smith	
  
Owner,	
  The	
  Branding	
  Buzz	
  
	
  
Marke/ng	
  
Jann	
  Mirchandi	...
Technology	
  –	
  3	
  Things	
  To	
  Do	
  
1.  U/lize	
  the	
  Rising	
  Tides	
  Alliance	
  web	
  site	
  to	
  in...
Marketing	
  –	
  3	
  Things	
  To	
  Do	
  
1.  Check	
  Your	
  Site	
  Analy/cs	
  
•  See	
  where	
  your	
  traffic	
...
Public	
  Relations	
  –	
  3	
  Things	
  To	
  Do	
  
1.  Have	
  your	
  PR	
  plan	
  be	
  part	
  of	
  your	
  over...
Public	
  Relations	
  –	
  (cont.)	
  
2.  Have	
  Unique	
  and	
  Newsworthy	
  Angles	
  for	
  Your	
  Public	
  Rela...
Promotion	
  –	
  3	
  Things	
  To	
  Do	
  
1.  Promote	
  your	
  products	
  and	
  services	
  
•  Promo-onal	
  prod...
Promotion	
  (cont.)	
  
General	
  Business	
  –	
  3	
  Things…	
  
1.  Work	
  with	
  a	
  Sales	
  Telemarke/ng	
  Company	
  
•  The	
  proce...
Contact	
  Info	
  
Technology	
  
Ryan	
  Smith	
  
The	
  Branding	
  Buzz	
  
rsmith@thebrandingbuzz.com	
  	
  	
  914...
Rising	
  Tides	
  Alliance	
  
Rising	
  Tides	
  Alliance,	
  based	
  in	
  Westchester	
  County,	
  NY,	
  is	
  a	
 ...
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3 Things To Do Now To Grow

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Rising Tides Alliance, my Networking Group, featured an excellent panel of 5 Business Owners giving 3 action items each to stimulate growth. Great tips, 15 in all. Any businesses can act on these and give yourself great growth opportunities!

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Transcript of "3 Things To Do Now To Grow"

  1. 1. 3  Things  To  Do  To   Grow  Your  Business     In  Tech,  Marke-ng,  PR,  Promo-on  and  General  Business     (So  it’s  really  15  things…but  you  should  s-ll  do  them!)   RISING TIDES ALLIANCE Business Networking Presents   White Plains, NY March 9th, 2014
  2. 2. Presenters   Technology   Ryan  Smith   Owner,  The  Branding  Buzz     Marke/ng   Jann  Mirchandi   Owner,  Marke3ng  Café     Public  Rela/ons   Owner,  Buzz  Poten3al   Mike  D’Ardano     Promo/on   Robert  Rosenthal   President,  JP  Promo3onal  Products,  Inc.     General  Business   Kevin  Brown   CEO,  Cashless  Exchange  Operator   Hudson  Barter  Exchange  
  3. 3. Technology  –  3  Things  To  Do   1.  U/lize  the  Rising  Tides  Alliance  web  site  to  increase  networking   opportuni/es   •  Update  your  personal  profile   •  Sumit  your  “RTA  Marketplace”  offer   •  Log  your  transac-ons  and  guests  to  earn  points   •  Review  presenta-on  from  the  “RTA  Vault”   2.  Harness  the  power  of  LinkedIn  to  generate  leads   •  Send  connec-on  invita-ons  to  everyone  you  meet   •  Update  your  profile  and  add  any  recent  projects   •  Import  your  contact  list  into  email  soUware   •  Share  your  blogs  and  other  business  updates  oUen   3.  Upgrade  your  collabora/on  systems  to  boost  produc/vity   •  Use  the  full  poten-al  of  your  business  domain  name   •  Upgrade  to  an  enterprise-­‐class  email  system   •  Keep  your  email,  contacts,  and  calendars  synced   •  Share  documents  and  chat  with  co-­‐workers  
  4. 4. Marketing  –  3  Things  To  Do   1.  Check  Your  Site  Analy/cs   •  See  where  your  traffic  is  coming  from   •  You  can  eliminate  wasted  ad  spend;  or  invest  more     (Kaja  got  50%  jump  in  referral  traffic  aUer  going  Pro)   2.  Use  Email  Marke/ng     •  Send  a  newsleer  or  other  valuable  info  to  list.  To  stay  front  of  mind.   (Donna  sent  an  email  I  responded,  she's  now  working  with  me  and  Kaja,   and  Kaja  is  ge_ng  highlighted  in  Organic  Spa  from  her  case  study!)   3.  Be  Social  Not  Always  Promo/onal   •   Talk  about  what's  happening  with  you,  your  company,  clients,  life.  Helps   you  build  a  report  with  followers,  they  expect  human  beings  to  be   running  your  company.  Prove  them  right.  Don't  just  talk  about  yourself   on  social  channels  or  you  may  turn  people  off.  
  5. 5. Public  Relations  –  3  Things  To  Do   1.  Have  your  PR  plan  be  part  of  your  overall  marke/ng  plan   •  If  you  don't  have  a  plan,  you  are  was-ng  your  -me  going  from  idea  to   idea  without  any  focus  or  way  to  measure  the  results  and  manage  your   costs.   •  For  Tompkins  Landscaping  Corp  we  do  mini  plans  in  3  to  6  month  chunks.   In  the  late  fall  we  revised  our  plan  to  include  some  PR  to  help  increase   awareness  of  the  company  in  the  marketplace.    Two  releases  were   planned  for  the  first  half  of  2014.  The  first  release  was  for  her  Trailblazer   Award  and  the  second  will  be  for  their  work  with  Habitat  for  Humanity.   Results:  S-ll  working  on  the  Trailblazer  release  follow-­‐up.    Press  hits  to  date   include:  Westchester  County  Business  Journal,  The  Journal  News,  The  Daily   Voice,  Business  Council  of  Westchester  Website  and  more  to  come.    
  6. 6. Public  Relations  –  (cont.)   2.  Have  Unique  and  Newsworthy  Angles  for  Your  Public  Rela/ons  Efforts     •  Your  news  has  to  pass  the  "Who  Cares  Test".  Is  this  informa-on  that   anyone  (besides  yourself)  would  really  care  about?  If  it  doesn't  pass  that   test  or  it  is  too  promo-onal,  you  will  not  get  coverage.  Some  media  have   a  pay  for  play  model  but  that  is  a  whole  other  subject.   •  Tompkins  Landscaping  Corp  -­‐  The  Trailblazer  Award  was  unique  for  a   woman  in  a  business  that  is  mostly  run  by  men.    The  press  loves  these   kind  of  items  with  a  nice  photo  to  complement  the  release.       3.  Repurpose  Your  PR  For  Your  Social  Media  Channels  And  Your  Website   •  It  will  spread  out  the  costs  of  your  PR  out  and  help  you  with  your  SEO.     Relevant  PR  is  always  looked  at  favorably  by  Google.   •  Tompkins  Landscaping  Corp  took  the  Trailblazer  Award  press  release  and   posted  it  on  their  website,  FB  and  LinkedIn.  I  posted  it  on  my  FB,  LinkedIn   and  Twier.        
  7. 7. Promotion  –  3  Things  To  Do   1.  Promote  your  products  and  services   •  Promo-onal  products  are  Adver-sing  with  ongoing  impressions   •  Aract  Aen-on  at  trade  shows  and  fairs   •  Generate  Revenue  at  special  events   2.  Thank  /  Reward  Customers,  Prospects,  Employees   •  Build  Goodwill  in  your  community   •  Increase  Awareness  of  safety  programs   3.  Make  Mailings  Memorable   •  With  so  much  electronic  mail  “snail  mail”  with  product  inserts  stands   out  and  is  very  appreciated,  saved,  used  and  seen   •  Make  sure  you  use  an  expert  on  mailing  regula-ons  for  your   distribu-ons  
  8. 8. Promotion  (cont.)  
  9. 9. General  Business  –  3  Things…   1.  Work  with  a  Sales  Telemarke/ng  Company   •  The  process  of  ge_ng  viable  sales  calls  is  -me  consuming.    Preparing  and   going  on  them  is  even  more  -me  consuming.    A  Sales  Telemarke-ng  company   can  help  you  focus  on  the  selling  aspect  and  not  the  hun-ng  process.       Example:      Hudson  Barter  Exchange  signed  up  a  superb  landscaping  company  that   is  already  working  with  several  members.     2.  Host  Your  Own  Networking  Events   •  The  easiest  way  to  get  more  business  is  by  mining  your  exis-ng  customer  base.      By   hos-ng  your  own  networking  events  with  your  current  customers  and  incen-ng  them   to  bring  a  future  poten-al  customer,  you  are  building  rela-onships  among  your   customers.       Example:    Hudson  Barter  Exchange  con-nues  to  throw  large  events  that  consistently  lead   to  new  customers  and  more  business  among  customers.     3.  Join  A  Barter  Exchange   •  Business  leads  to  business.    The  more  companies  that  your  company  does   business  with,  the  more  leads  will  come  from  it.    Most  businesses  suggest  that   their  #1  source  of  new  business  is  referrals.    By  working  with  trade  customers,   your  business  will  gain  new  cash  customers  through  referrals.      It  is  also  a   fabulous  way  to  fund  your  adver-sing  which  leads  to  building  your  brand   recogni-on  and  making  your  phone  ring.     Example:    A  member  of  Hudson  Barter  Exchange  who  powerwashes  homes,  concluded  a   job  in  an  upscale  Ardsley  housing  development  on  trade.    That  lead  to  5  more  cash  jobs   from  the  member’s  neighbors!      
  10. 10. Contact  Info   Technology   Ryan  Smith   The  Branding  Buzz   rsmith@thebrandingbuzz.com      914  347-­‐2899   www.thebrandingbuzz.com       Marke/ng   Jann  Mirchandi   Marke-ng  Café   Jann@westchestermarke-ngcafe.com      914  806-­‐7720   www.Westchestermarke-ngcafe.com     Public  Rela/ons   Mike  D’Ardano   Buzz  Poten-al   mjdardano@gmail.com      914  961-­‐8898     Promo/on   Robert  Rosenthal   JP  Promo-onal  Products,  Inc.   rrosenthal@jppromoproducts.com    914  944-­‐3451   www.jppromoproducts.com       General  Business   Kevin  Brown   Hudson  Barter  Exchange   kevin@hudsonbarterexchange.com   914  372-­‐7155   www.hudsonbarterexchange.com      
  11. 11. Rising  Tides  Alliance   Rising  Tides  Alliance,  based  in  Westchester  County,  NY,  is  a  networking   organiza-on  that  believes  networking  should  be  more  than  handing   out  a  business  card.  We  are  givers  in  the  true  sense.  The  true  giver   knows  that  giving  is  the  -de  that  raises  all  ships,  that  it  allows  you  to   be  a  person  of  value  to  others  while  doing  very  well  for  yourself.     •  www.rising-desalliance.com   •  Monthly  member  business  to  business  networking   •  Meets  the  2nd  Wednesday  of  each  month  at  The  Mansion  in  White   Plains,  N.  B’way   •  Monthly  small  group  or  one-­‐on-­‐one  facilitated  networking   •  Business  Growth  Programs  in  Sales  and  Key  Business  Issues   •  Member  Expert  Panels   •  Membership  Info  Contact:       Perry  DiNapoli    914  804-­‐6234  perry@antonees.com  
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